Why Influencer Marketing Is Key In The Fitness Industry

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Influencer marketing has become an integral part of our modern culture, and is increasing in popularity as a way for businesses to capture new customers to purchase their products and services. Since the fitness industry is particularly visually centered, and also because it tends to sit on the cutting edge of brand marketing, many of my fitness friends and I have been able to forge long-standing relationships with brands as we bring awareness to their products, while also solidifying our relationships with our followers. It’s a wonderful symbiosis in which everyone wins – the brand has powerful advertising via social media portals, the influencer is able to garner the loyalty of fans by promoting respected items, and the followers are introduced to new and exciting products, usually with an associated discount as a thank you from the influencer and the company which is selling the product.

One critical component to success with influencer marketing, regardless of whether you are a company or an individual influencer, is to be willing and able to adjust to the changes which tend to occur across social media platforms. For example, Instagram and Facebook fairly recently implemented certain regulations on how a post should be tagged, and such regulations are always subject to change. It is vital to stay abreast of guideline changes as they come down the pike.

Another important aspect of influencer marketing is that influencers should be genuinely passionate about the brands they represent. A prime reason why social media marketing is so popular is that followers believe in the influencers they follow, and they want sound, honest advice on what merchandise or services they can purchase which will enable them to reach their fitness goals. Followers want to know what products an influencer has used to obtain his or her enviable physique, what fitness apparel is the most comfortable, functional and flattering, etc. The more honest an influencer is, the more the audience appreciates any recommendations made by that person.

Dr. Stacey Naito

In a similar vein, companies which turn to social media influencers to promote their products or services meet with the best success when they like the influencer’s overall vibe and messages, as well as the target audience which the influencer has built via social media. Fitness influencers of varying ages can also help to expand brand awareness for a company, as can influencers who have a unique perspective (moms, senior citizens, people with diabetes, etc.).

There are many athletes and fitness professionals who essentially fell into the world of brand influencership, partially because they were well-respected by their fitness peers, but mostly because they behaved with integrity and were transparent with their fans and followers about their experiences and struggles with training, diet, and performance. It makes a huge difference when an athlete speaks from the heart, and such candor helps to build up the brands he or she represents. From a personal perspective, I have never endorsed or promoted a brand or product which I did not wholeheartedly believe in, and I know my followers can tell that I am forthright and honest when I post YouTube reviews, blogposts, etc.

We certainly live in a very different age now, one in which people expect different options for their exercise regimens and meal plans. For example, fitness apps are incredibly popular, especially since most of them have tracking software built in so that a user can enter in goals and track progress. Other people specifically want at-home workouts because they either don’t want to join a gym, or don’t feel comfortable working out in a public environment. That’s where some popular fitness influencers can guide followers to workouts they can perform while they are in the comfort of their own homes.

If you are the owner of a fitness-minded company, and you haven’t explored the world of brand influencer marketing, doing so could take your brand to the next level. For aspiring fitness brand influencers, make sure the brands you post on your profile are congruent with what your followers want to see. As long as you are consistent and honest with your marketing, chances are your brand and your following will steadily grow.

Seasonal Probiotics Make Sense

I recently had the good fortune to try the innovative seasonal probiotics which Jetson sells. Seasonal probiotics? You bet. With a seasonal rotation, Jetson ensures that your gut is exposed to as many strains of probiotics as possible, which means the strains are fresh, delivered monthly to your door, and offer the best guarantee for optimal gut health. In comparison, most probiotics brands on the market only offer the same small handful every month, while Jetson delivers over 20 strains in a rotating pattern with their subscription program. Such diversity of good bacteria makes a tremendous difference in how well your gut can carry out essential functions.

Another great reason to subscribe to Jetson seasonal probiotics is that they are made in fresh batches and delivered to you every month, as opposed to sitting in a bottle on a shelf for many months, degrading from moisture and heat. In addition, Jetson uses a protective gel material in their capsules to prevent them from being broken down by highly acidic environment of the stomach. This means that the probiotic capsule reaches the small intestine unscathed, and can exert its beneficial effects.

Interestingly enough, right before I started taking Jetson Probiotics, I was having issues with abdominal bloating which I just couldn’t shake. About 3 days after I began taking Jetson probiotics, I noticed that my bloating decreased noticeably, which I definitely appreciated, especially since I was concerned about an upcoming photo shoot! I’m looking forward to subscribing to Jetson to see how my body responds to the expanded variety of probiotic strains. This is an especially good time to start thinking about improving gut health, since we all have to deal with holiday stress as well as holiday foods which we don’t usually consume during other times of the year.

Jetson offers more strains of probiotics on a seasonal schedule for optimal gut function.

Check out Jetson seasonal probiotics here:

https://wearejetson.com/

Review of Guy Gone Keto

Guy Gone Keto by Thom King is an excellent book and a must read for anyone who is seriously considering adopting the keto lifestyle. Whether you are interested in losing weight or just want to optimize your daily food intake, the keto lifestyle is a viable option, and Thom definitely breaks down the science behind keto into easily understood terms. Thom is the founder and CEO of Steviva Brands, and is well-versed in natural foods and has an extensive background in food science and “bio-hacking”, so he knows what he’s talking about.

I was able to read this book in one sitting on a weekend afternoon and found it amusing and well-written. I love how Thom adds his personal experiences to really underscore the fact that a keto lifestyle can transform your body and your life if you commit to it. He also includes a whole collection of keto recipes so that you can infuse variety into your new keto regimen. He includes recommendations on what supplements to purchase so you aren’t in the dark about what to get.

Thom King also has an expansive line of Guy Gone Keto products, including MCT Oil, Steak Sauce, BBQ Sauce, Ketchup, Teriyaki Sauce, Thai Chili Sauce, and KetoseSweet+. You can check out the line here:

https://shop.guygoneketo.com/

How Sleep Can Revitalize Your Body and Mind

Sheila Olson of fitsheila.com has done it again with another informative article!  Check it out here.

sleep

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When we lose out on restful sleep, our bodies tend to age before their time. If you’re tired or feeling run down and a bit haggard, it might be due to lack of proper rest. After all, nothing replenishes us the way a good night’s slumber does.

 

Why Sleep Keeps Us Youthful

How do you feel after a night of no sleep? Is your thinking slowed and your energy nonexistent, and do you notice new lines beneath your eyes? If so, you’re not alone, as poor sleep can make us feel and look older than we are. Our cortisol levels shoot up, our brains can’t properly restore themselves, and we look as haggard as we feel. Your mind and body both need this time to reset themselves and flush out toxins, which helps us stay healthy and energetic. Unfortunately, trying to force ourselves to slumber through sheer will alone seldom works. Instead, we need to be proactive about our patterns to change our sleep habits.

 

Transform Your Bedroom

If your room is uncomfortable, stressful, or too stimulating, you may not be sleeping as well as you could. If you have a television where you can watch from bed, a lumpy mattress, or curtains that let in every stream of light, then it’s definitely time for a change. Have good bedding, including both linens and your mattress, and add blackout curtains to extend your rests. Every change adds up, so transform your bedroom into a paradise today.

 

Best Sleep Position

Sleeping on your back is the best way to avoid the development of premature wrinkles, but there are options for side sleepers to overcome this problem. Adding a body pillow to take some of your weight, or using a silk pillowcase, can greatly cut down the strain your skin experiences at night. Supplements, meanwhile, can provide vitamins and collagen that our skin needs to stay youthful, which allows us to continue side sleeping without fear. Even a good moisturizer can go a long way to helping your skin fill in lines created from the pull of a pillow.

 

Banishing Tech

Many of us use smartphones into the late hours, but that can deprive us of restful sleep. The light from our phones and tablets signals to our brains that it is daytime, and thereby prevents us from beginning the sleep process. It can be hard to put your phone down at a certain time each night, as tech addiction is very real in today’s society, but we must learn how. Start by removing notifications from your phone, taking off tempting apps and cutting back in increments. All in all, do what you can to eliminate your tech usage before bed.

 

Eat for Good Rest

What we eat can impact the quality of our rest. When we eat poorly or consume foods that cause indigestion, our sleep is interrupted, and we may wake throughout the night. Even drinking coffee in the afternoon can negatively influence how well we slumber. To give yourself the boost you need, reach for healthy carbs over empty ones, and don’t overeat before bed. Cherries, milk, and poultry are also good options to ease you into a refreshingly restful night.

 

Keep a Routine

When you go to bed at different hours, and when you wake up irregularly too, you’re setting your body up for failure. It has no ability to learn when it should get sleepy or when it will awaken. That’s why setting a nighttime routine and sticking to it even when you don’t work the next day is beneficial. By teaching your body to rest at a specific hour, you give yourself a higher possibility of falling asleep when you lie down.

 

To keep your complexion flawless and to have more energy during the day, get the sleep your body craves. It may take some training, and you may need to rearrange your bedroom, but you can get more rest. Each and every one of us deserves a good night of slumber.