Tag health

Why Influencer Marketing Is Key In The Fitness Industry

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Influencer marketing has become an integral part of our modern culture, and is increasing in popularity as a way for businesses to capture new customers to purchase their products and services. Since the fitness industry is particularly visually centered, and also because it tends to sit on the cutting edge of brand marketing, many of my fitness friends and I have been able to forge long-standing relationships with brands as we bring awareness to their products, while also solidifying our relationships with our followers. It’s a wonderful symbiosis in which everyone wins – the brand has powerful advertising via social media portals, the influencer is able to garner the loyalty of fans by promoting respected items, and the followers are introduced to new and exciting products, usually with an associated discount as a thank you from the influencer and the company which is selling the product.

One critical component to success with influencer marketing, regardless of whether you are a company or an individual influencer, is to be willing and able to adjust to the changes which tend to occur across social media platforms. For example, Instagram and Facebook fairly recently implemented certain regulations on how a post should be tagged, and such regulations are always subject to change. It is vital to stay abreast of guideline changes as they come down the pike.

Another important aspect of influencer marketing is that influencers should be genuinely passionate about the brands they represent. A prime reason why social media marketing is so popular is that followers believe in the influencers they follow, and they want sound, honest advice on what merchandise or services they can purchase which will enable them to reach their fitness goals. Followers want to know what products an influencer has used to obtain his or her enviable physique, what fitness apparel is the most comfortable, functional and flattering, etc. The more honest an influencer is, the more the audience appreciates any recommendations made by that person.

Dr. Stacey Naito

In a similar vein, companies which turn to social media influencers to promote their products or services meet with the best success when they like the influencer’s overall vibe and messages, as well as the target audience which the influencer has built via social media. Fitness influencers of varying ages can also help to expand brand awareness for a company, as can influencers who have a unique perspective (moms, senior citizens, people with diabetes, etc.).

There are many athletes and fitness professionals who essentially fell into the world of brand influencership, partially because they were well-respected by their fitness peers, but mostly because they behaved with integrity and were transparent with their fans and followers about their experiences and struggles with training, diet, and performance. It makes a huge difference when an athlete speaks from the heart, and such candor helps to build up the brands he or she represents. From a personal perspective, I have never endorsed or promoted a brand or product which I did not wholeheartedly believe in, and I know my followers can tell that I am forthright and honest when I post YouTube reviews, blogposts, etc.

We certainly live in a very different age now, one in which people expect different options for their exercise regimens and meal plans. For example, fitness apps are incredibly popular, especially since most of them have tracking software built in so that a user can enter in goals and track progress. Other people specifically want at-home workouts because they either don’t want to join a gym, or don’t feel comfortable working out in a public environment. That’s where some popular fitness influencers can guide followers to workouts they can perform while they are in the comfort of their own homes.

If you are the owner of a fitness-minded company, and you haven’t explored the world of brand influencer marketing, doing so could take your brand to the next level. For aspiring fitness brand influencers, make sure the brands you post on your profile are congruent with what your followers want to see. As long as you are consistent and honest with your marketing, chances are your brand and your following will steadily grow.

Healthy Living Tips for Seniors on a Fixed Income

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Please check out this fantastic article, written by Karen Weeks, which is full of tips on how to live healthy and strong as a senior on a fixed income!

by Karen Weeks – Elderwellness.net
karen@elderwellness.net


Image by Xevi Casanovas via Unsplash

As you get older, it’s more important than ever to make your health a priority. Unfortunately for seniors living on fixed incomes, a healthy lifestyle can seem financially impossible. Nutritious ingredients, fitness classes, and other healthy living resources don’t come cheap. When money is limited, it’s hard to find room in your budget.

Forgoing healthy habits may save money in the short-term, but it costs seniors in the long-run. A healthy lifestyle is one of the best ways to prevent chronic illness, and if you don’t take care of yourself, you’re more likely to develop health problems that are costly to manage.

That’s why it’s so important to adopt healthy habits now, no matter your budget. If you’re a senior living on a fixed income, these tips will help you stay healthy without spending a lot.

Eating Well

Learn how to grocery shop on a budget
If you look at the price of packaged organic goods, healthy foods can seem out of reach. Instead of worrying about organics, focus on eating a diet high in vegetables of any (and every!) type. If fresh vegetables are too expensive, frozen vegetables are just as nutritious without the sodium content of canned goods. Dried beans, whole grains, frozen fruit, canned fish, and eggs are more cheap and healthy foods. Avoid frozen meals. While they seem like a good value, most frozen dinners are high in sodium and saturated fat.

Make use of food assistance programs
If you find yourself skipping meals or eating poorly to save money, look into food assistance programs like the Supplemental Nutrition Assistance Program, the Senior Farmers Market Nutrition Program, and Meals on Wheels. Meals on Wheels is an especially helpful resource if you live alone and have trouble leaving your home.

Staying Active

Get cleared for exercise
It’s safe for most older adults to exercise, but it’s still wise to talk to your doctor. Your annual wellness visit is a good time to ask if you should take precautions before starting an exercise program. Keep in mind, however, that Medicare’s annual wellness visit doesn’t include a full physical. You may owe a copay if your doctor recommends bloodwork or other tests to clear you for exercise.

Exercise at home
There’s a lot of exercise seniors can do in the comfort of their homes. Basic strength and balance exercises, important for senior fall prevention, require minimal space and no special equipment. Use these 14 exercises from Philips Lifeline to get started.

Join a senior center
Do you prefer the camaraderie of group exercise? Senior centers offer tons of activities for older adults, including exercise classes like tai chi, yoga, and Zumba. Not only that, but all of a senior center’s services are available free or low-cost. No matter where you live, there’s likely a senior center in your neighborhood.

Getting Help at Home

Apply for the Assisted Living Waiver Program
If you need caregiving but don’t want to move into a nursing facility, consider assisted living. Under the Assisted Living Waiver Program, California seniors receiving Medi-Cal benefits can receive a reduced rate for assisted living. With facilities in California having a median cost of $54,000 annually, that’s a valuable benefit. However, not all facilities participate, so it’s important that seniors understand how to research assisted living facilities. Online search tools are a good place to start looking for a facility that meets your needs, but once you find one you like, you’ll need to check if it participates in the waiver program.

Get a roommate
Unfortunately, not every senior who needs help affording care qualifies for a waiver. If you could use help at home but don’t need nursing home-level care, consider a roommate. A roommate can be a housemate who splits the bills or someone who provides housekeeping and companionship in exchange for reduced rent.

Living on a fixed income forces you to get creative with your money, but it shouldn’t stop you from living well. If you’re having trouble affording the things you need to stay healthy, reach out to your Department of Aging and Adult Services to learn what resources are available to you.

Doctor, Heal Thyself

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One thing I never thought about before I went to medical school was how much I would be exposed to various illnesses as a physician. I guess you could say it’s an occupational hazard, but it can be downright frightening when you are exposed to some of the most virulent microbes which circulate in communities and in hospital environments. You’re bound to catch something at intervals.

Most people think of hospitals as disease-riddled, and they’re pretty much correct. But there are other places which have the potential to make you too weak to whip a gnat.

One of the worst environments is the pediatric setting, in which walking Petri dishes, also known as children, traipse into the clinic and somehow fling their nasty germs onto you. Before you know it, you are struck with a horrific infection that require an army of medications before you begin to feel human again. I remember spending the majority of my time in every single pediatrics rotation I completed, whether it was as a student, intern, or resident, so ill that I spent my days feeling like I had been hit by a truck, with a pressure cooker for a noggin, fuzzy-brained and miserable from whatever pathogen those little brats had brought to me.

Another microbe-filled gathering place is urgent care, a setting in which I have worked regularly over the past couple of years. Last year, when I was working more shifts than ever, I contracted three upper respiratory infections which progressed to bronchitis, and developed acute gastroenteritis (stomach flu) twice. Thank goodness I always get a flu shot every fall, otherwise I am sure I would have been hit with influenza as well. I see patients who are so sick that they can barely stay awake during their exams, people who have no business being out in public.

I recently saw a young female patient with a 103 degree fever who looked very ill, so I tested her for strep throat and influenza A&B. The nurse on staff asked if I wanted both, to which I replied, “Absolutely. I wouldn’t be surprised if both tests lit up like Christmas trees.” And they did. She actually had both influenza A and streptococcal pharyngitis. Poor girl.

It’s my duty as a physician to care for others, and I take it very seriously. But I will admit that my attitude towards my own illnesses is similar to the attitude of the Black Knight. My attitude is that it’s “only a flesh wound”, or “just a scratch” when I am ill or injured, so when I finally break down and admit that I am ill or injured, I am definitely in a bad place physically.

I suspect this attitude is similar to that of other physicians. So keep that in mind when you see that your provider is under the weather. We are only human as well.

The Bush Is Back In Style, Ladies…

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If you’ve spent many years battling the crop of hair which continues to grow in your nether regions, I have some good news for you. The bush is officially back in style, so much so that celebrities like Gwyneth Paltrow are rocking their pubes like it’s 1971. Now you can be free of stubble, razor nicks, the pain of having a wax infused muslin strip ripped away from your groin, and the piercing pain of laser pulses deranging your hair follicles.

Of course, if you have had any treatments to impede hair growth (laser, IPL, or waxing), it may be challenging to get the lawn to grow in fully. A hair transplant clinic in London has actually answered that lament by offering pubic hair restoration for women who have had it removed by laser. Apparently this service is increasing in popularity too.

This also may be good news for men who prefer a lush, full pubic bush framing the garden in which they enjoy frolicking. I wonder if this somehow follows on the heels of the lumber-sexual beard trend which some men chose to adopt in recent years? In true hippie, or as the trendy term goes, bohemian, style, I guess we are all reverting to a freer time. It’s time to back away from laser hair treatments, waxing, plucking, and shaving, in favor of a return to what Mother Nature intended us to sport under our skivvies.

Moreover, there are numerous benefits to allowing pubic hair to return to its original, uncropped and untortured state, which are listed in this article:

https://www.bolde.com/full-bush-trendy-relieved/

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Copyright : Olena Kachmar

Have patience while you let your magic carpet grow in. And once your muff mop returns to its unrestricted state, you can even improve it with products like Fur Oil, which is specially designed to condition its thicker texture. A UK-based company named Two L(i)ps sells a charcoal infused vulva mask which apparently “detoxifies” your vajajay, and works just as well if your kitty is as bald as a baby bird or if it rocks a shaggy mane. I simply must share some of the musings of Imogen Edwards-Jones who wrote a hilarious article for Get The Gloss in which she reviews this bizarre product:

“…I am not a woman who gives her wazoo much thought. I do rudimentary minge management. I wax and clip and occasionally when I’ve been a little too busy, I’ve posted the straggling escapees back under my bikini while relaxing by the pool. But basically my vagina and I, we get by.”

Here are her initial impressions of the mask:
“…Initially, it made me desperate for the loo. It was like wearing a cold, wet, swimming costume, unpleasant enough to trigger a virulent episode of cystitis. Then after about five minutes, it warmed up. Somehow that was worse. Perhaps I had peed myself unawares?”

The company recommends that you apply a mask every day for 5 consecutive days, which comes to a whopping $120. Now, I honor and appreciate my goodie parts, but I certainly am not about to fork out over 100 clams (pun intended) to see how this product might yield a brighter, toxin free cootch.

Whichever you direction you ladies decide to go in, shaved clean, cropped, or a mop, rock it the way you know best!

Seasonal Probiotics Make Sense

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I recently had the good fortune to try the innovative seasonal probiotics which Jetson sells. Seasonal probiotics? You bet. With a seasonal rotation, Jetson ensures that your gut is exposed to as many strains of probiotics as possible, which means the strains are fresh, delivered monthly to your door, and offer the best guarantee for optimal gut health. In comparison, most probiotics brands on the market only offer the same small handful every month, while Jetson delivers over 20 strains in a rotating pattern with their subscription program. Such diversity of good bacteria makes a tremendous difference in how well your gut can carry out essential functions.

Another great reason to subscribe to Jetson seasonal probiotics is that they are made in fresh batches and delivered to you every month, as opposed to sitting in a bottle on a shelf for many months, degrading from moisture and heat. In addition, Jetson uses a protective gel material in their capsules to prevent them from being broken down by highly acidic environment of the stomach. This means that the probiotic capsule reaches the small intestine unscathed, and can exert its beneficial effects.

Interestingly enough, right before I started taking Jetson Probiotics, I was having issues with abdominal bloating which I just couldn’t shake. About 3 days after I began taking Jetson probiotics, I noticed that my bloating decreased noticeably, which I definitely appreciated, especially since I was concerned about an upcoming photo shoot! I’m looking forward to subscribing to Jetson to see how my body responds to the expanded variety of probiotic strains. This is an especially good time to start thinking about improving gut health, since we all have to deal with holiday stress as well as holiday foods which we don’t usually consume during other times of the year.

Jetson offers more strains of probiotics on a seasonal schedule for optimal gut function.

Check out Jetson seasonal probiotics here:

https://wearejetson.com/

Great Article In Men’s Health On Weights and Longevity

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Copyright : Michal Bednarek

Click on the link here to access the article from Men’s Health Magazine:

https://www.menshealth.com/fitness/a19517546/lifting-weights-helps-you-live-longer/?fbclid=IwAR1Da9QtT4YbIqFv6YhwGniCGry46Mvaczy9Zo7ObSTedXkw1gPsl0QGpoU

A recent study from Penn State College of Medicine revealed that strength training reduced the risk of death in subjects aged 65 and older. The study surveyed people 65 and older about their exercise habits and then followed them for a 15 year period. Of the less than 10 percent of subjects who lifted weights, they were 46 percent less likely to die during the course of the study than other subjects.

Strength training combats the age-related muscle loss which occurs over time, improves bone density, and is also correlated with improved mood, memory and concentration. Even individuals who have never weight trained in the past can easily incorporate resistance training into their regular routine and reap the multiple benefits which it confers.

A Great TED Talk On Clutter

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“Clutter is postponed decisions.” – Barbara Hemphill

I absolutely love this brilliant quote by Barbara Hemphill which Kerry Thomas mentions in this TED Talk video, because it is completely true. No matter what type of clutter plagues you, it may be impeding you in a profound way from living a free and peaceful life.

I hate physical clutter and fight it all the time by conducting purges throughout the year. But physical clutter is only one type of clutter, and Ms. Thomas breaks down the different types into the following:

Physical
Mental
Emotional
Digital
Spiritual

Although I feel that I have a good handle on physical clutter in my environment, the other categories are more challenging. I control digital clutter by going through my email inboxes on a daily basis, consolidating images and deleting old text messages on my phone. I also think I have a decent handle on spiritual clutter because I meditate daily, take meditation and yoga courses, and also practice breathwork. I try to forgive those who upset me, and I also make sure to avoid toxic people.

The areas where I get hung up (and I suspect many others do) is with mental and emotional clutter. Ms. Thomas states that mental clutter consists of fears one might have, and it also could stem from the judgmental words of others, while emotional clutter consists of negative thoughts and behaviors. The thing is, I have fears which keep my mind racing, and I also fall into the trap of negative thinking from time to time, especially when I am in the middle of a crisis. So by no means am I completely free of clutter. However, I constantly strive to clear up anything which is depressing me or slowing me down.

It’s incredibly liberating to get rid of items which are damaged, unused, or worn, and it’s also wonderful to let go of all the mental blockades to happiness and freedom. One thing I always try to remind myself is that worrying about things will never bring about a solution. The only thing worry ends up doing is eroding one’s demeanor and sparking anxiety.

I suggest that you think about the different areas in which clutter might be adversely affecting your life, and adopt behaviors which counteract such clutter.

Drink Your Water!

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Drink Water. Close Up Man Pouring Water Into Glass. Hydration

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What’s the big deal with drinking water every day anyway?

Well, it turns out that there are a myriad of health benefits which come from drinking water. After all, we are made up largely of water, which exists in our tissues, blood, bone, and organs. In addition, we lose fluid constantly through processes such as breathing, urination, defecation, and skin evaporation. You may not realize it, but proper hydration maintains blood pressure, flushes wastes from the cells in the body, regulates body temperature, and maintains humidity in the airways for optimal oxygenation.

When fluid intake is adequate, the natural process of digestion keeps humming along, and waste products which form are softened by the water content. One sure way to impede the natural process of digestion is to deprive your body of water, which will result in slow transit and constipation. Low water intake can also create an environment in which kidney stones are prone to form.

As if that wasn’t enough, adequate water intake actually enhances physical performance and lubricates the joints. If you have ever struggled through a workout when you haven’t been drinking enough fluids, you know how agonizing it can be to try to power through a routine when you are dry as a bone. And since water is so plentiful in the tissues of the brain, dehydration has a major negative effect on energy levels and concentration. If you’ve ever gotten a headache from dehydration, you know that it can be next to impossible to focus when your head is pounding.

The simple solution? Drink some water!

Lastly, water forms a protective barrier in the skin to plump it up and minimize the appearance of wrinkles. Proper hydration is a simple anti-aging secret which you can easily adopt.

So tell me again why you don’t like to drink water?

Perhaps you are one of those people who never drinks water. If you simply can’t deal with the “taste” of water, then try infusing water with fresh fruits such as lemon, lime, oranges, blueberries, cucumber, strawberries, kiwi, or watermelon. Another option for flavoring your water in a healthy way is to make herbal tea and drink it either hot or cold. You can also turn to foods which have a high water content, which will hydrate you, while also fill you up faster and aid in weight loss if that’s your goal. Most fruits and vegetables are high in water content, but you can also incorporate yogurt, soups or bone broth into your regimen to increase water intake.

Here are my top three guidelines to encourage you to drink more water:

1. Carry an attractive stainless steel or BPA-free plastic container with you everywhere you go. I generally suggest a 1 liter size (which is about 34 ounces), and I also recommend a container which has a sip spout for easy drinking, as well as a handle at the top for easy portability. Ideally, you will consume a full container of water in a day, preferably two. I honestly always have a drinking container with me which I take everywhere. It never leaves my side.

2. Drink a beverage every time you eat something. This way, you will get into the habit of consuming fluids with every food item, which will help wash down the food and will get you to your hydration goals more easily.

3. Eat more fruits and vegetables. Remember that fruits and vegetables have a high water content, and contribute to total water intake.

Eat Fat To Lose Fat

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Copyright : Vadim Guzhva

What’s all this talk about how consuming certain fats can make your body shed fat? Well, it turns out that it’s all true. So for those of you who shun all types of fat in an effort to lose weight, you may be doing yourself a disservice. That doesn’t mean you should go hog-wild and gobble fat bombs, but if you keep a moderate amount of healthy fats in your meal plan, you’ll have a greater chance of reaching your weight loss goals.

Keep in mind that dietary fat supplies fatty acids which transport certain vitamins across cell membranes, regulate body functions, and are integral components of growth and overall health. Fat can also be stored as energy in fat cells, cushioning internal organs and providing an energy bank which can be utilized in times of starvation.

When you consume dietary fat, you are increasing the palatability and what’s called the “mouth feel” of foods, which makes the whole process of eating more enjoyable. In addition, fat creates a feeling of satiety which lasts longer than if you were to scarf down a carbohydrate-rich meal which is digested much more rapidly. That’s why rifling through a bag of potato chips can often trigger more munching, until you find that you’ve polished off the whole bag, hence the phrase “empty calories”.

Just make sure to stick to healthy fat sources like avocado and nut butters, and skip the trans fats, which are partially hydrogenated, and found in processed and prepared food items like cakes, cookies, margarine, donuts, fried foods, and frozen pizza. Saturated fat intake should also be kept to a minimum (found in meats such as beef, pork, poultry skin, butter, cream, and cheese).