The Importance Of Branding

426525_530792570284517_479689802_nThe fitness world is packed with people who are trying to make their mark, so it has become increasingly more difficult to stand out in the crowd. Let’s look at the common characteristics among fitness people who are successful. They are all incredibly fit, attractive, photogenic, good with performing on-camera, and have a wide appeal to consumers. But successful fitness people have one very critical quality which they share: they know the importance of BRANDING. It is no surprise that the pool of beautiful, fit people who are scrambling for stardom is considerably large, which makes it vital for fitness people to establish something unique and marketable if they want to rise to the top of the heap.

How does one approach such a task? The first thing to do is to define your main audience. You can look at trends from social media to see who is following you and target the largest group. Then you need to determine what it is about you that grabs that target audience, whether it is your age, your gender, a specific training style, a distinctive look, a great product, etc. Once you have done that, you can use hashtags on social media to describe your unique qualities and to spark the interest of your target audience. If you have a certain key phrase you use all the time, USE IT! It is astonishing how effective using a key phrase can be in promoting your personality.

Make sure you have a website which is updated regularly, and direct your followers to that website whenever possible. Though having a slick website is a nice bonus, it is more important to have SOMETHING for followers to go to, even if it is a free site like Wix. Many people will just shy away from fitness personalities who do not have a site established. There are several website template sites which are decent and which provide all the basics you need. Once you have established your brand, you can always upgrade to a more complex or detailed site.

On another note, I am always surprised by how many people want to establish a foothold in the fitness industry, but do not have business cards. I cannot tell you how unprofessional you look when you are trying to network, only to tell interested parties that you do not have a business card to hand to them. Business cards are pretty inexpensive these days, and in some cases free (Vistaprint.com is one site which offers free cards), so GET ON IT!

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