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Most sports supplement companies and other fitness related companies aggressively promote their products through athletes who can sing the praises of their benefits. Who could be better at describing the efficacy of a product and how it enhances training or recovery than an athlete who not only already uses those types of products, but someone who has a following and who can convince new customers to purchase from the company which they represent?
Here’s where things get problematic. The pool of bodybuilding and fitness athletes is pretty massive, and the waters are teeming with athletes who are anxious to get their so-called “big break”. As a result of this, savvy marketing teams from fitness related companies often sweep up these individuals because they are enthusiastic and can propel a brand’s exposure. All the company needs to do is to offer some free product to the athlete and provide instructions on how to use social media to get the word out that these products exist. Then the athletes post images of themselves holding or using products, and add affiliate codes so that any orders which are generated through that athlete’s post are credited to the athlete. This can be a great way for an athlete to make some extra money while competing or chasing down fitness related gigs and projects.
It is important to bear in mind that such athletes really aren’t sponsored, but are instead unpaid salespeople who provide free advertising and generate sales via social media posts which direct followers to product websites. Yes, they get commissions if they have affiliate codes, but such commissions are nothing to write home about unless someone is really blowing the roof off in sales. This is in stark contrast to a true athlete sponsorship, in which an athlete is paid to represent the brand as a brand ambassador. The sponsored athlete is chosen for his or her physique, performance history and awards, facial good looks, charisma, enthusiasm, and often the size of his or her social media following. Usually a sponsored athlete signs a contract which stipulates that he or she will receive a certain amount of free product, and in most cases will also receive financial compensation which is either paid via a monthly salary or via a contest stipend. Though the athlete usually agrees to a set requirement or recommendation to provide social media posts for the company at regular intervals, the company pays the athlete for his or her trouble. Personal appearances and events are also part of the sponsored athlete agreement and clearly described in the written contract. The sponsored athlete is compensated for use of his or her likeness on advertising materials as well.
Obviously it is a far better deal to become an official sponsored athlete for a company. Otherwise, you are just providing free advertising and cheap labor in exchange for products which are sold at a significant markup from what they are manufactured at. If you post a selfie with product that somehow goes viral, the company will certainly love the boost, but I doubt you will ever see any type of compensation if you aren’t a sponsored athlete, which means you provided your likeness for free. The truth of the matter is that there are only a handful of athlete sponsorships to go around, with a massive surplus of athletes vying for those spots. The athletes who end up getting sponsorships stand out from the crowd in some way, or fit a brand’s look and philosophy so well that it makes sense to bring them on board to represent a brand. The rest of the athletes must navigate through all the companies out there to try to find an arrangement which benefits them in some way. Sometimes it is easy to sell a product, usually because the athlete enjoys using it so much that he or she doesn’t mind providing free advertising or labor.
Sometimes a supplement company will launch a contest which is based on social media posts. One company, which shall remain unnamed, launched a huge campaign this year that was patterned on this idea, and decided to award 5 of the entrants $10,000. Sure, that sounds like a good chunk of change, but if there were 8,000 entrants, then 7,995 walked away with nothing. At the end of the campaign, the company got tons of free advertising and all those hashtags they requested for “tracking” purposes also propelled their brand in a huge way. To be honest, this is a brilliant marketing tactic, but not the best move for the majority of athletes who participated. I have also seen companies launch contests in which entrants must purchase a product, then post on social media with hashtags to enter the contest. This is another form of free advertising for the company, a great way to generate sales, a brilliant means for them to boost exposure, and yet another way for athletes to be suckered into doing free advertising. I don’t see much harm in taking part in such a contest if you truly love a product and want to proclaim it, but just remember that it works wonders as an advertising tool for the company without any benefit for you.
One thing I will never advocate is purchasing products, even at a steep discount, while also representing a brand as one of its “sponsored” athletes. If you are asked to pay for a product while also providing free advertising on social media channels, run quickly in the other direction! Basically you are dealing with a company which doesn’t value you enough as an athlete to provide compensation for your advertising efforts. This isn’t the same as purchasing a product, finding out you like it, THEN posting something on social media which lets people know how much you like it. I know of several athletes who had done this, which sparked the attention of the company which manufactured the product, eventually leading to a sponsorship deal. But do not, I repeat, DO NOT PAY for products as a way to get false sponsorship for a company.
It isn’t a bad thing to work as an unpaid salesperson in the fitness industry as long as you know your place and value. Once your following builds, the smart thing to do is to leverage your visibility into getting an athlete sponsorship. The main thing is to make sure that you don’t get taken advantage of in the process.
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I have used other brands of meal bags, and I honestly love Six Pack bags the best. This company has come a long way, and now they not only have Meal Management Bags, they also have Backpacks, Duffels, Briefcases, Women’s Bags and Accessories to help you keep everything in perfect order. They are top quality, fuctional and stylish. Get one!
What a great meal bag option for the fashionable gal!
I am VERY picky about the protein bars I eat or recommend to others, so when I say that I dig Quest Bars AND B-Up Bars, that is saying a lot. Both brands are gluten free, soy free, very low in carbs, high in fiber, and offer 20 grams of protein per bar. I still remember when Quest had just started out, and had two flavors: Vanilla Almond Crunch and Peanut Butter Supreme, or as I had remembered them, the blue wrapper and the green wrapper. I loved the enthusiasm which Shannon Yorton Penna had in creating the bars and had a hunch the company would grow fast. Quest now has 16 flavors and has expanded to pasta, chips and clothing. Way to go Quest!
It was inevitable that a company would eventually throw down the gauntlet with a distinctive bar of their own. B-Up Bar is a new company with three awesome flavors and is taking off like a rocket, not only because they have great products, but also because the people in the company are friendly, professional and driven just like Shannon and the incredible team at Quest. I truly love both companies and eat both brands of bars, so I thought it would be interesting to look at the features of each brand of bar and also offer my feedback on them.
With Quest, there are TONS of flavors now (16) to satisfy all kinds of palates. They are free of sugar, gluten, and soy, and offer 20 grams of prebiotic fiber, so net carbs are very low. Quest Bars have 20 grams of protein and are sweetened either with sucralose OR stevia and erythritol. Here is the current list of flavors which are available:
Vanilla Almond Crunch
Peanut Butter Supreme
Chocolate Peanut Butter
Apple Pie
Cinnamon Roll
Chocolate Brownie
Strawberry Cheesecake
Mixed Berry
Coconut Cashew
Lemon Cream Pie
Peanut Butter & Jelly
Banana Nut Muffin
Chocolate Chip Cookie Dough
Double Chocolate Chunk
White Chocolate Raspberry
Cookies & Cream
Like Quest, B-Up Bars are free of sugar, gluten, and soy, and offer 20 grams of prebiotic fiber, so net carbs are very low. B-Up Bars also offer 20 grams of protein, but they are sweetened with stevia, xylitol and monk fruit extract, all of which are natural sweeteners. B-Up Bars currently come in three flavors, but there will be more delicious flavors added to the group very soon. Here are the flavors:
Chocolate Mint
Sugar Cookie
Cinnamon Roll
I absolutely love the flavor of the majority of Quest Bars (the only one I am not crazy about is the Mixed Berry), and I definitely have my favorites (Peanut Butter & Jelly, Banana Nut Muffin, Chocolate Chip Cookie Dough). My favorite flavors remind me so much of the food items they are named for that I am always tricked into believing that I am indulging in the actual food item. One thing I have noticed, though, is that over the span of a couple of months, these bars tend to harden up a lot, to the point where you can’t even bite into them without risk of chipping a tooth. This can be remedied by zapping the bar (WITHOUT the foil wrapper) in the microwave for a few seconds.
In contrast to the Quest Bars, B-Up Bars are chewier. I love the texture of the Sugar Cookie flavor because it seems softer and fluffier than the other two flavors. My favorite B-Up Bar flavor is Chocolate Mint because the mint flavor is pleasant but not overpowering, and the chocolate chunks break up the soft texture of the bar nicely. It seems that I digest B-Up Bars slightly better than the Quest Bars, but this isn’t enough for me to stop eating Quest Bars!
I noticed one other odd thing after spending a few weeks eating mostly B-Up Bars. When I went back to the sucralose-sweetened Quest Bars, I detected an aftertaste which I didn’t really like, so I guess my palate had adjusted to the natural sweeteners found in B-Up Bars. To be honest, I prefer the sweeteners found in B-Up Bars slightly more because they are more palatable. When I tried a stevia and erythritol sweetened Quest Bar after this discovery, I didn’t pick up any aftertaste.
In conclusion, I love both brands of bars and would recommend them both to friends, family, fans, clients and patients.
Mention the word “FREE” and people will suddenly scramble to participate, whether it requires standing in line, being part of a contest, or simply showing up at an expo or convention. Fitness and bodybuilding expos are certainly no exception. I still get a kick out of expo attendees who lose control of their impulses and ingest EVERY drink and food item which is offered to them to sample. The inevitable result is an expo hall full of supercharged, jittery, bloated fans who either quickly learn that such abandon is not the wisest thing, or foolishly repeat the behavior the following day.
Some attendees have become wise to the hazards of consuming samples and instead know how to collect samples to take home. My perspective is usually from behind a table at which I am working, where I observe the excitement and frequent frenetic energy of people who act like kids in a candy store while at expos. They will open up their bags and look at me expectantly to see what it is that I am about to give them. In that sense, it is very much like trick-or-treating. I have definitely experienced the wonder of dumping all my samples onto a hotel bed at the end of the expo day and assessing what I collected, much like a pirate with a bounty. It’s extremely enjoyable and visually interesting to look at all the packaging, and it certainly feels like a victory to amass a huge collection of free stuff.
Some people have the technique of collecting samples down to an art. On the rare occasion when I was at an expo and not actually working at a booth, I collected roller bags full of samples and full size products EACH DAY, which was a great way to learn about the different products and companies. I had to laugh when I saw my friend IFBB Men’s Physique Pro Dr. Brian Epstein’s haul from the Olympia Expo on September 19th and 20th, because he collected roughly the same amount of stuff that I used to accumulate during a large expo like Olympia, L.A. Fit Expo or the Arnold. Go Brian!
I have one caveat which is that if you have any health concerns, such as high blood pressure, neurological disorders, diabetes, etc., then you need to find out the ingredients in the samples you collect, and if any substances are unsuitable for you, avoid supplements which contain them.
If you are lactose intolerant, then you are quite accustomed to checking to see if dishes contain dairy. You might also be wary of whey and casein protein powders due to their derivation from milk. However, if you have only a mild lactose intolerance, you may not have an issue with whey and casein. Why is this?
Many individuals with a mild lactose intolerance are fine with whey protein isolate as well as with casein. Both whey and casein are separated from the lactose during processing. There are small concentrations of lactose which bypass the separation, but usually this is not enough to mount a reaction in a mildly lactose intolerant individual. Only the most sensitive individuals will have a problem with these forms of protein. Bear in mind that whey concentrate is not the same as whey isolate, and that individuals who are more lactose intolerant or who have other gut issues might not tolerate the concentrate form of whey.
You may be asking what the big deal is with whey and casein, and whether they are better than other forms of protein. Why take a chance of mounting a reaction in the belly when there are other forms of protein?
Whey is a complete protein, meaning that it provides all the amino acids the body requires. It is also relatively cheap. Casein protein is also a complete protein, and is digested very slowly, making it a great option for bedtime.
While soy is also a complete protein, it undergoes considerable processing, and it contains phytoestrogens which are estrogen mimics. I am definitely not a fan of soy protein and will not advocate its use. Rice, hemp and pea proteins are good alternatives for the vegan or vegetarian crowd, but since they are not complete proteins, they must be combined to fill out the amino acid profile. Rice protein is very easily digested, while pea protein has glutamic acid, which helps convert carbs into energy instead of being stored as fat. Hemp protein is rich in omega-6 fatty acids and has a high fiber content.
As long as you mix plant based proteins to get a complete profile, you will not be at a disadvantage if you cannot tolerate whey or casein. However, when it comes to cost, nutrition profile, and convenience, whey will always win the prize for being the king of protein powders.
From the makers of Cellucor comes Royal Sport Ltd., a sports supplement line which is sold exclusively through GNC. Royal Sport Ltd. has a number of products in their lineup, but the newest product is the Ultra Clean 100 Whey Protein. Ultra Clean 100 is gluten free, and contains NO Yeast, NO Wheat, NO Preservatives, NO Added Sugars, NO Hydrogenated Oil, and NO Artificial Colors, Dyes, or Fillers. One scoop of this clean whey protein delivers 20 grams of protein and 100 calories per scoop. This protein mixes so beautifully well that I have NEVER had an issue with shaking it up in a mixer cup. You will never need to use a blender with this protein!
I have tried all of the flavors and truly love them all. They are:
Chocolate Cupcake – This is a very rich chocolate, and I absolutely love it. All you chocolate fiends out there will be very happy with this flavor!
Cinnamon Bun – I love the subtle hint of cinnamon which comes forth in this flavor. It’s not over the top, but you will definitely be able to taste the cinnamon as you drink this.
Vanilla Cream – This is a great vanilla, very creamy with excellent and true vanilla flavor.
Ice Cream Sandwich – This is my favorite flavor in the lineup. It reminds me exactly of the slow churned, super creamy, almost frothy consistency of the ice cream which is found in a really good, old-fashioned style ice cream sandwich. The mouth feel on this one is outstanding and definitely tricks your palate into believing that this is a decadent, fat laden ice cream shake.
I encourage you to try this fantastic protein!
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