Shortly after COVID-19 caused a global lockdown in early 2020, many of us began to regard having a cocktail before 5 pm as acceptable. Conventional rules about how most people used to live were thrown out the window when we were suddenly trapped inside our homes, bored, stressed out, and uncertain about our futures. I don’t doubt for a second that many people turned to booze as a coping mechanism, to quell concerns over the mysterious virus which froze the world in trepidation, and to soothe anxiety over job security and financial wellness. Perhaps some individuals also turned to libations to manage the aggravation which resulted from the constant close proximity to family members from whom they used to be able to escape when they were able to leave the house for work. I suspect boredom has triggered a fair amount of drinking as well.
During full lockdown, alcohol merchants made it easy for people stuck at home craving a glass of cabernet sauvignon to order online or through apps and have ethanol elixirs delivered to their residences. Even now, with restrictions largely lifted, restaurants and other food-centered businesses have come up with cheeky suggestions on how alcohol can calm spirits ravaged by the chaotic and confusing events which COVID-19 created. It’s surprising to me how so many people who never drank on a regular basis admitted to drinking on a daily basis during full lockdown, because it smoothed the rough edges of a tumultuous and frightening time in history.