Tag IFBB

Please Check Out My Completely Revamped Website!

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I am proud and excited to announce that my main website, Staceynaito.com, has been completely revamped, and is live and fully functional! Thanks to Rob Bautista from WebTechno, three of my websites were consolidated into a fantastic main site.

On Staceynaito.com you can:

* Purchase Nutrition and Fitness Plans
* Purchase Contest Prep Packages and Services for competitive bodybuilding events
* Purchase various Fitness Products via direct links to affiliates
* Purchase Hormonal Balance Assessments
* Purchase Autographed 8×10 Images
* Look through the Photo Gallery
* Read more About Me
* Read my Blog

Staceynaito.com

Are You A Sponsored Athlete Or An Unpaid Salesperson?

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Original post can be found here:

http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/11790-are-you-a-sponsored-athlete-or-an-unpaid-salesperson.html

Are you an athlete
Most sports supplement companies and other fitness related companies aggressively promote their products through athletes who can sing the praises of their benefits. Who could be better at describing the efficacy of a product and how it enhances training or recovery than an athlete who not only already uses those types of products, but someone who has a following and who can convince new customers to purchase from the company which they represent?

Here’s where things get problematic. The pool of bodybuilding and fitness athletes is pretty massive, and the waters are teeming with athletes who are anxious to get their so-called “big break”. As a result of this, savvy marketing teams from fitness related companies often sweep up these individuals because they are enthusiastic and can propel a brand’s exposure. All the company needs to do is to offer some free product to the athlete and provide instructions on how to use social media to get the word out that these products exist. Then the athletes post images of themselves holding or using products, and add affiliate codes so that any orders which are generated through that athlete’s post are credited to the athlete. This can be a great way for an athlete to make some extra money while competing or chasing down fitness related gigs and projects.

It is important to bear in mind that such athletes really aren’t sponsored, but are instead unpaid salespeople who provide free advertising and generate sales via social media posts which direct followers to product websites. Yes, they get commissions if they have affiliate codes, but such commissions are nothing to write home about unless someone is really blowing the roof off in sales. This is in stark contrast to a true athlete sponsorship, in which an athlete is paid to represent the brand as a brand ambassador. The sponsored athlete is chosen for his or her physique, performance history and awards, facial good looks, charisma, enthusiasm, and often the size of his or her social media following. Usually a sponsored athlete signs a contract which stipulates that he or she will receive a certain amount of free product, and in most cases will also receive financial compensation which is either paid via a monthly salary or via a contest stipend. Though the athlete usually agrees to a set requirement or recommendation to provide social media posts for the company at regular intervals, the company pays the athlete for his or her trouble. Personal appearances and events are also part of the sponsored athlete agreement and clearly described in the written contract. The sponsored athlete is compensated for use of his or her likeness on advertising materials as well.

Obviously it is a far better deal to become an official sponsored athlete for a company. Otherwise, you are just providing free advertising and cheap labor in exchange for products which are sold at a significant markup from what they are manufactured at. If you post a selfie with product that somehow goes viral, the company will certainly love the boost, but I doubt you will ever see any type of compensation if you aren’t a sponsored athlete, which means you provided your likeness for free. The truth of the matter is that there are only a handful of athlete sponsorships to go around, with a massive surplus of athletes vying for those spots. The athletes who end up getting sponsorships stand out from the crowd in some way, or fit a brand’s look and philosophy so well that it makes sense to bring them on board to represent a brand. The rest of the athletes must navigate through all the companies out there to try to find an arrangement which benefits them in some way. Sometimes it is easy to sell a product, usually because the athlete enjoys using it so much that he or she doesn’t mind providing free advertising or labor.

Sometimes a supplement company will launch a contest which is based on social media posts. One company, which shall remain unnamed, launched a huge campaign this year that was patterned on this idea, and decided to award 5 of the entrants $10,000. Sure, that sounds like a good chunk of change, but if there were 8,000 entrants, then 7,995 walked away with nothing. At the end of the campaign, the company got tons of free advertising and all those hashtags they requested for “tracking” purposes also propelled their brand in a huge way. To be honest, this is a brilliant marketing tactic, but not the best move for the majority of athletes who participated. I have also seen companies launch contests in which entrants must purchase a product, then post on social media with hashtags to enter the contest. This is another form of free advertising for the company, a great way to generate sales, a brilliant means for them to boost exposure, and yet another way for athletes to be suckered into doing free advertising. I don’t see much harm in taking part in such a contest if you truly love a product and want to proclaim it, but just remember that it works wonders as an advertising tool for the company without any benefit for you.

One thing I will never advocate is purchasing products, even at a steep discount, while also representing a brand as one of its “sponsored” athletes. If you are asked to pay for a product while also providing free advertising on social media channels, run quickly in the other direction! Basically you are dealing with a company which doesn’t value you enough as an athlete to provide compensation for your advertising efforts. This isn’t the same as purchasing a product, finding out you like it, THEN posting something on social media which lets people know how much you like it. I know of several athletes who had done this, which sparked the attention of the company which manufactured the product, eventually leading to a sponsorship deal. But do not, I repeat, DO NOT PAY for products as a way to get false sponsorship for a company.

It isn’t a bad thing to work as an unpaid salesperson in the fitness industry as long as you know your place and value. Once your following builds, the smart thing to do is to leverage your visibility into getting an athlete sponsorship. The main thing is to make sure that you don’t get taken advantage of in the process.

Why Zinc Is So Important

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zinc-image

Here is an article which I wrote a few years ago and which still applies to general health:

Zinc is a vital mineral which is found in every tissue in the body due to its involvement in cell division. In the world of fitness and bodybuilding, zinc has a number of roles, including maintenance of normal hormonal levels, proper endocrine function, body composition, energy levels, optimal physical performance and protein synthesis. Thus it is crucial to maintain normal levels of zinc in the body when training or prepping for a competition.

Zinc is highly concentrated in meat, dairy and some seafood. This is why vegetarians most commonly suffer from zinc deficiency. So how can you tell if you suffer from a zinc deficiency? Common symptoms include an altered sense of taste which leads to cravings for sweets and salty foods. Other symptoms of zinc deficiency include low energy, infertility, low libido, memory problems, poor immunity and diarrhea.

A relatively easy way to test yourself to see if you are deficient in zinc is to do a taste test. Take 1 to 2 teaspoons of zinc sulfate (you can get this at health food stores) and add to a cup of water. If it tastes just like water, you are very zinc deficient. If you experience a slightly metallic taste, you are moderately zinc deficient. If it is strongly metallic and unpleasant, you most likely have normal zinc levels. Please bear in mind that this test is never as accurate as a blood test, but at least it will give you an idea of what your levels are.

For those of you who want to know the specific health benefits of zinc, here is a list of benefits.

Enhances Strength and Athletic Performance:

Zinc plays a major role in anabolic hormone production which makes it a key player in optimizing athletic performance and strength. When zinc levels in the body are normal, more growth hormone and insulin-like growth factor-1 is released, which result in enhanced muscle growth and performance. Researchers have also noted that zinc enhances the conversion rate of androstenedione to testosterone, which improve strength gains during the recovery phase.

Enhances Reproductive Health and Fertility in Both Men and Women:

The cells of the male prostate require an extremely high concentration of zinc for proper function. To give you an idea of how much zinc is necessary in the prostate, male prostate tissue requires ten times more zinc than other cells in the body for normal function. There is a correlation between low zinc levels in men and increased risk of developing prostate cancer and infertility. There is also evidence to support the link between low zinc levels and low libido. Another implication with low zinc levels is its importance in maintaining optimal testosterone levels. Men with low zinc also tend to have low testosterone, which puts them at greater risk of andropausal symptoms.

In women, proper levels of zinc are essential for egg maturation and ovulation. Zinc also optimizes utilization of estrogen and progesterone and regulates their levels. During pregnancy, zinc plays a vital role in ensuring proper cell division in the growing fetus and helps to prevent premature delivery.

Essential For Taste, Smell and Appetite:

Zinc activates areas in the brain that process information from taste buds in the mouth and olfactory cells in the nasal passages. In addition, levels of zinc in the plasma influence taste preference and appetite. Many programs which treat anorexics use zinc to revive taste and appetite.

Makes Skin, Hair and Nails Healthy:

Zinc accelerates skin cell renewal which is why it is commonly used in diaper rash creams, acne treatments and creams which are used to treat dermatitis. It has strong anti-inflammatory properties and has a soothing effect on rashes, burns and blisters. Some shampoos contain zinc to help prevent dandruff. What you may not know is that zinc is important for healthy hair and that low zinc levels can cause hair loss, dull and thin hair, and loss of pigmentation.

Essential For Vision:

Zinc is found in high concentrations in the retina, but this level declines with advancing age, precipitating age-related macular degeneration which is characterized by a partial or complete loss of vision. Zinc also has a protective effect against the development of cataracts and night blindness.

Supports Cardiovascular Health:

Zinc is vital to normal cardiovascular function. When levels of zinc are low, the endothelial layer in blood vessels becomes inflamed and accumulates cholesterol deposits, both of which increase one’s risk of heart disease. Low levels of zinc can amplify the negative cardiovascular effects of diets which are high in fat and cholesterol, whereas adequate levels of zinc will inhibit the progression of heart disease.

Increases Insulin Sensitivity:

The presence of zinc is essential for normal function of most hormones, including insulin. Zinc binds to insulin and aids in storage in the pancreas as well as release of insulin in the presence of serum glucose. In addition, zinc is found in the enzymes which enable insulin to bind to cells so that glucose can be utilized for fuel, a process better known as insulin sensitivity. Why is this important? If zinc levels are low, enzyme levels drop, insulin sercretion drops and glucose remains in the bloodstream, a process which can lead to diabetes if it is chronic.

Improves Mood:

Dopamine, a chemical in the brain which boosts mood and energy, is partially regulated by zinc, so zinc once again plays an important role in the body. There is also evidence to support the theory that the presence of zinc boosts serotonin levels in the brain.

Supports Immune Function:

Zinc supports T cell function and is thus strongly tied with combating inflammation. T cells are responsible for mounting an immune response to invaders such as bacteria or viruses.

Has Potent Antioxidant Effect:

Zinc can remove toxins from the body and prevent accumulation of harmful compounds in tissues. This mechanism has a protective effect against the development of cancers, especially in the prostate, ovaries, pancreas, breast and colon. In addition, zinc prevents the buildup of heavy metals in the brain such as aluminum, which has been closely linked with Alzheimer’s disease.

If you suspect that you are deficient in zinc, you can supplement daily with 20 to 30 milligrams.

(Original post can be found here: http://www.rxmuscle.com/blogs/the-lab-supplement-school/7294-why-zinc-is-so-important.html?hitcount=0)

Come See Me At The SWAT Fuel Booth At The L.A. Fit Expo This Weekend!

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SWAT Fuel

It is always an honor to represent SWAT Fuel! Come visit me at their booth this weekend at the Los Angeles Fit Expo. I’ll be there all day Saturday and Sunday, handing out samples of 9mm Plus P which is a fantastic thermogenic/energy formula/pre-workout formula. We will also have full size products for sale.

For any of you who are interested in signed 8×10’s, I will have those on hand as well. To see the selection I have available, please check out this link: http://www.cutcurves.com/stuff-to-buy.html

See you this weekend!

How To Avoid Competition Suit Mishaps

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team-u-2103-front-copy

If you are a female competitor in the NPC, IFBB, WBFF or other bodybuilding organization, you have probably had a suit mishap at some point. Whether it’s a light colored suit which becomes muddied and stained by competition spray tan, a connector which snaps (hopefully not while you were onstage!), a suit which doesn’t adequately cover your goodie parts and caused a wardrobe malfunction, or a suit which simply doesn’t fit correctly to your body, suit issues can be quite distressing.

I know competition suits are not cheap, and I also know the frustration which comes from having issues with suits. I have personally experienced a snapped connector (it occurred backstage about 45 minutes before I hit the national stage), and a suit which was too big. For this reason, I developed certain habits which served as insurance that I would not run into any unresolvable problems on show day.

Darker, yet vibrant colors are a good way to ensure that you won’t have to deal with excessive suit staining. White suits are notorious for picking up spray tan and are next to impossible to remove. Wardrobe malfunctions can be remedied by packing an emergency kit which includes safety pins, needle and thread so you can perform last-minute fixes. Another thing which I HIGHLY recommend is to ALWAYS pack a backup suit. When my suit connector broke, I simply wore my backup suit onstage.

The fit of a suit can make all the difference between placing well and being dumped into the bottom of the bin during judging. A well-fitting suit will adequately cover your curves without throwing off your natural lines, and will accentuate your strong features while camouflaging any weak points on your body. Make sure to set aside enough time when purchasing a suit or having one custom made to allow for alterations so that you can look your best on contest day.

jeb_8326-1

Don’t Bust Your Diet This Holiday Season!

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thanksgiving-turkey-dinner

Here is a repost of an article I wrote last November. It’s that time of the year again for holiday foods, so beware!

It seems that I will continue to uphold my yearly tradition of making my incredible (and incredibly UNclean) fudge for the holidays, as well as my signature turkey stuffing. Since the holidays come only once a year, it seems reasonable to indulge a bit, right? Well, if you’re a fitness fanatic and you have competitions coming up like several of my friends do, you can’t exactly throw caution to the wind and consume whatever you want. However, you CAN still indulge in small amounts of rich foods which are not considered clean as long as your other foods are healthy and clean. This means that your abs don’t have to hibernate during the holidays!

There are a few tricks to minimize the amount of bad foods which you may be tempted to devour.  You can consume a small amount of lean protein right before you have a carb cheat.  This will slow down digestion so that the carbs aren’t stored as readily.  Another trick is to drink at least eight ounces of water before you indulge in a decadent treat.  This will help to fill you up so you consume less food afterward.  When you are aware that you will be at a function in which tempting foods will be around, make sure your meals beforehand are kept clean and that you you eat every 2-1/2 to 3 hours to ensure that you won’t be ravenous come party time.

A newer tactic which can often work wonders for some people is to practice an intermittent fast the day before in which you consume a small number of calories, say 400-500, then go to town on turkey day, consuming your maintenance calories then. This seems to work better if you ramp up the week before with a series of intermittent fasts in which you consume your food (maintenance calories +10-20% on training days, then drop to -20% of maintenance on rest days) within a 4 to 8 hour window, then fasting the rest of the time. If you do this, crank up your protein intake so that it is at least 1 gram per pound of body weight. I personally love this diet approach and my body responds well to it, plus I can enjoy all the goodies on Thanksgiving without remorse.
turkey leg
There are food choices which are cleaner than others during the holidays. Though common holiday foods are rather calorie dense, here are a few food items which are lower in calories and fat:

  • Roast turkey breast
  • Green beans without butter
  • Mashed potatoes made with whipped butter and Greek yogurt instead of milk and regular butter
  • Pumpkin Pie

I know some of you are assuming that my cats join in with holiday feasts, but I always put them in my bedroom and lock the door. There are several reasons why I keep my felines away from the holiday table:

1. People food can often be hazardous for animals
2. My cats will run underfoot and probably trip people
3. My cats will suddenly forget the rule about not jumping onto tables and will create an unsanitary environment for guests
4. My cats will turn into pesky little beggars
Holiday-treats

Some of you may also be wondering what I am planning on cooking and eating, so here is my Thanksgiving menu:

  •  16-18 pound turkey
  • my secret stuffing recipe which has lots of goodies in it, but is relatively low in fat and calories compared to other exotic stuffing recipes
  • mashed potatoes made with light butter and sour cream
  • green bean casserole
  • my homemade fudge
  • whole cranberry sauce
  • turkey gravy
  • wine
  • store-bought pumpkin pie

Obviously there are some items on my menu that fall outside of my “clean food guidelines”, but since the holidays only come once a year, I have no qualms about it.   This is the time during which we should count our blessings and spend quality time with the people we love without getting anxious about what we are eating.  However, this does not mean you have free license to go nuts on bad foods for the next month!  If you end up indulging in other foods, don’t beat yourself up.  Instead, enjoy the feast and resume healthy eating the next day. 

Happy holidays!