We should all have goals which we set for ourselves, because they make us grow as individuals. We may fall a bit short on reaching our goals at times, but the journey and struggle involved in pursuing our passions keep us moving forward. That is why I honestly believe that we need to set big goals, with clearly defined blueprints which keep us focused on the finish line.
A timeline ensures that your intentions are filled with purpose, and keeps you from falling into irrational, delusional thinking. It isn’t unreasonable to reach for the stars, because you never know what you may accomplish over time. Let’s say your ultimate goal is to be the leader in your industry. Perhaps you have just launched a start-up company in which you began making products at home, and you strive to be the industry leader. Why not have that as your end goal? Who’s to say that you can’t attain the pinnacle of success in your business? There are countless businesses which started out in the same way, out of a kitchen with a shoestring budget, and which are now huge successes.
Read on to learn more about businesses which started out very small, and are now considered industry leaders:
Burt’s Bees – This company has become a huge name in natural skin care products, but it started out in an abandoned one-room schoolhouse. Burt Shavitz and Roxanne Quimby founded Burt’s Bees in Maine in 1984, and rented an abandoned schoolhouse to make candles with the excess beeswax from Shavitz’s honey business. Quimby also began crafting homemade skin care products from the wax. Burt’s Bees became incorporated in 1991, and by 2007, it was bought out by Clorox for $925 million.
The Yankee Candle Company – This company was the brainchild of an enterprising teen named Michael Kittredge, who created his first scented candle in his Massachusetts home with melted crayons. By 1975, the first store opened, and the business spread thoughout Massachusetts. There are currently over 500 stores across the United States, and a wholesale network of over 20,000 stores is in place.
Apple – The vision of Steve Jobs, Steve Wozniack and Ronald Wayne resulted in the trio establishing a business in 1976 out of a garage space in Cupertino, California. The Macintosh line was introduced in 1984, causing their business to explode. Apple has established its unquestionable foothold on the world of technology with revenues of over $14 billion yearly.
Google – Another brilliant trio created this household name in 1998 in a garage in Menlo Park, California, indexing web pages, and developing their search algorithm. The following year, they moved into what is now known as the Googleplex. Today, Google has made an indelible mark on the world of technology.
Mattel – Though Mattel is known as a toy maker giant, it had humble beginnings in the 1940’s making picture frames. Ruth Handler began taking wood scraps from the wood used in making those frames and crafted doll furniture from them. The doll furniture was so popular among customers that the company decided to shift their focus to toys, and by 1959, introduced a doll which they called Barbie.
Now that you have some inspiration, now is the perfect time to dream big and reach for the stars! Good luck, and may great success ensue!