Most of us have certain food cravings, and for some of us, those cravings can be frequent and incredibly strong. Scientists have determined that there is a biological basis for food cravings, so those cravings may be next to impossible to avoid. First of all, our prehistoric ancestors had to deal with a very limited supply of calorie dense food because they had to hunt for it. They constantly dealt with a feast or famine lifestyle, a stark contrast to modern times, in which plenty of food is readily available.
Programmed To Crave
The prehistoric human brain would respond to a sudden caloric intake by releasing serotonin and dopamine, both of which created a sense of well-being. This release of brain chemicals also occurs in modern humans. In addition, meals which are high in fat and sugar result in decreased production of stress-related hormones.
The bottom line is that our brains are programmed to crave and seek foods which are high in calories, fat, carbs and salt, just like our ancestors, who rarely had meat protein, and only after a successful hunt. It’s no surprise that fatty, caloric foods are associated with feelings of contentment, especially since we tend to have more cravings when we are anxious or under stress.
According to research from the Monell Chemical Senses Center, three regions of the brain (hippocampus, caudate and insula) light up when a subject craves a certain food. In another study, by Adam Drewnowski, PhD, when pleasure-sensing opiate receptors in the brain were blocked, subjects no longer craved sugary or high fat foods.
How To Control Cravings
Though carbohydrates have gotten a bad rap in recent years, it is the combination of carbohydrates with fat and salt that appears to be the winning combination for foods which spark cravings. Prime examples are pizza, French fries, and macaroni and cheese.
Individuals who have a greater degree of willpower are usually best off with having a small serving of the food they crave, which satisfies the craving. However, some people lack the ability to control the desire to indulge in cravings, and tend to binge on decadent foods. In such cases, the best thing to do is to avoid stocking those foods entirely.