It’s MY Image And MY Branding

I have been struggling to assemble various elements of my personal branding on my own, but this task has proven to be extremely challenging. One of the first things I worked on was a logo, but after seven months, I still have nothing to show for it. Part of the problem is that I only have ideas of what I want to convey, and I have to rely on the creative vision of a logo designer to interpret my ideas in a way that is cohesive with my brand. This project has dragged on and on, and I am now beginning to doubt whether I will have a logo before the end of the year. There are countless other things on my to-do list, such as compiling an email list, revamping my three websites, designing a newsletter template, etc. I don’t have the expertise, nor do I have the time to do all of these things on my own. So I have been sitting on these projects as well.

Another thing I was hoping to get into place was a public relations person to help me with my image and to increase my exposure. Here’s where I ran into another wall. I had a meeting recently with a very competent and talented PR person but as we continued to discuss my goals and my vision, I realized that there was a disconnect. This person went through my images online and explained why certain images fell outside the realm of certain goals I was trying to achieve. While I understood that some images were less conservative than what a typical physician would take, I also felt attacked and restrained. Part of what I love about being who I am right now is the fact that I AM atypical, that I am defying the odds, and that I am challenging stereotypes.
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One thing this person told me was that I needed to consider what a certain television show producer would think of me if he saw how I portray myself on the internet. With all due respect, I don’t live my life for others, and I will NOT conform for the sake of being invited on someone else’s TV show. I have enjoyed my personal freedoms and feel that as long as I honor the boundaries of common decency, I am NOT going to start doing photo shoots in business suits. That is simply NOT me and I would be miserable if I was FORCED to do that. I will never be the kind of person who will fit in a neat little conservative box. Try doing that to me and I will rebel.

In an era where the more outlandish and crazy someone is on television, the more popular they are, why is it that I am expected to remain on the straight and narrow path, with the reins pulled tight against my expression and my personality? I honestly don’t want to EVER sell out and become what a TV network or what middle America expects me to be. Perhaps Dr. Oz’s popularity stems somewhat from his conservative vibe, but I can tell you that when it comes to image, I will never be a predictable female version of that guy. No way. Don’t expect me to wear scrubs on a national TV show or dress in conservative garb just to appease the viewers. I am an IFBB Bikini Pro and very proud of it. So what if I model swimwear and fitness apparel? So what if I like to look sexy? Since when is that a crime?

My plan is to keep doing what I am doing, remain true to myself, maintain my integrity and keep moving closer to my ultimate goals.

Respond To My Text!

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I cannot figure out why people these days are prone to ignoring texts. I understand that it can be difficult to respond to voicemail messages and email messages throughout the day, but is it so difficult to respond to someone’s text? I have a tendency to be quite brief with my texts, and I am by no means the type of person who engages in small talk via text, simply because I don’t have the time or the inclination to do such a thing. However, if someone texts me with an important or time sensitive question or issue, I am courteous enough to respond as quickly as I am able to. Accordingly, if I text someone about something important, I expect a response. If I have to keep texting, my irritation increases exponentially with each follow-up text, and I think to myself, why am I expending all this energy to follow up when this person is being so damned rude?

There was one situation I dealt with recently which irritated me to no end. It pertained to a poorly functioning central A/C unit in my home during triple digit weather, creating an ugent situation. I texted the property manager regarding the situation, and waited three days. When I got no response, I sent another text and also included a note with our rent checks. Instead of getting a text response, I received a call four days later from someone else at the management company who wanted to send someone that morning to look at the A/C. I agreed to it and someone was dispatched to our place that day. If you’re doing the math here, it took 7 days to address an urgent issue. When I returned home I saw evidence that the service technician had been in our place, but there were parts lying around so I texted the manager with questions regarding the parts. I then waited another WEEK before getting a call from the associate who finally addressed my questions regarding parts which were lying around, then told me that the manager was often out of town. Excuse me? If that was an issue, he should have sent a quick text or called me to clarify his situation instead of ignoring me like that. In my estimation, that shows a glaring lack of consideration.

It seems so strange to me that people avoid texting when it is the quickest and most convenient way to communicate via communication devices. I think it is downright RUDE when a person ignores a greeting or an expression of positive vibes which are sent via text. More recently, I have been blocking people who have repeatedly shown a lack of consideration and a complete absorption in themselves. Life is far too short to deal with such insults!

Traveling Is Hard For Fitness People

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Ever since I began competing in 2009, I have become a high maintenance traveler. It’s almost impossible to avoid becoming high maintenance when things like finding a gym and locating clean food are foremost in one’s mind. I’m not saying that it’s not possible to stay on track with workouts and food while traveling, but foraging for certain “fitness” resources becomes an essential part of prepping for a trip in a fitness person’s life.

I honestly believe that it is always possible to create intense workouts in any location by performing plyometrics, calisthenics, climbing stairs, running on the beach, etc. However, I also know that those of us who love lifting weights go through iron withdrawals when a gym is not available during travels. My first question when a trip is being booked is, “Where is the closest gym, and how is it equipped?”, rather than what sights there are to check out. No hotel room routine or outdoor workout will ever feel as good to me as weightlifting.

Road trips are the easiest since a car can be loaded up with meals and water, but I am always concerned about whether there is a refrigerator in the hotel room at my destination. Though I am resourceful and can put my food on ice, food spoilage is almost inevitable after a couple of days. Packing food when traveling by plane is much trickier since certain food items either travel poorly or are not allowed by TSA. If you need to bring a lot of food and decide to check in your food bag, be prepared for the possibility of lost luggage. My food bag was lost for 24 hours on one trip when I was traveling to a national contest, all because the airline had cancelled a flight, yet had neglected to reroute my food after they booked me on a replacement flight! I also had to spend the night in a freezing cold airport terminal during that trip, so by the time I got to my final destination, I was exhausted and frustrated. When I discovered that my food had been lost, I literally began crying. Eventually my bag was found and delivered to me, but 7 pounds of chicken and beef were on the verge of spoiling by the time the bag was back in my possession.
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Traveling abroad holds even more challenges for the fitness person, since many countries don’t offer clean meal prep services. Even if a local market is located, how will food be prepped if your hotel room lacks a kitchen? I am currently facing this challenge as I prepare for a trip to Hungary. I will make sure to pack a bunch of whey protein, Quest bars and nuts to at least ensure that I meet my body’s daily protein needs. I have also looked into purchasing prepped meals and having them shipped to the hotel on the day of my arrival. Thank goodness I will be staying in a room with a kitchenette when I travel to Sydney, and can cook up a bunch of fish and chicken once I arrive there.

I know that those of you who are not involved in the fitness industry must be reading this and thinking that I am nuts, while those of you in fitness will be able to relate to what I have been saying in this article. The thing is, I don’t want my body to rebel from radically different eating habits or food choices, so I will uphold my high maintenance perspective and do everything in my power to eat clean. Most countries tend to consume whole foods and aren’t in the habit of eating copious amounts of fast foods, a fact which I am thankful for. I look forward to consuming the local produce and trying new foods while staying clean.

Customer Service?

bad-serviceI went into a store today to make an exchange for products which I had purchased, and explained that I could not locate the receipt. The proprietor was rude and abrupt with me, responding to me with such derision that I came VERY close to telling him where to stick it and storming out of the store. However, I maintained a calm demeanor and continued to listen to his rant. He agreed to give me store credit for the items which was approximately 30% of what I had originally paid for the items, which I reluctantly agreed to. What bothered me was that I am sure he is quite accustomed to bartering in his homeland, but this is not something that is commonly practiced here in the United States. If I had the time to go to another store branch and deal with a nicer person, I would have, but I had to get this errand checked off my list.

I began asking him what he had in the store, and of course his store selection was a complete joke. He kept trying to sell me things I did not need, even when I showed him a LIST of items I was low on! I finally found one essential item which they had in stock (big surprise, it was the store brand), and when I asked what the price was, I almost fell over in shock. I flat out told him I could get that item (which was a BASIC item) online for a mere fraction of what he was charging. When I said that, I could see that he became immediately suspicious about my purchases, doubting whether I had truly purchased items from the store (YES, I had). I am not a liar and I don’t appreciate being accused of lying. His expression told me enough. Once again I wanted to walk out of that store.

Apparently the proprietor I dealt with does not believe that this is true...

Apparently the proprietor I dealt with does not believe that this is true…


I then asked him if he had a specific brand name product and he immediately tried to turn me to a product from a different brand which was not comparable to what I was asking about. He ARGUED with me, telling me that what he had in the store was the very same thing. I mentioned ingredients from both products to reveal the stark difference, but he persisted with his hard-sell attitude. It was very clear that he was accustomed to dealing with customers who didn’t know the first thing about the products he carried, and that he relied on feeding them convincing yet erroneous sales pitches to get them to spend a bundle of money on items they did not need.

One thing is for sure: the only way I would EVER step into that particular store is if I had an event there. In that scenario, I would be pleasant and would probably enjoy the look of confusion and embarrassment which would wash over the proprietor’s face. That would almost be worth the loss of money from the jacked up store credit I got from returning products I purchased there!

Driving Is A Privilege…Enjoy It While You Can Do It

Many teenagers cannot wait until they learn to drive, because it is a rite of passage and a means to a certain amount of freedom and movement which they never had before. I remember being excited to drive, but that feeling dissipated very quickly when I found out how tedious it could be to navigate through Los Angeles traffic. I guess it’s a small price to pay for the flexibility I get from having a reliable car and all the necessary faculties to drive it. I have become so dependent on being able to drive wherever I need to that taking the car in for servicing is a major test of patience. It seems ridiculous that I can’t sit still for one hour while my car is serviced, but I simply can’t stand it. I also do not enjoy riding with other people to events which I may want to make an escape from earlier than my friends do. Even when I travel, I prefer to drive to the destination in my own car or rent a car while there.

I have seen elderly loved ones lose the ability to drive over the past few years, and it breaks my heart. My favorite aunt, my mother and now my father have lost the ability to drive as a result of progressive weakness, arthritis, loss of vision and cognitive decline. Both of my parents initially exhibited a stubborn refusal to accept their diminishing ability to drive, and kept talking about how they were going to resume driving soon. Sadly, they are both ambulating with great difficulty and only with the use of assistive devices. It is especially difficult to see this when I used to rely on them to drive me around when I was a child.

Even getting my parents into a vehicle is a major task, because flexing both at the knees and hips is no longer rapid or automatic. It terrifies me to think that I might ever get to that point in my later years. I don’t ever want to lose the freedom to jump in a car and go whenever I need to. I would hate having to rely on others to cart me around all the time. I hope and pray that my body remains nimble and that my distance vision remains sharp (thanks to Lasik). Driving is definitely a privilege and one which I value greatly.

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