Category Intelligence

Success As Measured By Social Media

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Kim Kardashian nude selfie

While I am grateful for the boost in exposure and the public following I have built as a result of social media, I believe that for many people, social media channels are arbitrary and false measures of success. I will never believe that someone who builds a huge following on Instagram with a gallery of scantily clad selfies has anything to offer the world except spank-bank material. I also want no part of popularity contests which simply look at the number of followers in determining the value of an athlete, and I am bothered by the idea that my knowledge carries less power than the number of bikini images I have shot over the years. I see that several fitness personalities have built their names almost exclusively on sexy selfies, and truly wonder where they will be after people get tired of just seeing hot pics and no intellectual substance to fall back upon. I honestly think that unless they begin working on their intellectual legacy, no one will remember or care about them in ten years.

Another thing which social media platforms do is that they provide a lottery chance for just about anyone to get his or her 15 minutes of fame. It can be hard to predict what might pass the tipping point and go viral, but when it does, an overnight sensation is often created. The usual prerequisite of talent has been washed away by a jaded, overstimulated society which simply wants to see something different, weird, trashy or disturbing. At the risk of completely offending a certain prominent family, I will boldly state that I think it is entirely unfair that the Kardashian family has basked in the fruits of notoriety and increased wealth simply because they were willing to showcase their affluent, dysfunctional, entitled family dynamics for the world to see. As a strange bonus, the world has been subjected to a full-figured, sexually liberated, narcissistic big sister who derives great joy from slathering her ovoid form with Crisco and posting selfies that scream “It’s all about me”, and certainly not in a way which inspires others. What is so mind-blowing is that this family is globally famous, despite the fact that they fall into the “talentless hack” category.

Even as I write this post, I hope to get a lot of views and likes, and wouldn’t mind if it went viral. However, because this post reveals coherent thoughts rather than what kind of underwear I have on right now, I know that it has less of a chance of sparking interest and reactions in a society which is still very visual and dumbed down by the sexual overtones which drive advertising.

Most Hot Women DON’T Go Out And Party All The Time

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legggggsI am sure there are plenty of hot women who enjoy going out for a night on the town almost every night. I am also sure that in all of these cases, these young ladies are riding on a fast train to nowhere because all they do is waste their time and energy hitting the social scene to inflate their following on social media, stroking their tender egos and taking advantage of affluent men who are lusting after them.

Those aren’t the gals I am talking about.

There are TONS of hot women of all ages out there who thankfully have the common sense to realize how much more valuable their minds are, who are genuine and who aren’t afraid of rolling up their sleeves and working diligently to achieve their own goals. These are the women I am referring to, and I am fortunate enough to call many of these women my friends. What may surprise you is that many of my fellow hot gal pals don’t frequent nightclubs or have a full dating rotation in place. Like me, many of them would rather stay at home and work on their projects than to go to a bar or nightclub and engage in alcohol consumption and small talk with people they really aren’t interested in.

For those of you who might think that I go out on the weekends, let me bust that myth. A night out for me is a very rare event indeed, and it isn’t because I have agoraphobia or don’t like seeing my friends. Most of the time, I have a ton of work to do in the evenings, such as developing blog posts like this one, writing up client plans, researching articles which I submit to numerous sites, etc. There are times when I would like to go out and do something fun like go to the movie theater, grab a cheat meal, or visit a friend, but my weekends are not characterized by wearing a snug minidress and towering heels and making an idiot out of myself in public. Sorry if that sounds harsh, but that is NOT my idea of a good time.

The problem with being a smart, aware, genuine hot woman is that sometimes she is seen as TOO good of a catch, so men avoid asking her out. Many of my beautiful female friends fit this description, and a few of them complain about it. Another issue with being a gorgeous woman who is accessible through social media channels is that the creeps tend to surface, often becoming the only guys who ask these ladies out. Often the propositions aren’t for true dates, but are for hookups, fetish fulfillment and other bizarre requests. It is sad to see how much disrespect beautiful women deal with, and it is no wonder that many women bury themselves in their work to avoid such distressing situations.

Chances are that you won’t see a bunch of “out on the town slut” pics on a woman’s social media profile if she is a woman of substance. Even if you see hot modeling photos on a woman’s profile, that shouldn’t be interpreted as an invitation to be a creep and disrespect her. NO female should ever have to deal with the derogatory comments and attitude which lesser evolved males seem to get great pleasure out of displaying. I honestly worry about the girls who foolishly ride the party wave, because once that ocean dries up, they will not have any foundation upon which to build a secure life. Also, chronic drinking and sleep deprivation ages these poor gals so that they end up looking like they were dragged down the street. In the meantime, my empowered and beautiful friends and I will enjoy the fruits of our intellectual efforts while aging gracefully.

Are You A Sponsored Athlete Or An Unpaid Salesperson?

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Original post can be found here:

http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/11790-are-you-a-sponsored-athlete-or-an-unpaid-salesperson.html

Are you an athlete
Most sports supplement companies and other fitness related companies aggressively promote their products through athletes who can sing the praises of their benefits. Who could be better at describing the efficacy of a product and how it enhances training or recovery than an athlete who not only already uses those types of products, but someone who has a following and who can convince new customers to purchase from the company which they represent?

Here’s where things get problematic. The pool of bodybuilding and fitness athletes is pretty massive, and the waters are teeming with athletes who are anxious to get their so-called “big break”. As a result of this, savvy marketing teams from fitness related companies often sweep up these individuals because they are enthusiastic and can propel a brand’s exposure. All the company needs to do is to offer some free product to the athlete and provide instructions on how to use social media to get the word out that these products exist. Then the athletes post images of themselves holding or using products, and add affiliate codes so that any orders which are generated through that athlete’s post are credited to the athlete. This can be a great way for an athlete to make some extra money while competing or chasing down fitness related gigs and projects.

It is important to bear in mind that such athletes really aren’t sponsored, but are instead unpaid salespeople who provide free advertising and generate sales via social media posts which direct followers to product websites. Yes, they get commissions if they have affiliate codes, but such commissions are nothing to write home about unless someone is really blowing the roof off in sales. This is in stark contrast to a true athlete sponsorship, in which an athlete is paid to represent the brand as a brand ambassador. The sponsored athlete is chosen for his or her physique, performance history and awards, facial good looks, charisma, enthusiasm, and often the size of his or her social media following. Usually a sponsored athlete signs a contract which stipulates that he or she will receive a certain amount of free product, and in most cases will also receive financial compensation which is either paid via a monthly salary or via a contest stipend. Though the athlete usually agrees to a set requirement or recommendation to provide social media posts for the company at regular intervals, the company pays the athlete for his or her trouble. Personal appearances and events are also part of the sponsored athlete agreement and clearly described in the written contract. The sponsored athlete is compensated for use of his or her likeness on advertising materials as well.

Obviously it is a far better deal to become an official sponsored athlete for a company. Otherwise, you are just providing free advertising and cheap labor in exchange for products which are sold at a significant markup from what they are manufactured at. If you post a selfie with product that somehow goes viral, the company will certainly love the boost, but I doubt you will ever see any type of compensation if you aren’t a sponsored athlete, which means you provided your likeness for free. The truth of the matter is that there are only a handful of athlete sponsorships to go around, with a massive surplus of athletes vying for those spots. The athletes who end up getting sponsorships stand out from the crowd in some way, or fit a brand’s look and philosophy so well that it makes sense to bring them on board to represent a brand. The rest of the athletes must navigate through all the companies out there to try to find an arrangement which benefits them in some way. Sometimes it is easy to sell a product, usually because the athlete enjoys using it so much that he or she doesn’t mind providing free advertising or labor.

Sometimes a supplement company will launch a contest which is based on social media posts. One company, which shall remain unnamed, launched a huge campaign this year that was patterned on this idea, and decided to award 5 of the entrants $10,000. Sure, that sounds like a good chunk of change, but if there were 8,000 entrants, then 7,995 walked away with nothing. At the end of the campaign, the company got tons of free advertising and all those hashtags they requested for “tracking” purposes also propelled their brand in a huge way. To be honest, this is a brilliant marketing tactic, but not the best move for the majority of athletes who participated. I have also seen companies launch contests in which entrants must purchase a product, then post on social media with hashtags to enter the contest. This is another form of free advertising for the company, a great way to generate sales, a brilliant means for them to boost exposure, and yet another way for athletes to be suckered into doing free advertising. I don’t see much harm in taking part in such a contest if you truly love a product and want to proclaim it, but just remember that it works wonders as an advertising tool for the company without any benefit for you.

One thing I will never advocate is purchasing products, even at a steep discount, while also representing a brand as one of its “sponsored” athletes. If you are asked to pay for a product while also providing free advertising on social media channels, run quickly in the other direction! Basically you are dealing with a company which doesn’t value you enough as an athlete to provide compensation for your advertising efforts. This isn’t the same as purchasing a product, finding out you like it, THEN posting something on social media which lets people know how much you like it. I know of several athletes who had done this, which sparked the attention of the company which manufactured the product, eventually leading to a sponsorship deal. But do not, I repeat, DO NOT PAY for products as a way to get false sponsorship for a company.

It isn’t a bad thing to work as an unpaid salesperson in the fitness industry as long as you know your place and value. Once your following builds, the smart thing to do is to leverage your visibility into getting an athlete sponsorship. The main thing is to make sure that you don’t get taken advantage of in the process.

My Education Never Stops

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medical_education_-_steth_with_book
For those of you who think that physicians are done with educational pursuits once they complete the rigors of medical school and residency, think again. We must complete continuing medical education credits (aka CME’s) for the length of our medical careers. This means that we must attend conferences and seminars, take online courses, complete quizzes in medical journals and take recertification exams to retain our board certification. Such CME’s aren’t cheap either. The average cost of each credit hour is $25, so when you multiply that by the 150 hours required in each three year cycle for board certified physicians like me, $3,750 has flown out of your wallet, and that doesn’t take into account the association dues for the governing sites which offer the most desirable and relevant CME credits.

Today I decided to chisel away at my ongoing requirements and took two online CME courses. The first was on diabetic foot ulcers and was quite graphic and disgusting, but since I am required to know how to treat this condition, I tolerated the images which flashed on the computer screen. I then took a course on gastrointestinal disorders which was far less graphic but yielded valuable information which was a great review for me. At the end of my two hour review, I received two CME credit hours which will be counted toward the 150 total hours I will need to accumulate by the end of 2015. I wish I could do most of my CME credits online, but there are limits on online coursework. What that basically means is that I am forced to participate in live courses, which means that I must figure out what courses my schedule will accommodate. In addition, live courses are significantly more expensive. I was investigating medical conferences yesterday and discovered that one major conference would set me back by $1,400 just for the registration alone! Since I cannot afford that conference, I must get creative and find other options which aren’t nearly as expensive.

I research CME opportunities every few months for the most respected and accessible opportunities, so I feel confident that I will find cost-effective ways of fortifying my medical knowledge while fulfilling my CME credits before the end of the current cycle. Since I also recently obtained an NAFC Nutrition Coach Certification, I will need to keep up on CEC’s for that as well. Oh, the learning never ends!

Comedy And Tragedy

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robin-williams_1Robin Williams’ suicide brought attention to the depression that often strikes entertainers, but sadly, he wasn’t the first comedic genius to take his own life. Freddie Prinz died at the age of 22, and Richard Jeni died right before his 50th birthday, both from self-inflicted gunshot wounds. Evidently, comedy can serve as an outlet for severe depression and psychosis, but the danger lies in the fact that making others people laugh can hide a dangerous secret.

I worked for Richard Jeni for over four years as his personal assistant, and as always blown away by his wit and his brilliance. Being a personal assistant required me to wear many hats, and it was not an easy job, especially when Rich was in one of his moods. He lived in a beautiful home in the Hollywood Hills which I had to maintain, and which, despite all of its creature comforts, always felt very empty. I helped Rich with everything from household related issues, to assistance with booking gigs and organizing travel, serving as his personal stylist, organizing recordings of sitcoms he studied, and traveling with him for Caroline’s Comedy Hour and one of his cable specials.

Rich never married and had no children, and I honestly couldn’t imagine him with a wife and kids because, he was frequently out of town on gigs, and HAD to have everything his own way. There were numerous times that I would find myself greeting a new girlfriend who suddenly was one of the fixtures in the house, only to see Rich’s outlook on life darken when the girlfriend eventually became the ex. I knew that though Rich was incredibly funny, and kept me in stitches when he would dictate his bits for me to transcribe, he was never happy. I knew so much about him, where he was born and raised, how he left law school to become a comic, what foods he wanted in his fridge at all times, what interior design aesthetic he preferred, where and how he wanted his clean laundry distributed, what wardrobe items he wanted me to scout out, etc., but I never knew the depths of his loneliness.

Though I quit working for Rich to embark on my medical education, we stayed in touch from time to time and in this way continued our friendship. The last time I had seen him was in 2005 when his cable special, “A Big Steaming Pile Of Me” premiered. He was paranoid and disjointed during the premiere, and exhibited bizarre behavior which turned out to be the early stages of paranoid schizophrenia.

I still remember seeing the headline on AOL News on March 11, 2007, which announced that Richard Jeni had shot himself in the face and was dead. It stunned me. It was also extremely strange to find out via the Internet, but with Rich’s modest celebrity status, it was appropriate. I still can’t fathom how he had come to the point where he took the gun and pointed the barrel at himself, but I also cannot understand how a family man like Robin Williams chose to wrap a belt around his neck and cut off his own life breath. Both deaths were tragic, unnecessary, and highlighted an insidious mental disease which lurks among people from all walks of life. No amount of money, success, or fame can ever guarantee the happiness of a human being.

In honor of Richard Jeni and Robin Williams, both of whom were brilliant comics, I am posting these videos for you to enjoy:

Spelling Champ

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Far Side SpellingI have been a excellent speller since early childhood, when I exhibited an intuitive sense of word structure. I still remember shocking my teachers during my very brief time in kindergarten (I was advanced to first grade at the age of five after a few weeks in kindergarten) by spelling the word SCISSORS correctly. Apparently my ability to spell this word was rare for my age, and from that point on, I earned the label of great speller. In the fourth grade, at the age of eight, I decided to learn the longest word in the Webster’s Unabridged Dictionary, and I remember it to this day. It is a 45 letter word which is synonymous with a coal miner’s lung disease. Here is the word I memorized:

PNEUMONOULTRAMICROSCOPICSILICOVOLCANOCONIOSIS

I was honestly fascinated with words and loved spelling them and investigating sentence structure as well. This continued throughout grade school, and by sixth grade, I was the kid to beat in the spelling contests my homeroom teacher Mrs. Mackenzie would conduct. The fact that I was unbeatable sparked a great deal of competitive energy in my classmates who wanted nothing more than to make me topple from my spelling perch. At the end of the school year, Mrs. Mackenzie hosted the grand finale spelling bee, which, instead of featuring candy as the grand prize, boasted a gold toned medal hanging from a red ribbon. The instant I saw the medal, a fire was lit inside me and I was determined to take the big title. On the big day, one student after another was defeated by words that proved too challenging for them to spell properly, and I stood there unfazed while they dropped out of the competition. Finally, it wound down to two of us: Martha Phelps and I stood across from each other, glaring daggers at each other. I could feel her anger seething from her, and could tell that she was out to destroy me. She was given a word, puffed out her chest, and began to spell it. F, A, C, E, I, OUS!

WRONG.

I almost jumped out of my skin, I was so excited. Mrs. Mackenzie turned to me. The word was mine to spell. F, A, C, E, T, I, O, U, S. Yes, I emphasized that T, rubbing it in like a smoker would rub out a cigarette on the sidewalk. It was like slow motion after that, when Mrs. Mackenzie turned to the table behind her, grabbed the medal, and handed it to me. A roar erupted as the students who had been standing around watching cheered for me.
gold-medal
Martha was not nearly as pleased as the others were for my victory, and made her displeasure known by punching me in the gut after we had walked from the auditorium back to the classrooms. What a sore loser and a snotty little bitch.

My classmates mentioned my talent when they scribbled in my yearbook at the end of the year. Two girls who were exceptionally poor spellers wrote “spelling medle” and “spelling metal”, which gave me a chuckle. It was a very memorable year for me and I took great pride in achieving an academic pinnacle so early in life. I think it would be fair say my hunger for competing began with spelling bees.

Skip ahead to high school, during which time I served as a living spell-check for my best friend Diane. Diane would call, and after I would say “Hello?”, I would hear a word being uttered, after which I was expected to spell it. Then I would hear, “Thanks” and the conversation would usually come to a quick end. Sometimes Diane would tell me that she had looked up the word, but her spelling was so off the mark that she couldn’t locate the word she was trying to spell. This free best friend service was something I was always happy to do, and because I made myself so readily available with my knack for spelling, this amusing little ritual continued throughout college and beyond.
spell-check-from-any-windows-application
To this day I am still asked by a number of good friends how to spell certain words, and I always oblige without any hesitation. It’s almost automatic for me, when a person asks me how to spell a word, to launch immediately into the spelling, as if I was in Mrs. Mackenzie’s class, standing at my desk, spelling until I was the only student standing. It’s how my brain is programmed and is better than an electronic spelling app!