My Bio on MensPhysique.com

http://www.rxmuscle.com/contibutors/3032-stacey-naito-do-aobfp-mensphysiquecom-blogger.html

stacey pro card

Though Dr. Stacey Naito (D.O., AOBFP) is a physician and published medical researcher who is board-certified family medicine and is also highly experienced with all non-surgical aspects of aesthetic medicine, her biggest passion is fitness. She obtained her Bachelor’s Degree in Exercise Science from Occidental College and began working as a fitness trainer immediately after obtaining her degree. Weight training became an integral part of Dr. Naito’s daily routine, even during her post-doctoral residency training which at times had her working up to 120 hours per week. As a result of her determination to continue training during the most rigorous of schedules, she is committed to sending a strong message to people that anything is possible as long as it is made into a priority.

Dr. Naito started competed in the NPC in 2009 and earned her IFBB Pro card and immediately began competing in the pro league in 2013. While in the NPC, she quickly moved up the ranks at the NPC level and earned seven national first place finishes in the NPC. Stacey has also done very well on the IFBB stage. Through her experiences she has learned a great deal about every aspect of competing, and she makes every effort to pass this valuable information on to those who are new to the contest stage. When not working as a physician, training or attending or competing at an NPC/IFBB event, Dr. Naito spends her time working modeling gigs and writing articles.

Dr. Naito’s involvement in fitness, coupled with her medical expertise, has provided her with a powerful platform by which she can inspire patients and clients to reach their ultimate fitness and wellness goals through optimal exercise and nutrition.

Follow Dr. Naito on Facebook or visit her websites:

http://www.1hothapa.com

http://www.staceynaito.com

http://www.cutcurves.com

https://www.facebook.com/stacey.naito

Links To All My MensPhysique.com articles

It has been an honor and a blessing to write articles for MensPhysique.com! I have written 44 articles between April 2011 and December 2014. Check all of them out via the links which I have provided here:

What Do You Bring To The Table? Know Your Worth
http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/11909-what-do-you-bring-to-the-table-know-your-worth.html

Are You A Sponsored Athlete Or An Unpaid Salesperson?
http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/11790-are-you-a-sponsored-athlete-or-an-unpaid-salesperson.html

The If-It-Fits-Your-Macros Trend
http://www.rxmuscle.com/blogs/the-kitchen-eating-strategies/11653-the-if-it-fits-your-macros-trend.html

Supplements You Should Be Taking Based On Your Age
http://www.rxmuscle.com/blogs/the-lab-supplement-school/11503-supplements-you-should-be-taking-based-on-your-age.html

Of Crossfit Boxes And Boxy Midsections
http://www.rxmuscle.com/blogs/the-training-room-workouts-and-tips/11345-of-crossfit-boxes-and-boxy-midsections.html

Misconceptions About The Men’s Physique Division
http://www.rxmuscle.com/blogs/the-news-the-newest-in-mp/11258-misconceptions-about-the-men-s-physique-division.html

Creatine-Rich Foods Or Creatine Supplements?
http://www.rxmuscle.com/blogs/the-lab-supplement-school/11157-creatine-rich-foods-or-creatine-supplements.html

Worth Your Weight In Salt: Why Some Dietary Salt Is Good
http://www.rxmuscle.com/blogs/the-kitchen-eating-strategies/10971-worth-your-weight-in-salt-why-some-dietary-salt-is-good.html

One Step Forward Two Steps Back: Fighting Muscle Loss As You Age
http://www.rxmuscle.com/blogs/the-news-the-newest-in-mp/10590-one-step-forward-two-steps-back-fighting-muscle-loss-as-you-age.html

Sleep Deficit And Muscle Loss
http://www.rxmuscle.com/blogs/the-news-the-newest-in-mp/10329-sleep-deficit-and-muscle-loss.html

What To Do After You Have Slayed The Dragon
http://www.rxmuscle.com/blogs/the-life-inspiration-and-dedication/10154-what-to-do-after-you-have-slayed-the-dragon.html

How To Avoid Post-Contest Rebound
http://www.rxmuscle.com/blogs/the-training-room-workouts-and-tips/10049-how-to-avoid-post-contest-rebound.html

Social Media: A Double-Edged Sword
http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/9773-social-media-a-double-edged-sword.html

Fit For Stage: There Is A Difference
http://www.rxmuscle.com/blogs/the-life-inspiration-and-dedication/9699-fit-for-stage-there-is-a-difference.html

Slow Cooker Sweet Potatoes
http://www.rxmuscle.com/blogs/the-kitchen-eating-strategies/9393-slow-cooker-sweet-potatoes.html

That Ever-Elusive Pro Card
http://www.rxmuscle.com/blogs/the-life-inspiration-and-dedication/8988-that-ever-elusive-pro-card.html

Natural Libido Enhancers
http://www.rxmuscle.com/blogs/the-lab-supplement-school/8399-natural-libido-enhancers.html

The Incredible Edible…
http://www.rxmuscle.com/blogs/the-kitchen-eating-strategies/7870-the-incredible-edible.html

The Many Benefits Of Cinnamon
http://www.rxmuscle.com/blogs/the-kitchen-eating-strategies/7644-the-many-benefits-of-cinnamon.html

What Is 7-Keto?
http://www.rxmuscle.com/blogs/the-lab-supplement-school/7523-what-is-7-keto.html

The Importance Of Digestive Enzymes
http://www.rxmuscle.com/blogs/the-lab-supplement-school/7476-the-importance-of-digestive-enzymes.html

Fenugreek Enhances Performance
http://www.rxmuscle.com/blogs/the-lab-supplement-school/7362-fenugreek-enhances-performance.html

Why Zinc Is So Important
http://www.rxmuscle.com/blogs/the-lab-supplement-school/7294-why-zinc-is-so-important.html

Why You Should Add Curcumin To Your Diet
http://www.rxmuscle.com/blogs/the-lab-supplement-school/7143-why-you-should-add-curcumin-to-your-diet.html

Should You Block Cortisol Production?
http://www.rxmuscle.com/blogs/the-lab-supplement-school/6894-should-you-block-cortisol-production.html

High Fructose Corn Syrup
http://www.rxmuscle.com/blogs/the-lab-supplement-school/6661-high-fructose-corn-syrup.html

Protein Denaturing And What It Means For You
http://www.rxmuscle.com/blogs/the-lab-supplement-school/6456-protein-denaturing-and-what-it-means-for-you.html

Collagen Controversy: Is This Protein For You?
http://www.rxmuscle.com/blogs/the-lab-supplement-school/6215-collagen-controversy-is-this-protein-for-you.html

Should You Be Afraid Of Water Bottles And Cans?
http://www.rxmuscle.com/blogs/the-lab-supplement-school/6078-should-you-be-afraid-of-water-bottles-and-cans.html

What To Bring To Your First National Show Besides Your Physique
http://www.rxmuscle.com/blogs/the-news-the-newest-in-mp/5580-what-to-bring-to-your-first-national-show-besides-your-physique.html

The Fledgling
http://www.rxmuscle.com/blogs/the-news-the-newest-in-mp/5364-the-fledgling.html

To The New Model On The Block
http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/5254-to-the-new-model-on-the-block.html

Picture Perfect With The Ladies: How To Model With A Female
http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/4796-picture-perfect-with-the-ladies-%E2%80%93-how-to-model-with-a-female.html

Selecting Board Shorts For The Stage
http://www.rxmuscle.com/blogs/the-look-skin-attitude-attire-and-persona/4343-selecting-board-shorts-for-the-stage.html

Why You Should Build A Show Strategy
http://www.rxmuscle.com/blogs/the-life-inspiration-and-dedication/4258-why-you-should-build-a-show-strategy.html

Dry Skin Is Not Sexy
http://www.rxmuscle.com/blogs/the-look-skin-attitude-attire-and-persona/4101-dry-skin-is-not-sexy.html

Shaving Basics
http://www.rxmuscle.com/blogs/the-look-skin-attitude-attire-and-persona/3995-shaving-basics.html

Ingrown Hairs – Ouch!
http://www.rxmuscle.com/blogs/the-look-skin-attitude-attire-and-persona/3426-ingrown-hairsouch.html

Taming Of The Brow
http://www.rxmuscle.com/blogs/the-look-skin-attitude-attire-and-persona/3329-the-taming-of-the-brow.html

Holding Onto That Faux Bronzed Glow
http://www.rxmuscle.com/blogs/the-look-skin-attitude-attire-and-persona/3217-holding-onto-that-faux-bronzed-glow.html

How To Remove Self-Tanner After A Shoot Or Show
http://www.rxmuscle.com/blogs/the-look-skin-attitude-attire-and-persona/3216-how-to-remove-self-tanner-after-a-shoot-or-show.html

The Hair Issue: Getting To The Root Of The Problem
http://www.rxmuscle.com/blogs/the-look-skin-attitude-attire-and-persona/3174-the-hair-issuegetting-to-the-root-of-the-problem.html

My Bio
http://www.rxmuscle.com/contibutors/3032-stacey-naito-do-aobfp-mensphysiquecom-blogger.html

What Do You Bring To The Table? Know Your Worth

10696218_702764209815623_4560006572888614525_n (1)
Original post can be found at

http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/11909-what-do-you-bring-to-the-table-know-your-worth.html

Last month I wrote an article in which I discussed different levels of athlete sponsorship and the tendency of some sports supplement and fitness related companies to use athletes as unpaid salespeople under the guise of being sponsored. This month I am flipping to the other side and discussing athlete value, i.e., what the athlete SHOULD be bringing to the table in terms of marketability, knowledge, and salesmanship when approached for a sponsorship. Both the company and the athlete should have something to offer the other party so that the relationship is a healthy symbiosis which promotes both parties. Essentially, when an athlete and a company work together, they should be working as a TEAM so that everyone can benefit from the union, but this doesn’t always occur.

In some cases, athletes will work tirelessly to promote a brand for little or no compensation, while in others, supplement and fitness related companies put their energies into an athlete, believing that the athlete will enhance the brand, only to have an athlete take advantage and become extremely lazy and neglect his/her end of the deal. While there are athletes out there who have tremendous value and who have built laudable reputations through inspiring articles, e-books, and client transformations, there are countless more who have an exaggerated sense of self-entitlement and who believe that simply because they graced the stage once or twice, they deserve to have everything handed to them for free.

If you are new to competing or to the fitness world in general, you need to be aware that it takes time to build your own brand and to find your place in the industry. Perhaps the best thing you can do at this point is to assess your value and what you truly bring to the table. Companies which are looking for brand ambassadors want someone with a following and a unique presence or message which is congruent with their brand philosophy, so if you aren’t there yet, you had better start working on building your own value.

Let’s start with physical appearance. Those who are successful in the bodybuilding and fitness industry have great physiques which they continue to improve upon over time. Individuals who maintain a relatively consistent weight and conditioning level throughout the year tend to fare best as well since they are close to shoot/contest ready almost all the time. Some of the top signed sponsored athletes are also some of the best looking people on the planet! I’m not saying that you have to have movie star good looks to land sponsorships, but it certainly doesn’t hurt. This is when you need to be VERY realistic about yourself and what you bring into the mix. You should be blessed with good looks or a distinctive, appealing look, or at the very least be photogenic if you expect to land a sponsorship with one of the bigger supplement companies.

Perhaps you are just average looking, or have a face only a mother could love, but you ooze sex appeal and charisma. If you are blessed enough to have such an energetic pull on people, this could work in your favor during booth appearances and videos, and increase interest in the brand you are representing. You are also far more likely to get picked up by a company if you have an enthusiastic and positive attitude. In keeping with this, you should only work with companies which sell products you truly believe in and like, because your enthusiasm for the products will come through naturally as you promote them.

Another valuable trait which increases an athlete’s value is integrity. People who do well in the fitness and bodybuilding industry and who have longevity within it tend to be truthful, sincere, and have strong values. You must have a strong backbone to survive in this highly saturated and fickle industry, and that only comes with knowing who you are and honoring your personal beliefs. If you sell out and take shortcuts, you run the risk of having a very short-lived career.

One of the most powerful ways to connect with your core audience is to show your human side and share stories which allow your followers to relate to you. It doesn’t matter if you show your own body transformations or those of your clients, as long as followers can see a before photo which they can relate to and an after photo which inspires them to take action. Such inspiration becomes even more powerful when you offer to help followers to reach their fitness and wellness goals. People begin to believe in YOU, and that can give you the leverage you need to promote a product line for a brand you represent.

If you have experience and education in fitness, nutrition, business, advertising, medicine, physical therapy, massage, or any other field which may be relatable to your journey in fitness and to the people who follow you, it’s a good idea to fortify such knowledge by becoming an authority. You can do this by creating videos, blog posts and books which showcase your knowledge. This can make you especially valuable to supplement and fitness companies which are considering bringing you on board because you can offer your knowledge as part of the deal which you negotiate with them.

Many companies assess the popularity and reach of an athlete through social media numbers, a tactic which can edge many athletes out of the running for top sponsorship spots if numbers are all they care about. Some athletes have purchased followers or promoted their profiles by paying for them, which has worked in their favor when securing sponsorships, but I don’t recommend this route since many of those paid followers won’t buy products which the athlete promotes. Then there are athletes who desperately want to work in the industry and obtain sponsorships, but have built their following solely on sexy half-naked photos of themselves. These athletes (mostly women) have resorted to using their social media channels solely as a means to post scantily clad selfies which ostensibly generate a ton of likes from the opposite sex. Every athlete who lowers his/her standards to this point where the only value generated is from smutty photos is sure to find that there is no legacy to speak of as time goes on and looks fade.

Even if you build your value and show consistently that you have a strong work ethic, you must continue to meet your end of the bargain. Sometimes companies will give you product as a trial run to see what you will do with respect to adding value to the brand. Some athletes will ramp up slowly, while others will jump right in with social media posts and will do all they can to promote a product. I have also seen some athletes start out as strong cheerleaders for a product, only to fizzle out because they lack self-discipline and consistency. Of course this can also occur on the company’s end, so it behooves both the athlete and the company to check in with each other regularly to make sure that everyone is happy.

Most Hot Women DON’T Go Out And Party All The Time

legggggsI am sure there are plenty of hot women who enjoy going out for a night on the town almost every night. I am also sure that in all of these cases, these young ladies are riding on a fast train to nowhere because all they do is waste their time and energy hitting the social scene to inflate their following on social media, stroking their tender egos and taking advantage of affluent men who are lusting after them.

Those aren’t the gals I am talking about.

There are TONS of hot women of all ages out there who thankfully have the common sense to realize how much more valuable their minds are, who are genuine and who aren’t afraid of rolling up their sleeves and working diligently to achieve their own goals. These are the women I am referring to, and I am fortunate enough to call many of these women my friends. What may surprise you is that many of my fellow hot gal pals don’t frequent nightclubs or have a full dating rotation in place. Like me, many of them would rather stay at home and work on their projects than to go to a bar or nightclub and engage in alcohol consumption and small talk with people they really aren’t interested in.

For those of you who might think that I go out on the weekends, let me bust that myth. A night out for me is a very rare event indeed, and it isn’t because I have agoraphobia or don’t like seeing my friends. Most of the time, I have a ton of work to do in the evenings, such as developing blog posts like this one, writing up client plans, researching articles which I submit to numerous sites, etc. There are times when I would like to go out and do something fun like go to the movie theater, grab a cheat meal, or visit a friend, but my weekends are not characterized by wearing a snug minidress and towering heels and making an idiot out of myself in public. Sorry if that sounds harsh, but that is NOT my idea of a good time.

The problem with being a smart, aware, genuine hot woman is that sometimes she is seen as TOO good of a catch, so men avoid asking her out. Many of my beautiful female friends fit this description, and a few of them complain about it. Another issue with being a gorgeous woman who is accessible through social media channels is that the creeps tend to surface, often becoming the only guys who ask these ladies out. Often the propositions aren’t for true dates, but are for hookups, fetish fulfillment and other bizarre requests. It is sad to see how much disrespect beautiful women deal with, and it is no wonder that many women bury themselves in their work to avoid such distressing situations.

Chances are that you won’t see a bunch of “out on the town slut” pics on a woman’s social media profile if she is a woman of substance. Even if you see hot modeling photos on a woman’s profile, that shouldn’t be interpreted as an invitation to be a creep and disrespect her. NO female should ever have to deal with the derogatory comments and attitude which lesser evolved males seem to get great pleasure out of displaying. I honestly worry about the girls who foolishly ride the party wave, because once that ocean dries up, they will not have any foundation upon which to build a secure life. Also, chronic drinking and sleep deprivation ages these poor gals so that they end up looking like they were dragged down the street. In the meantime, my empowered and beautiful friends and I will enjoy the fruits of our intellectual efforts while aging gracefully.

Different Modeling Categories According To Modelingadvice.org

I am posting this so that people can see the requirements for different types of models. This was copied from http://www.modelingadvice.org/Modeling_Categories.html

Modeling Categories
High Fashion Model
Usually 5’8” – 6’0” (175 cm) tall, a size 0 – 6, age thirteen to twenty-two, and measurements:
Bust: 32” – 34”, cup A, B, or C
Waist: 22” – 26”
Hips: 32” – 35”

Fashion Editorial Model
FEMALE: Usually 5’8” – 6’0” (175 cm) in height. Tall, thin build, narrow hips, smaller bust, and usually young. Ages start at fourteen up to early twenties.
Weight: 113 – 128 lbs.
Bust: 32” – 34”, cup A, B, sometimes C
Waist: 26” maximum
Hips: 35 1/2” maximum
MALE: 5’11” – 6’2” (180-188 cm)
in height. Tall, lean, well built, usually young. Ages fourteen to thirty-five.
Weight: 145 – 165 lbs.
Suit: 40 Regular (U.S. size)
Shirt: 15” – 15.5” x 34 – 35”
Waist: 32” – 34”
Inseam: 32” – 34”
Chest: 38” – 40”

Runway Model
FEMALE: 5’9” (180 cm) and up in height, very thin, narrow hips, small bust. Usually young: can be as young as fourteen to the early twenties.
Weight: 110 – 125 lbs.
Bust: 32” – 34”, cup A or B
Waist: 22” – 25”
Hip: 33”- 35”

MALE: 6’0” – 6’2” (183 – 188 cm) in height. Tall, lean build, usually young. Ages: fourteen to thirty-five.
Weight: 140 – 165 lbs.
Suit: 40 Regular
Shirt: 15” – 15.5” x 34” – 35”
Waist: 32” – 34”
Inseam: 32” – 34”
Chest: 34” – 40”

The “Commercial Print” Model
He or she will be featured in the ads you see everyday. Ads for cookware, pain relievers, hairspray, car insurance, floor cleaner; the list goes on. As a commercial model you may be portraying a character, like a “mom” or “bus driver” or “attorney”. Commercial models are also featured on the covers of magazines like Parenting, Golf Digest, and Travel and Leisure, or they can be seen in sales ads for companies like Target or Sears.
Catalogue Model
FEMALE: Usually 5’9” (175 cm) and up. Tall, lean build, measurements 34” – 24” – 34” (86 cm – 61 cm – 86 cm) and attractive.

MALE: 6’0” – 6’2” (183 – 188 cm), tall. Lean build, suit size 39 – 42 (U.S.) and attractive.

The “Fit” Model
A company hires a fit model to use as a real live mannequin to “fit” their clothes to. Many companies have used the same fit model for years and this can be a very steady and good paying job. This has only one size requirement. As a fit model, you must maintain a consistent size, and that size is whatever the client wants. This means you can’t lose or gain weight and your measurements must remain the same Fit models are both men and women, young and old, and could be a size 4 to a 14.

The “Showroom” Model
A showroom model will work either in a high-end department store or in a designer’s showroom. They wear or display the sample clothes and merchandise for the buyers or customers to see. Usually this is similar to a very informal runway show. There are some showroom models that make well over one hundred thousand dollars per year and they only work for one designer. This kind of work can be somewhat seasonal.

Showroom Model: They are typically taller, but there is quite a bit of flexibility in this category. No strict requirements, sizes vary from designer to designer.

Plus Model
She is usually 5’9” (175 cm) and up in height, starting at a standard U.S. size 8, up to a size 22. Plus models should have proportionate measurements based on their size,
between 34” – 25” – 37” and 40” – 31” – 42”. The waist should be at least 9” smaller than the hips and bust.

Petite Model
She is usually between 5’1” and 5’5”, and a dress size 2P or 4P. Her age is usually eighteen to twenty-five years old, and hips should be 34” or smaller.

The “Glamour” Model
She is all about sex appeal. She would be seen in car magazines (as the girl in a bikini lying across the hood) or hired for a bikini calendar, and she may be in a photo layout for a men’s magazine like Maxim, FHM, or even nude modeling for Playboy or other publications of that nature.
She is very good-looking, attractive to men, proportionate figure with a fuller bust. The desired age is eighteen to mid twenties.

Lingerie and Swimwear Model
Female, generally over the age of eighteen, tight, toned body, no cellulite or excessive muscles, thin waist, narrow hips, fuller bust. Flawless skin, not much body hair, very few moles, scars, or freckles. Models with naturally darker skin or a light tan color (not overly tan, and certainly no tan lines) are preferred.

The “Parts” Model
Sometimes a client may only need a hand for a shoot, perhaps to display a ring or a watch. Or, they might be doing a shampoo ad and just need a beautiful head of hair. When a model is booked for a specific feature (not including the face) it’s called “parts” modeling. So if a model has a specific “part” that looks good (like hands, hair, lips, teeth, legs, back, feet), they might get a “parts” booking.

The “Sophisticate” Model
Also can be called the 40 Plus division. He or she is forty years of age or older, looks great and is in great shape. The forty and older model can be booked in a variety of different categories: fashion, commercial, runway, catalogue, and more. They have a specific look (over forty) so many of these models stay very busy. Height is a plus, but this category has more flexibility.

The “Maternity” Model
This is becoming a very big category. Beautiful mothers-to-be are being seen on magazine covers, in print, on T.V. and in catalogues. The “baby bump” showing, it should be obvious that she is pregnant. Having good skin and being healthy is also a must.

The “Fitness” Model
He or she is featured on the cover of fitness magazines, in ads for energy drinks, protein bars, body building equipment, and health clubs A dedicated fitness regime, and a body in peak condition with very defined muscle tone.

The “Child” Model
These kids are seen in ads, commercials, on billboards, and catalogues. Children up to age eighteen with outgoing personalities and a parent to take them to auditions and jobs. Most child modeling work is cast with children twelve and younger.

The “Promotional & Trade Show” Model
He or she could be doing a variety of different jobs. Promotional jobs are usually short-term bookings anywhere from a few hours to a couple of days. Trade show models will work for a client during a trade show or convention by assisting the exhibitor or client in the promotion of their products or services. You just need to have an outgoing personality and a great attitude. Eighteen and older preferred.

The “Spokesmodel, Presenter, & Narrator
This is a little-known market that is extremely financially rewarding. Many trade show models will see professional spokespersons (both male and female) in various trade show booths delivering the company presentation several times per day. Models do not realize that they too can make that leap from trade show model to trade show presenter. Trade
show Spokesmodel/Presenter fees usually average one thousand dollars per day! To learn how to break into this little-known niche market, make a ton of money and potentially be enormously successful, go to http://www.TradeShowPresenterSecrets.com to launch your Spokesmodel/ Presenter career right now.

There are really no requirements or restrictions for this type of work although the presenters are typically older than eighteen and can continue working into their fifties. Almost anyone can start here!

Celebrity Model
They just need to be their fabulous, famous selves. They do want to keep out of trouble. Since celebrities are in the public eye and the paparazzi are always following them around they need to behave. If they get caught doing something wrong the endorsement deal might get canceled, and some of those endorsement deals are worth millions of dollars.

The “Supermodel
What do Gisele Bundchen, Adriana Lima, Heidi Klum, and Kate Moss have in common? They are all women at the top of the modeling game. To get to that status you have to really stand out, work hard, and remember: this is a business. If you are ready to kick it up notch, you may consider coaching with a professional. There are only a handful of supermodels. These models are seen everywhere: in all the fashion shows, on the covers of Vogue, W, and other fashion magazines; they get huge ad campaigns for companies like Burberry, Louis Vuitton, Revlon, and Victoria’s Secret. Supermodels use their fame to branch out starting their own clothing, jewelry, and make- up lines. Some have successfully switched over to an acting career.

Supermodel: She is one in a million, but remember you don’t have to be a supermodel to be a successful model.

Excerpted from “The Ultimate Beginner’s Guide To Modeling System” by Jennifer Autry

Are You A Sponsored Athlete Or An Unpaid Salesperson?

Original post can be found here:

http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/11790-are-you-a-sponsored-athlete-or-an-unpaid-salesperson.html

Are you an athlete
Most sports supplement companies and other fitness related companies aggressively promote their products through athletes who can sing the praises of their benefits. Who could be better at describing the efficacy of a product and how it enhances training or recovery than an athlete who not only already uses those types of products, but someone who has a following and who can convince new customers to purchase from the company which they represent?

Here’s where things get problematic. The pool of bodybuilding and fitness athletes is pretty massive, and the waters are teeming with athletes who are anxious to get their so-called “big break”. As a result of this, savvy marketing teams from fitness related companies often sweep up these individuals because they are enthusiastic and can propel a brand’s exposure. All the company needs to do is to offer some free product to the athlete and provide instructions on how to use social media to get the word out that these products exist. Then the athletes post images of themselves holding or using products, and add affiliate codes so that any orders which are generated through that athlete’s post are credited to the athlete. This can be a great way for an athlete to make some extra money while competing or chasing down fitness related gigs and projects.

It is important to bear in mind that such athletes really aren’t sponsored, but are instead unpaid salespeople who provide free advertising and generate sales via social media posts which direct followers to product websites. Yes, they get commissions if they have affiliate codes, but such commissions are nothing to write home about unless someone is really blowing the roof off in sales. This is in stark contrast to a true athlete sponsorship, in which an athlete is paid to represent the brand as a brand ambassador. The sponsored athlete is chosen for his or her physique, performance history and awards, facial good looks, charisma, enthusiasm, and often the size of his or her social media following. Usually a sponsored athlete signs a contract which stipulates that he or she will receive a certain amount of free product, and in most cases will also receive financial compensation which is either paid via a monthly salary or via a contest stipend. Though the athlete usually agrees to a set requirement or recommendation to provide social media posts for the company at regular intervals, the company pays the athlete for his or her trouble. Personal appearances and events are also part of the sponsored athlete agreement and clearly described in the written contract. The sponsored athlete is compensated for use of his or her likeness on advertising materials as well.

Obviously it is a far better deal to become an official sponsored athlete for a company. Otherwise, you are just providing free advertising and cheap labor in exchange for products which are sold at a significant markup from what they are manufactured at. If you post a selfie with product that somehow goes viral, the company will certainly love the boost, but I doubt you will ever see any type of compensation if you aren’t a sponsored athlete, which means you provided your likeness for free. The truth of the matter is that there are only a handful of athlete sponsorships to go around, with a massive surplus of athletes vying for those spots. The athletes who end up getting sponsorships stand out from the crowd in some way, or fit a brand’s look and philosophy so well that it makes sense to bring them on board to represent a brand. The rest of the athletes must navigate through all the companies out there to try to find an arrangement which benefits them in some way. Sometimes it is easy to sell a product, usually because the athlete enjoys using it so much that he or she doesn’t mind providing free advertising or labor.

Sometimes a supplement company will launch a contest which is based on social media posts. One company, which shall remain unnamed, launched a huge campaign this year that was patterned on this idea, and decided to award 5 of the entrants $10,000. Sure, that sounds like a good chunk of change, but if there were 8,000 entrants, then 7,995 walked away with nothing. At the end of the campaign, the company got tons of free advertising and all those hashtags they requested for “tracking” purposes also propelled their brand in a huge way. To be honest, this is a brilliant marketing tactic, but not the best move for the majority of athletes who participated. I have also seen companies launch contests in which entrants must purchase a product, then post on social media with hashtags to enter the contest. This is another form of free advertising for the company, a great way to generate sales, a brilliant means for them to boost exposure, and yet another way for athletes to be suckered into doing free advertising. I don’t see much harm in taking part in such a contest if you truly love a product and want to proclaim it, but just remember that it works wonders as an advertising tool for the company without any benefit for you.

One thing I will never advocate is purchasing products, even at a steep discount, while also representing a brand as one of its “sponsored” athletes. If you are asked to pay for a product while also providing free advertising on social media channels, run quickly in the other direction! Basically you are dealing with a company which doesn’t value you enough as an athlete to provide compensation for your advertising efforts. This isn’t the same as purchasing a product, finding out you like it, THEN posting something on social media which lets people know how much you like it. I know of several athletes who had done this, which sparked the attention of the company which manufactured the product, eventually leading to a sponsorship deal. But do not, I repeat, DO NOT PAY for products as a way to get false sponsorship for a company.

It isn’t a bad thing to work as an unpaid salesperson in the fitness industry as long as you know your place and value. Once your following builds, the smart thing to do is to leverage your visibility into getting an athlete sponsorship. The main thing is to make sure that you don’t get taken advantage of in the process.