I’m A Jasmin Influencer!

I am so thrilled to be a Jasmin Influencer!  I have been with them since early December, and I have a blast creating highlights for the site and posting every day.  Yes that’s right, every single day, even on holidays and weekends!

Please follow me at www.Jasmin.com/staceynaito  and check out my highlights and daily story elements!  You can also direct message me anytime through the site, and I also make myself available for Video Calls for a pocket of time every day.

Topics I cover include:

Dating

Relationship

Soul Mate

Fitness

Flirt Advice

Beauty

Lifestyle

Travel

Fashion

I haven’t posted anything on Dance, but who knows?  I may talk about my three year stint with salsa dancing on the Jasmin platform!

You can sign up for FREE and get 15 FREE CREDITS!

 

I am also always open to suggestions on topics which you would like to have me cover.  Want more nutrition tips?  Beauty hacks?  Travel deals? Relaxation techniques?  On the go workouts?  You tell me, I’m open!

Why Influencer Marketing Is Key In The Fitness Industry

Source: 123rf.com
Image ID : 111956931
Copyright : ammentorp

Influencer marketing has become an integral part of our modern culture, and is increasing in popularity as a way for businesses to capture new customers to purchase their products and services. Since the fitness industry is particularly visually centered, and also because it tends to sit on the cutting edge of brand marketing, many of my fitness friends and I have been able to forge long-standing relationships with brands as we bring awareness to their products, while also solidifying our relationships with our followers. It’s a wonderful symbiosis in which everyone wins – the brand has powerful advertising via social media portals, the influencer is able to garner the loyalty of fans by promoting respected items, and the followers are introduced to new and exciting products, usually with an associated discount as a thank you from the influencer and the company which is selling the product.

One critical component to success with influencer marketing, regardless of whether you are a company or an individual influencer, is to be willing and able to adjust to the changes which tend to occur across social media platforms. For example, Instagram and Facebook fairly recently implemented certain regulations on how a post should be tagged, and such regulations are always subject to change. It is vital to stay abreast of guideline changes as they come down the pike.

Another important aspect of influencer marketing is that influencers should be genuinely passionate about the brands they represent. A prime reason why social media marketing is so popular is that followers believe in the influencers they follow, and they want sound, honest advice on what merchandise or services they can purchase which will enable them to reach their fitness goals. Followers want to know what products an influencer has used to obtain his or her enviable physique, what fitness apparel is the most comfortable, functional and flattering, etc. The more honest an influencer is, the more the audience appreciates any recommendations made by that person.

Dr. Stacey Naito

In a similar vein, companies which turn to social media influencers to promote their products or services meet with the best success when they like the influencer’s overall vibe and messages, as well as the target audience which the influencer has built via social media. Fitness influencers of varying ages can also help to expand brand awareness for a company, as can influencers who have a unique perspective (moms, senior citizens, people with diabetes, etc.).

There are many athletes and fitness professionals who essentially fell into the world of brand influencership, partially because they were well-respected by their fitness peers, but mostly because they behaved with integrity and were transparent with their fans and followers about their experiences and struggles with training, diet, and performance. It makes a huge difference when an athlete speaks from the heart, and such candor helps to build up the brands he or she represents. From a personal perspective, I have never endorsed or promoted a brand or product which I did not wholeheartedly believe in, and I know my followers can tell that I am forthright and honest when I post YouTube reviews, blogposts, etc.

We certainly live in a very different age now, one in which people expect different options for their exercise regimens and meal plans. For example, fitness apps are incredibly popular, especially since most of them have tracking software built in so that a user can enter in goals and track progress. Other people specifically want at-home workouts because they either don’t want to join a gym, or don’t feel comfortable working out in a public environment. That’s where some popular fitness influencers can guide followers to workouts they can perform while they are in the comfort of their own homes.

If you are the owner of a fitness-minded company, and you haven’t explored the world of brand influencer marketing, doing so could take your brand to the next level. For aspiring fitness brand influencers, make sure the brands you post on your profile are congruent with what your followers want to see. As long as you are consistent and honest with your marketing, chances are your brand and your following will steadily grow.

My First (and Delicious) Experience With Trade Coffee Subscription

DrinkTrade.com site

Though I am not desperately reliant on a daily cup of joe to get me through each morning, I thoroughly enjoy a delicious, aromatic cup of high quality coffee. When it comes to undoubtedly the most well-known coffee store chain (you know, the ones with the telltale green logo on the storefront?), I honestly can’t drink their blends, because they are harsh, bitter, and lack the flavor nuances I want from a truly top-notch coffee.

Enter the coffees which are offered by Trade. Established in 2018, Trade offers a unique, customized experience which I totally dig. Trade unites the nation’s top roasters directly with coffee lovers, and includes over 400 roasted-to-order coffees in their selections. It’s like a dating site, but with coffee! You get matched by answering questions about your level of coffee knowledge, roasting method (coffee maker, French press, pour over, cold brew, Chemex), flavor preferences, and they will make a suggestion for you. If you don’t like your very first match, they will find you one you love. You get to rate coffees as you go along, you’ll get 15% off bags as long as you have a subscription, and you will always get free shipping.

The other thing I love about Trade is that they only offer specialty coffee, a term which refers to any coffee that receives a quality grading score of 80 percent or higher. I guess I might have to consider myself a coffee snob, since I prefer to drink higher quality, tasty coffees over bitter, low grade coffees.

When I ordered my first bag of coffee from Trade, I sort of went by feel for the flavor notes I would like in a coffee selection, and because Trade has taken the guesswork out of shopping by grouping coffees based on “popular taste types”, the process was pretty easy. If you don’t want to browse the selections like I did, you can let Trade match you with a coffee which they think you’ll love.

As I scrolled down the screen, “Comforting and Rich” and “Chocolaty and Sweet” both caught my eye, since I like a rich, flavorful, inviting coffee over something fruity or bright. My eyes alighted on “Eclipse” by Onyx Coffee Lab, which is described as:

“Dark and sultry, subtly smoky, this coffee absolutely smolders with rich, chocolaty depth and vanilla sweetness. Perfect sipped solo, but works beautifully with your milk of choice.”

Screenshot from drinktrade.com of Eclipse by Onyx

After reading that description, my immediate thought was, oh yes, I’m in! So I ordered it without hesitation.

When the coffee arrived, the aromas which emanated from the box were so deep, rich, chocolaty and smoky that I had to restrain myself from making a cup right then and there, since it was about 11 pm and I needed to get some sleep! So I tucked that bag of coffee in a safe spot (I live with coffee lovers and didn’t want my new gem to be attacked by them) and went off to sleep. A couple of days later, I opened the bag, and was rewarded with the most delectable wave of chocolaty goodness, and it just smelled so FRESH! I looked at the bag and saw the roasting date and roaster’s initials on one panel, which proved right there how fresh it truly was.

Roasting date and roaster’s initials right on the bag

Delectable coffee right here!

I brewed a large cup, refrained from adding any creamer so I could get the true taste of the coffee, and took a sip. Oh. My. Goodness. The tasting notes for me were mostly deep, smoky, and chocolaty, which I loved. There was no bitterness to this coffee, which is a big plus for me because I can’t stand bitterness in my brews. The sweetness level in this selection is very subtle, which is fine for me. So now my biggest concern is where I can hide these awesome grinds so no one ever finds them before I finish the bag!

What is even more exciting than experiencing my first coffee selection from Trade is knowing that I can look forward to other delicious and aromatic coffees in the ensuing months which will be delivered to my home. I highly recommend Trade for anyone who loves coffee and wants to try different superior quality coffees from top roasters across the United States.

To subscribe to Trade, go to this link:

https://www.drinktrade.com/subscribe