Here’s a video review of BN Labs Vegan Protein which I shot a few years back. This protein is DELICIOUS and mixes well. It’s a fantastic option for people who practice a vegan lifestyle.
Please check out my review of the Pso Rite, a fantastic tool for psoas spasms, trigger points in the shoulders and back, calves, quads, etc.
This is an especially valuable tool to have around during the current lockdown situation.
Thanks for watching!
Influencer marketing has become an integral part of our modern culture, and is increasing in popularity as a way for businesses to capture new customers to purchase their products and services. Since the fitness industry is particularly visually centered, and also because it tends to sit on the cutting edge of brand marketing, many of my fitness friends and I have been able to forge long-standing relationships with brands as we bring awareness to their products, while also solidifying our relationships with our followers. It’s a wonderful symbiosis in which everyone wins – the brand has powerful advertising via social media portals, the influencer is able to garner the loyalty of fans by promoting respected items, and the followers are introduced to new and exciting products, usually with an associated discount as a thank you from the influencer and the company which is selling the product.
One critical component to success with influencer marketing, regardless of whether you are a company or an individual influencer, is to be willing and able to adjust to the changes which tend to occur across social media platforms. For example, Instagram and Facebook fairly recently implemented certain regulations on how a post should be tagged, and such regulations are always subject to change. It is vital to stay abreast of guideline changes as they come down the pike.
Another important aspect of influencer marketing is that influencers should be genuinely passionate about the brands they represent. A prime reason why social media marketing is so popular is that followers believe in the influencers they follow, and they want sound, honest advice on what merchandise or services they can purchase which will enable them to reach their fitness goals. Followers want to know what products an influencer has used to obtain his or her enviable physique, what fitness apparel is the most comfortable, functional and flattering, etc. The more honest an influencer is, the more the audience appreciates any recommendations made by that person.
In a similar vein, companies which turn to social media influencers to promote their products or services meet with the best success when they like the influencer’s overall vibe and messages, as well as the target audience which the influencer has built via social media. Fitness influencers of varying ages can also help to expand brand awareness for a company, as can influencers who have a unique perspective (moms, senior citizens, people with diabetes, etc.).
There are many athletes and fitness professionals who essentially fell into the world of brand influencership, partially because they were well-respected by their fitness peers, but mostly because they behaved with integrity and were transparent with their fans and followers about their experiences and struggles with training, diet, and performance. It makes a huge difference when an athlete speaks from the heart, and such candor helps to build up the brands he or she represents. From a personal perspective, I have never endorsed or promoted a brand or product which I did not wholeheartedly believe in, and I know my followers can tell that I am forthright and honest when I post YouTube reviews, blogposts, etc.
We certainly live in a very different age now, one in which people expect different options for their exercise regimens and meal plans. For example, fitness apps are incredibly popular, especially since most of them have tracking software built in so that a user can enter in goals and track progress. Other people specifically want at-home workouts because they either don’t want to join a gym, or don’t feel comfortable working out in a public environment. That’s where some popular fitness influencers can guide followers to workouts they can perform while they are in the comfort of their own homes.
If you are the owner of a fitness-minded company, and you haven’t explored the world of brand influencer marketing, doing so could take your brand to the next level. For aspiring fitness brand influencers, make sure the brands you post on your profile are congruent with what your followers want to see. As long as you are consistent and honest with your marketing, chances are your brand and your following will steadily grow.
Click on the link here to access the article from Men’s Health Magazine:
A recent study from Penn State College of Medicine revealed that strength training reduced the risk of death in subjects aged 65 and older. The study surveyed people 65 and older about their exercise habits and then followed them for a 15 year period. Of the less than 10 percent of subjects who lifted weights, they were 46 percent less likely to die during the course of the study than other subjects.
Strength training combats the age-related muscle loss which occurs over time, improves bone density, and is also correlated with improved mood, memory and concentration. Even individuals who have never weight trained in the past can easily incorporate resistance training into their regular routine and reap the multiple benefits which it confers.
I put this video together last year, so I am actually approaching my 53rd birthday now…
Last December I severed ties with the gym that I had been a member of since 2004, and it honestly felt like a bad breakup. I had been feeling very dissatisfied with the gym ever since ownership and management changed hands in November of 2017. Members had to deal with constant construction and renovation, which meant that some areas would be closed off for extended periods of time. When equipment broke down, the management would leave the machines sitting in a state of disrepair. The management removed great equipment and replaced it with new, yet cheaply made items. I was also quite frustrated when the management decided to remove the prone leg curl machine, citing two different possible reasons:
1. Female members were getting upset about male members staring at their asses, or
2. The wrong machine (a second seated leg curl) was delivered, and the management decided to keep it.
Both explanations are completely lame. If the management was so concerned about men staring at the gluteal regions of the female members, then why would they keep the butt blaster machine? Another reason why the first explanation especially irked me is that the promotional video which constantly plays throughout the gym features a rather mannish Spin instructor who has several closeups featuring her sweat-laden, exposed, muscular decollete. I have always found this footage offensive, and I will always refer to the instructor as Miss Sweaty Boobs. It’s disgusting. And if the wrong machine was in fact delivered, then I would think the company from which they purchased the machine would take responsibility for the mistake and switch out the wrong machine with the correct one. It was bizarre trying to talk to staff members, not unlike speaking to a spineless, lying, cheating lover who can’t get his stories straight.
Another very frustrating thing which occurred was that though I had been paid up through the old owner for membership through 2022, the new owners decided not to honor that, instead telling me that they would be “generous” and honor membership through the end of 2018, provided I paid two “enhancement fees” of $25 each at different intervals during the year to keep the membership active. It didn’t matter that I had paid so much money up front to ensure that my membership would be paid for well in advance.
I honestly feel that NONE of the changes the new owner and management made were beneficial to members. The renovations to the facility are STILL NOT FINISHED! When I inquired about membership renewal, I was told what the monthly rate would be, which made me snicker because it was rather high. In addition, I was told that I would have to pay a $54 activation fee, yet another employee told me this would not be a new membership, but just a renewal. More lies in a toxic relationship were being fed to me. The last straw was when they ran my card for duplicate charges, yet wouldn’t issue a credit for the duplicate charge back to my card.
At that point it was time for me to break up.
I severed ties with the old gym, and signed up with two other gym groups. What’s funny is that the total charges for the two gyms I signed up with are less than the amount I would have paid at the old gym. How’s that for a toxic relationship where I got stuck paying for a high maintenance partner?
I love the new gyms I work out at, and what’s even better is that both gyms are part of chains, meaning I can go to other locations when I am traveling. I can visit a network of over 400 clubs with one group, and over 80 clubs with the other. That sure beats going to ONE busted up, half-finished gym which only cares about money.
There was one final incident which really upset me, which occurred the day after Christmas. Keep in mind that my membership at the old gym was valid through December 31st, 2018. I went to the gym and worked out, and when I was on my final exercise for the day, the manager approached me and asked me what I was doing there. She stated that she was quite sure that my membership had expired on December 24th. She told me she was going to have to check my account. Fine. When she didn’t return, I knew that she realized her error, and was probably too embarrassed to admit that she was mistaken in her assumption.
Has anyone else dealt with a similar situation?