Instagrammers who are into the concept of applying face makeup in a manner similar to warpaint, then blending it in like mad to create a “flawless, airbrushed finish” have been littering the site with countless images of the process. It is now commonplace to see a “before” image juxtaposed with a “during” image in which the subject is covered in a pattern created with highlighter, foundation, and contour shade, and the “after” image. Major makeup lines have launched contour and highlight kits in answer to this makeup trend. Now Kim Kardashian wannabes can use these kits to create an overly “done” look which can transform a person’s face, often to the point of making the person unrecognizable.

While I understand that contouring and highlighting can do wonders for uneven skin tone, uneven texture, dark eye circles, wide noses and indistinct jawlines, I have a couple of problems with the current trend. First off, I see no reason to go through so much contouring and transforming for a daily look. Photo shoots and special events, yes. Going to the grocery store, uh, no. The second issue I have with the contouring trend is that suddenly, every woman thinks she is a makeup artist. Though makeup companies have taken the fuss out of purchasing everything a la carte, using one of the contouring kits requires some skill, especially if a woman wants to do corrective makeup. I have seen women who are relatively clueless about BLENDING. Another thing I have seen is women who pick the wrong foundation shade, which makes the contouring and highlighter look garish. Even men have jumped in on the contouring frenzy (admittedly, most of them are makeup artists), and have developed a regular habit of posting contouring videos featuring themselves as the models.

I don’t have a problem with people wanting to improve their personal appearance so that they can look their best, but I honestly think that the makeup frenzy which has become so popular is getting out of hand. Slap a bunch of contour onto a face to create angles which aren’t there, use brow stencils to draw in brow shapes, apply false lashes, draw in a false lip line to create the illusion of fuller lips, and voila! You no longer have to look like yourself, especially if you have jumped on the injectable filler bandwagon and don’t know when to stop filling your cheeks or lips. Allow your natural features and your true beauty to show a little.