Deinfluencing = Influencing

Copyright: snowing

There has been a recent movement on social media platforms like TikTok to post negative critiques of overpriced products in an attempt to sway followers away from purchasing them. This “deinfluencing” trend is supposedly meant to dissuade followers from indulging in impulse purchases and overspending, since the individuals who create such posts are not being compensated for the products they are reviewing. The assumption is that the person is being honest with followers, even if that person recommends another product instead, effectively encouraging followers to shop for something.

However, even if another product is not being suggested as a replacement for the product which is being criticized, the social media person posting the review technically still is influencing. I mean, if I trust the opinion of someone I am following, and that person tells me not to waste my money on something, then I have been influenced, right? And that, in turn, gives that person more credibility in my eyes, thus boosting his or her power as, you guessed it, an influencer.