Category Branding

Make Your Goals BIG Ones

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big-goal-mountain-steps1

We should all have goals which we set for ourselves, because they make us grow as individuals. We may fall a bit short on reaching our goals at times, but the journey and struggle involved in pursuing our passions keep us moving forward. That is why I honestly believe that we need to set big goals, with clearly defined blueprints which keep us focused on the finish line.

A timeline ensures that your intentions are filled with purpose, and keeps you from falling into irrational, delusional thinking. It isn’t unreasonable to reach for the stars, because you never know what you may accomplish over time. Let’s say your ultimate goal is to be the leader in your industry. Perhaps you have just launched a start-up company in which you began making products at home, and you strive to be the industry leader. Why not have that as your end goal? Who’s to say that you can’t attain the pinnacle of success in your business? There are countless businesses which started out in the same way, out of a kitchen with a shoestring budget, and which are now huge successes.

Read on to learn more about businesses which started out very small, and are now considered industry leaders:

Burt’s Bees – This company has become a huge name in natural skin care products, but it started out in an abandoned one-room schoolhouse. Burt Shavitz and Roxanne Quimby founded Burt’s Bees in Maine in 1984, and rented an abandoned schoolhouse to make candles with the excess beeswax from Shavitz’s honey business. Quimby also began crafting homemade skin care products from the wax. Burt’s Bees became incorporated in 1991, and by 2007, it was bought out by Clorox for $925 million.

The Yankee Candle Company – This company was the brainchild of an enterprising teen named Michael Kittredge, who created his first scented candle in his Massachusetts home with melted crayons. By 1975, the first store opened, and the business spread thoughout Massachusetts. There are currently over 500 stores across the United States, and a wholesale network of over 20,000 stores is in place.

Apple – The vision of Steve Jobs, Steve Wozniack and Ronald Wayne resulted in the trio establishing a business in 1976 out of a garage space in Cupertino, California. The Macintosh line was introduced in 1984, causing their business to explode. Apple has established its unquestionable foothold on the world of technology with revenues of over $14 billion yearly.

Google – Another brilliant trio created this household name in 1998 in a garage in Menlo Park, California, indexing web pages, and developing their search algorithm. The following year, they moved into what is now known as the Googleplex. Today, Google has made an indelible mark on the world of technology.

Mattel – Though Mattel is known as a toy maker giant, it had humble beginnings in the 1940’s making picture frames. Ruth Handler began taking wood scraps from the wood used in making those frames and crafted doll furniture from them. The doll furniture was so popular among customers that the company decided to shift their focus to toys, and by 1959, introduced a doll which they called Barbie.

Now that you have some inspiration, now is the perfect time to dream big and reach for the stars! Good luck, and may great success ensue!

Powerful Women

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This is a repost of a recent article on MSN Money which showcased 13 newcomer women who made it onto the list of the richest self-made women in the United States. The original article can be found by clicking the link here, but I have also copied and pasted the body of the article so you can read about these extraordinary women here.

http://www.msn.com/en-us/money/savingandinvesting/13-newcomers-named-richest-self-made-women-in-us/ar-BBtKKOC?ocid=spartandhp

13 newcomers named richest self-made women in US

Forbes’ second annual definitive tally of America’s wealthiest, most successful self-made women includes 60 trailblazers – 10 more than last year – who have crashed ceilings through invention and innovation. These women, who are worth a combined $53 billion, have created some of the nation’s best known brands, such as Gap, Spanx, Proactiv and Vera Bradley. A number of them have also helped build some of the most successful companies in tech, including Facebook, eBay and Google, while still others got rich entertaining millions through their music, books or TV shows.

These women have achieved unparalleled success through invention and innovation to create their own fortunes. ABC Supply’s Diane Hendricks (No. 1) tops the list with a net worth of $4.9 billion, followed by Oprah Winfrey (No. 2), worth $3.1 billion. The Gap’s Doris Fisher and Founder & CEO of Epic Systems, Judy Faulkner, are tied for No. 3, both worth $2.4 billion. Elizabeth Holmes, Founder & CEO, Theranos, who was No. 1 on the list in 2015, misses the cut this year due to recent investigations involving Theranos and information indicating that the company’s revenues are less than originally projected.

With sold out arenas, billion-dollar companies and best-selling books under their belts, 13 newcomers joined the ranks of America’s Richest Self-Made Women in 2016. Big names (Celine, Barbra, Taylor) and big brands (Nasty Gal, Vera Bradley, Douglas Elliman) define the group who cracked this year’s $250 million cutoff, and together have a combined net worth of $5.65 billion.

GAIL MILLER

Net worth: $1.6 billion

Rank: 11

How she did it: The only newcomer who is also a billionaire, most of Miller’s wealth stems from basketball team the Utah Jazz. She purchased it with her late husband in 1986 for $22 million. It’s now worth $875 million.

CAROLYN RAFAELIAN

Net worth: $700 million

Rank: 22

How she did it: The Alex and Ani founder launched her Rhode Island-based bangle-maker in 2004. In 12 years, she’s grown revenues to an estimated $500 million and operates 65 stores around the country.

CELENE DION

Net worth: $380 million

Rank: 37

How she did it: Dion has sold over 220 million albums in her career, but the bulk of her net worth ($260 million) comes from the Las Vegas residency she began in 2003.

BARBRA STREISAND

Net worth: $370 million

Rank: 38

How she did it: Happy days are here again! With a career full of hits and accolades spanning sixty years, Streisand has had a No. 1 album every single decade she’s been in showbiz and is the best-selling female musician of all time.

JESSICA ALBA

Net worth: $340 million

Rank: 42

How she did it: Alba launched The Honest Company in 2012. Just three years later, she was featured on the cover of Forbes’ Self-Made Women’s issue with a $200 million estimated net worth from her stake in the nontoxic-household-goods-startup. The actress-turned-entrepreneur did not make the $250 million net worth cutoff for the list in 2015, but secured her spot on this year’s list when her 20% stake in the company shot up last August after raising $100 million at a $1.7 billion valuation.

NANCY ZIMMERMAN

Net worth: $320 million

Rank: 46

How she did it: Launching her career buying currency options on the floor of the Chicago Mercantile Exchange, Zimmerman later made her way to Goldman Sachs to run their interest rate options group. She left Goldman to co-found Boston-based Bracebridge Capital in 1994. It’s grown to $10 billion in assets under managements and is now the largest in the world run by a woman.

DANIELLE STEEL

Net worth: $310 million

Rank: 48

How she did it: Steel joined fellow romance novelist Nora Roberts on the list this year proving sex, and lust, really does sell. She’s written 129 books and sold more than 650 million copies in her career.

PATRICIA MILLER and BARBARA BRADLEY BAEKGAARD

Net worth: $300 million (Miller); $270 million (Baekgaard)

Rank: 49 (Miller); 54 (Baekgaard)

How they did it: Queens of quilted prints, Miller and Baekgaard founded Vera Bradley in 1982, sewing bags in Baekgaard’s basement and selling their first ones in gift shops. There are now 139 company stores and with products sold in another 2,700 retailers around the country. Vera Bradley IPO’ed six years ago and has a $590 million market cap.

SOPHIA AMORUSO

Net worth: $280 million

Rank: 53

How she did it: The original #GirlBoss, at 22 Amoruso started her online retailer Nasty Gal. Ten years later her company is raking in $300 million in sales, Forbes estimates. She also released her memoir “GirlBoss” in 2014 and it became a bestseller. Amoruso has since expanded the #GirlBoss brand to radio and TV.

DOROTHY HERMAN

Net worth: $270 million

Rank: 54

How she did it: Overcoming a tragic adolescence, Herman got her start as a real estate broker for Merrill Lynch on Long Island. By 2003, she’d bought New York City brokerage Douglas Elliman. It’s now the country’s fourth-largest brokerage firm and the largest in New York City.

TONI KO

Net worth: $260 million

Rank: 57

How she did it: In 1999 Ko started NYX Cosmetics aiming to sell department-store quality makeup at drugstore prices. The company did $4 million in sales in the first year alone. She sold to L’Oreal in 2014 for $500 million and has since moved on to launch a new sunglasses line in early 2016.

TAYLOR SWIFT

Net worth: $250 million

Rank: 60

How she did it: Coming in at the last spot on this year’s list, Swift’s earnings shot up with her transition from country music starlet to worldwide pop star, raking in the most from last year’s 1989 tour that earned $250 million.

In case you want to know how these women made it to list, read on for the methodology employed…

Methodology: Members of the 2016 list needed a minimum of $250 million in net worth to make the cut. To compile net worths, Forbes valued private companies by speaking with an array of outside experts and conservatively comparing the companies with public competitors. In cases in which women started businesses with, and still share with, their husbands, Forbes assigned them half of that combined wealth.

Forbes calculated the stakes in public companies using stock prices from May 13. For entertainers, they based estimates on net lifetime earnings. Real estate, art and other assets were also factored in where applicable. To be eligible for this list, women had to have substantially made their own fortunes and be U.S. citizens or longtime residents. Forbes attempted to vet these numbers with all list entrants.

Hormone Roller Coaster (repost)

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anxious_woman

Oh, to be a woman. We are blessed with goddess energy and are also capable of being strong and muscular while holding onto our femininity. But with our female distinction we also have hormonal fluctuations which can wreak havoc on our health and our moods. It can be a tricky thing to keep estrogen and progesterone levels balanced consistently, especially for those of us who compete. Estrogen imbalance can also bring about early menopause, premenstrual symptoms, menstrual irregularities, and skin issues.

Women who practice a healthy diet, regular exercise, adequate sleep and stress management have the best chance of keeping their hormones in balance throughout their cycles. Overly processed foods, especially refined sugars, should be avoided. Strength training is also an excellent way of regulating estrogen levels in the body. However, I realize that the majority of you who are reading this are already on board with clean eating and weight training, but may still struggle with mood swings, food cravings, menstrual irregularities, and menstrual cramps.

Here are some tips on how to combat mood swings and food cravings which may emerge each month. These supplements will not affect contest prep, and may actually equip you with the best chance of staying on track even during THAT time of the month.

MOOD SWINGS: I am a big fan of the B vitamins because they are proven to reduce stress and anxiety. In fact, I make sure that all of my patients who suffer from depression and anxiety take a B-complex supplement to regulate their mood. It is also a good idea to take magnesium glycinate to restore the magnesium that is depleted during times of stress. Start with 250 milligrams daily, then increase to three times daily with meals. If you get drowsy or have frequent bowel movements, decrease your dose down to once or twice per day.

FOOD CRAVINGS: One of the reasons why women tend to crave chocolate around that special time of the month is because they are often deficient in magnesium, which is found in high amounts in chocolate. For this reason, I suggest taking magnesium glycinate(as stated before) to normalize magnesium levels in the body. Dosage parameters are the same, but if you prefer, you can take magnesium for two weeks at a time, starting a week before your period and ending a week after you get your period.

Another great supplement to take for food cravings is alpha lipoic acid. Take 100 milligrams three times daily. If you really get slugged with strong food cravings before flow visits, add chromium picolinate (200 micrograms three times daily) and vanadyl sulfate (10 milligrams three times daily) to your regimen.

Working For Free

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Have you ever completed a work project which offered no compensation except for a pat on the back? If so, did it bother you? It should have. By agreeing to slave away (pun definitely intended here) at an assignment with full awareness that you would receive absolutely no monetary compensation, you just devalued yourself.

I am not talking about volunteer work, or favors which you offer to do for a family member or friend. I am also not talking about getting your feet wet by taking on a task in an unfamiliar area so that you can gain valuable experience. I am instead referring to situations in which you are asked to provide your knowledge, expertise and service in an area in which you excel, and are coaxed into it with the promise that it’s a one-time favor, or that there will be compensation sometime in the future.

As a result of my abiding loyalty to companies, friends, family, and pets, I am the type of person who never leaves. You can count on me, and I honor my word. One of my faults is that I assume that other people are the same way, and even when I can plainly see that I am being taken advantage of, I often still hang on. This type of behavior spilled over into the world of medicine, wellness and fitness for a while, but I have recently done a 180 and have cut off all of the companies and individuals who got too much of a good thing for too long.

In one situation, one company asked me to provide professional services on a monthly basis, stating that it would be unpaid to start out with, but that compensation would be given after a few months. Next thing I knew, I had provided those services free of charge for eighteen months! When I fired a warning shot, essentially stating that I no longer wanted to work for free, the company responded by inferring that the “exposure” I was receiving from them was payment enough. The funny thing is, I didn’t need the exposure, nor was this company in a position to help me. I merely agreed to the arrangement as a temporary favor to them, sort of a good faith move. All it ended up doing was getting me stuck in a monthly obligation which I got zero benefit from doing.

I am not trying to toot my horn, but time is money, and because I hold two degrees, am a board certified physician and have worked in the fitness industry for three decades, I have value which deserves proper compensation. Would you like to work for free, especially if it is in an area in which you have expertise? Let’s face it, we all need to find a way to bring money in. We have skills, we have knowledge, and we deserve to get a financial return for services rendered in our chosen work environment.

As a result of my decision to rid myself of any unpaid assignments or other elements in my life which were eroding my sense of self-worth, I finally severed the ties with the company I mentioned above. Though I used very professional and polite language, it felt so good to tell them that I was done being an indentured servant. No longer did I have to put their assignments in my calendar, or resent the fact that each one of those assignments chewed up a good hour or two of my time.

If you are the type of person who has a tendency to take on more than your schedule can handle, perhaps it’s time to evaluate your obligations and see if any of them are a threat to your self-worth. If they are unpaid, uncontracted, require your skills in an area in which you are considered an expert, and are contributing to a decline in your quality of life because they are a time burden, then you should consider dropping those obligations.

Building An Empire

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gonna build an empire

I love the fact that the notion of building one’s empire has become a trendy thing recently. In keeping with the warrior mentality which has spread like a brush fire among ambitious, talented people, I am also hard at work building an empire of my own. I regard every single day as a new brick to add to the foundation of that empire, and I am bound and determined to reach all the goals I have placed in front of me.

The limiting factor in my empire building efforts is my skill set in marketing and branding. While social media platforms have made it easier than ever before to market products or services for free, I still get overwhelmed with all the elements which go into a successful marketing campaign. Branding is even more challenging for a hybrid like me who is much harder to define and who has a relatively diverse potential audience.

my passion

Nevertheless, all of the things I am passionate about, coupled with my fierce drive to leave a lasting and positive impression on the world, keep me focused and moving forward. There are times when I feel like I am trudging in mud, because I might not know the technical aspects of putting a banner ad together, or how to add a sound byte to one of my websites, but it’s all a learning process for me, and it definitely keeps me on my toes!

I am

“Do You Still Compete?”

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First Place Masters Bikini 35+ B Class, Team Universe, July 2013

First Place Masters Bikini 35+ B Class, Team Universe, July 2013

Whenever I hear that question now, I have mixed feelings, which range from a sense of longing for the stage, to complete relief that I have not stepped onto a bodybuilding stage for close to two years now. My short answer to the question, “Do you still compete?” is “Probably not.”

Though I competed in four Pro Bikini events, I was struggling so much with metabolic damage and perimenopause that I often think it wasn’t the best idea to jump onto the Pro stage only 4 months after I won my IFBB Pro Card. That sort of strategy might work for a twenty-something competitor who is at the top of the heap, but it didn’t work for my 47-year old body which had been beaten down physically, emotionally, and mentally. I honestly needed a break, but I pushed through, and as a result had ho-hum placings.

It has taken over three years for my body to return to a level of leanness which I feel comfortable with. I know you might assume that I was in a massive spiral with my weight and body fat, but it wasn’t THAT bad, at least not compared with many other competitors who spiral. Nevertheless, I spent over two years with excess fluff that I was not accustomed to at all, and I couldn’t stand how I looked or felt.

Here’s the breakdown of my stats throughout the years:

From age 21 through 43: Between 104-109 lbs., 11-13% body fat
2010 – Age 44: 112-113 lbs., 12% body fat
2011 – Age 45: 114 lbs., 12% body fat
2012 – Age 46: 115 lbs., 12% body fat
2013 – Age 47: FIRST HALF OF YEAR: 117 lbs., 11% body fat SECOND HALF OF YEAR: 119-126 lbs., 13-18% body fat
2014 – Age 48: 121-125 lbs., 14-18% body fat
2015 – Age 49: 119-123 lbs., 12-15% body fat
2016 – (soon to be 50): 115-119 lbs., 11-13% body fat

It has been a veritable see-saw for me over the years. I also firmly believe that I would not have gone through menopause as early as I have if it had not been for all the metabolic insults I made to my poor body as a result of competing. Since 2013, I have investigated every possible cause for the water retention issues which rather suddenly hit me. This year I have FINALLY been able to rid myself of the excess fluid around my midsection, but somehow that was at the cost of the fullness in my glutes which I had worked so tirelessly to achieve during the years in which I competed.

If you ask me what my plans are for competing, don’t be surprised if I evade the question. I realize with each passing day that competing is no longer something which I rely on to define who I am. I have paid my dues and proven my worth, and though I completely understand why people have a drive to compete, I am no longer chomping at the bit to throw on a ridiculously expensive, blingy bikini and stripper heels and put myself at the mercy of a panel of judges.

Taking Youth For Granted – Part 1

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stupid

There’s a saying I used to hear quite frequently when I was a teenager, which was, “Youth is wasted on the young.” What’s funny is that I can’t remember who used to say it, but I heard it enough times that it seeded in my brain as part of my belief system as I got older. The feeling of being invincible, and the illusion that time is limitless, can fool youngsters into thinking that all the opportunities which they are flooded with will always be there. They may be too busy having fun and partying to build a foundation for the future. Though I had enough common sense to keep myself out of trouble most of the time when I was younger, I had moments when I would do something foolish or rash, and in those moments, I would jeopardize my own chances of success. However, despite the times I stumbled, I was able to accomplish more than the average young adult, so perhaps youth wasn’t completely wasted on someone like me.

I have come across some very disciplined young adults who were able to explore and develop their talents without trudging into the muck of ambivalence and laziness. They were obviously encouraged by parents and educators to formulate dreams and pursue related goals. These impressive overachievers definitely didn’t waste their youth, but have transformed their vibrant energy, passion, and creativity into lofty achievements. They also have shown a tendency to create a real impact on others through their ingenuity, their compassion, and their drive, and by doing so, have become leaders who will leave a true legacy.

There’s an odd and delicate balance which young people are challenged to figure out. Though they are encouraged to grab life by the horns and go for it, they are also expected to have the sense to pace themselves and stick to the straight and narrow course during a time when distractions and temptations abound. It’s no mystery why some twenty-somethings may find themselves in a situation in which they have to repair their finances, become centered, and undo all the damage which playing or partying too much can create. I know I wouldn’t want to be a youngster again, and I certainly wouldn’t want to experience my youth in this day and age.

The best advice I can give to someone who is young is to BUILD FOR THE FUTURE. Sure, it can be fun to party on the weekends and hobnob with the movers and shakers in the social media world, but make sure you are working towards goals which enable you to grow as a person, which ensure financial stability for the future, and which give you a platform on which you can impact the world. Make sure that you are doing things that your parents can be proud of, and which your future children won’t be embarrassed by. Everything you do has some sort of impact, even if that impact is only on yourself.

Squat Pant Obsession

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I have a confession: I am obsessed with Beleza Brazil Squat Pants, so much so that my leaning towards Lululemon capris has dwindled to almost zero. Beleza Brazil Squat Pants are very high quality and well made, and incorporate some of the softest, most curve-flattering fabric on the planet! I still remember the first time I tried on a pair, and I truly was expecting them to fit like just about every capri legging to fit. Yet I pulled them on and immediately noticed how the cut and the fabric hugged my curves like a second skin, and how my booty just went POP! once I had them on. It was love at first sight with these pants, and since that fateful day back in January, I have worn these wonderful booty enhancers pretty much daily. Not only do I wear them to the gym, I wear them to run errands, and I even have a pair of the Long pants in Blue, which I love to wear with short black legwarmers and black pointy-toed boots for a night out. Oh yes, I am obsessed with BB Squat Pants!
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Here are the specs on these incredible pants:

Features: Booty shaping waistband to contour your natural shape, Elastic Free waistband to avoid muffin top.

Fabric: SoftMAX

Properties: Custom made for the softest feeling to touch, while still having hold and support.

Moisture Wicking, four way stretch, preshrunk, chafe resistant, breathable, UV protection, antibacterialRise: Medium
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Squat Pants are different from all the workout pants out there. They do something magical to the derriere which almost defies explanation. Obviously the cut and stitching are brilliant, and make a woman’s rear view spectacular! I have tried Freddy Pants which NEVER have looked right on me (apparently I am in between sizes), but these pants look unbelievably good on, not only around my glutes, but on my thighs and calves.
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I also love how the fabric holds you in without squeezing you like a compression garment. The fabric also wicks moisture very effectively. You can truly MOVE in these pants, which makes them ideal for weightlifting (especially heavy leg day, because these won’t restrict movement at all}, yoga, cardio, etc. And the colors…WOW!

Three colors were launched in early March, and all three colors (Charcoal, Navy, and Violet) are COMPLETELY SOLD OUT! You can still purchase Red (which is a vibrant, beautiful red with a slight rose tinge to it…I LOVE this color!) and Blue {which is a deep teal blue and so pretty!) on the website in both the Mid Calf and the Long Length, but even those colors are limited in quantity.

NEW COLORS will be launching later this month, and they WILL NOT LAST! Whatever you do, DO NOT WAIT to place your order once those new colors launch! I am telling you, these Squat Pants will become your very favorite pants to wear. EVER.

I will post on social media when the new colors come in so you all have a chance to buy them!

In the meantime, I encourage you to visit the Beleza Brazil online store while the colors I mentioned are still available. Click on this link to shop and order:

http://www.belezabrazilstore.com/#_a_NAITO

My Discount Code: NAITO

Make sure to enter my discount code for free shipping on your order.
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So Happy To Bupsessed With Yup Brands!

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I ADORE this company! Yup Brands makes the VERY BEST PROTEIN BARS, HANDS DOWN!!! I am honored to be featured as one of their Bupsessed Athletes, because I have truly been obsessed with B-Up Bars and B-Jammin’ Bars since September of 2014! Yup Brands dares to make their bars different and more nutritionally sound by using a higher grade of prebiotic vegetable fiber, and only uses natural ingredients and sweeteners. I love the fact that you can eat their bars and enjoy the real flavor of the ingredients, as opposed to the obvious chemical taste that many high protein bars have. The bars are moist and chewy, and absolutely delicious!

Please click on the links below to read my feature, as well as the features on the other nine amazing athletes! This is a dynamic, diverse, motivated group of people, and I am so happy to keep company with such an incredible team!

Stacey Naito

https://yupbrands.com/bupssessed/

As always, if you want to try these amazing bars, you can go to https://yupbrands.com/shop/ to order and have them shipped to you! Shipping is FREE and the prices are great! Though ALL the flavors are delicious, my personal favorites are the peanut butter varieties because I am a peanut butter fanatic.