It’s MY Image And MY Branding

I have been struggling to assemble various elements of my personal branding on my own, but this task has proven to be extremely challenging. One of the first things I worked on was a logo, but after seven months, I still have nothing to show for it. Part of the problem is that I only have ideas of what I want to convey, and I have to rely on the creative vision of a logo designer to interpret my ideas in a way that is cohesive with my brand. This project has dragged on and on, and I am now beginning to doubt whether I will have a logo before the end of the year. There are countless other things on my to-do list, such as compiling an email list, revamping my three websites, designing a newsletter template, etc. I don’t have the expertise, nor do I have the time to do all of these things on my own. So I have been sitting on these projects as well.

Another thing I was hoping to get into place was a public relations person to help me with my image and to increase my exposure. Here’s where I ran into another wall. I had a meeting recently with a very competent and talented PR person but as we continued to discuss my goals and my vision, I realized that there was a disconnect. This person went through my images online and explained why certain images fell outside the realm of certain goals I was trying to achieve. While I understood that some images were less conservative than what a typical physician would take, I also felt attacked and restrained. Part of what I love about being who I am right now is the fact that I AM atypical, that I am defying the odds, and that I am challenging stereotypes.
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One thing this person told me was that I needed to consider what a certain television show producer would think of me if he saw how I portray myself on the internet. With all due respect, I don’t live my life for others, and I will NOT conform for the sake of being invited on someone else’s TV show. I have enjoyed my personal freedoms and feel that as long as I honor the boundaries of common decency, I am NOT going to start doing photo shoots in business suits. That is simply NOT me and I would be miserable if I was FORCED to do that. I will never be the kind of person who will fit in a neat little conservative box. Try doing that to me and I will rebel.

In an era where the more outlandish and crazy someone is on television, the more popular they are, why is it that I am expected to remain on the straight and narrow path, with the reins pulled tight against my expression and my personality? I honestly don’t want to EVER sell out and become what a TV network or what middle America expects me to be. Perhaps Dr. Oz’s popularity stems somewhat from his conservative vibe, but I can tell you that when it comes to image, I will never be a predictable female version of that guy. No way. Don’t expect me to wear scrubs on a national TV show or dress in conservative garb just to appease the viewers. I am an IFBB Bikini Pro and very proud of it. So what if I model swimwear and fitness apparel? So what if I like to look sexy? Since when is that a crime?

My plan is to keep doing what I am doing, remain true to myself, maintain my integrity and keep moving closer to my ultimate goals.

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