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Supplements You Should Be Taking Based On Your Age

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Originally published on mensphysique.com on Saturday, 06 September 2014

http://www.rxmuscle.com/blogs/the-lab-supplement-school/11503-supplements-you-should-be-taking-based-on-your-age.html
supplements4
Most of you who are reading this article are probably already taking certain nutritional supplements which are popular among bodybuilding folk, such as conjugated linoleic acid, glutamine, fish oil, whey protein, and glutamine. However, there are basic nutritional demands in everyone which competitors might not be addressing in their daily regimens. In addition, those demands change as we age, as do the supplements which confer optimal health. In an effort to address those demands, I have compiled a list of supplements which you should consider adding to your regimen.

The following supplements serve as core nutrients which people of all ages require:

Multivitamin – I realize that there is some controversy regarding multivitamins, but I happen to be in the camp that is pro-multivitamin. Contest prep meal plans are notorious for being deficient in a multitude of nutrients, underscoring the need for a high quality multivitamin/multimineral supplement.

Vitamin C – This miracle nutrient is a potent antioxidant, assists in wound healing, aids in the absorption of iron from foods, and is critical for the development of collagen. Recommended daily dosages of this important vitamin are anywhere from 1,000 milligrams to 5,000 milligrams, split into 2 to 4 doses.

Zinc – One reason why this mineral is so important for men of all ages is because it is required for sperm production. Zinc is also a potent aromatase inhibitor, but only in doses of 100 milligrams or more per day. If you choose to take high doses of zinc, be sure to also take copper supplementation.

Alpha-Lipoic Acid (ALA) – This is a potent antioxidant which also aids with glycogen uptake. Basically what that means is that ALA will assist your body in metabolizing dietary sugars more efficiently. ALA is also great for brain and liver health. Recommended dosage is 100 milligrams to 300 milligrams daily.

Probiotics – These beneficial bacteria promote intestinal heath and a stronger immune system. The general population can obtain probiotics from milk, yogurt, tempeh and other products, but those who compete may opt for a supplement which will keep one’s diet contest-friendly. Look for formulations which have at least 20 billion live bacteria.

Vitamin D3 – This vitamin has gotten a lot of attention in recent years as a result of research which determined that the vast majority of the human population is deficient. This deficiency is largely the result of wide use of sunblock (thus turning off the body’s production of vitamin D3), and a drop in milk consumption. Why is Vitamin D3 so important? Vitamin D3 is associated with bone health, but may also play a role in the prevention of diabetes, cancer and multiple sclerosis. If you are like a vampire and remain indoors all day, take at least 1,000 international units (IU) daily. I personally take 5,000 IU daily to get the most of its ability to absorb calcium. I also recommend getting vitamin D3 from dietary sources like whole eggs or fatty fish like salmon.

Calcium – Calcium supplementation is essential for individuals who don’t consume lots of dairy or calcium fortified foods. Ironically, calcium supplements are absorbed more readily in the presence of lactose and protein. However, if dairy products are forbidden due to lactose intolerance or contest prep diets, consuming protein when calcium is taken will enhance absorption. Make sure to take vitamin D3 with calcium supplements to further enhance absorption. Recommended dosage is 1,000 milligrams per day, split into two doses.

Add these to your regimen if you are in your 30’s:
Glucosamine – This supplement is especially important for those who lift weights since it can ameliorate pain from joint inflammation. A good daily dosage is 1,500 milligrams. I tend to recommend formulations which contain MSM and NO chondroitin, because I have had too many patients complain of gastrointestinal upset with the chondroitin formulas.

Vitamin B12 – Vitamin B12 is found in animal protein, but the body cannot access it well, and this impairment becomes worse as we age. Because of this, taking a B12 supplement should become a part of your daily regimen if you are over 30.

DHEA – This is a controversial supplement because it has a considerable side effect profile, but I am including it here because so many people who compete can benefit from it as they age. DHEA is a sex hormone precursor which is secreted mainly by the adrenal glands and which is usually abundant in people who are in their 20’s. However, production begins to decline in one’s 30’s, and continues to drop significantly over the decades. It is a key player in maintenance and building of muscle, fat loss, and slowing the aging process. Side effects include heart palpitations, elevated blood pressure, breast enlargement, testicular atrophy, and interactions which certain medications. For this reason, you should consult with a physician to determine if your DHEA levels are low and if you may benefit from DHEA supplementation.

Individuals over 40 should add the following:
Leucine – This is probably the most important supplement you can add to your regimen as you age, especially if you are a competitor, because it helps to offset age-related muscle loss. One of the branched-chain amino acids, leucine is unique in this regard. Add 2 grams of leucine to a couple of your protein-containing meals. Leucine powder is VERY bitter, so make sure to mix it with a tasty protein powder, or take it in capsule form with your whole food meals.

Coenzyme Q10 – This antioxidant aids in ATP production, especially in the heart. It’s a good idea to take at least 30 milligrams per day, but I personally take 100 milligrams daily for the cardiac benefits.

Saw Palmetto – If your bathroom visits in the middle of the night are frequent and are not confined to your water-loading evenings, then you are probably experiencing prostatic enlargement. If this is the case, you might want to consider taking saw palmetto at a recommended dosage of 160 milligrams per day.

Over 50? Stack this supplement onto the above regimens:
Phosphatidylserine – This nutrient is important for optimal brain health. Take 200 milligrams per day.

Are You A Sponsored Athlete Or An Unpaid Salesperson?

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Originally published on mensphysique.com on Wednesday, 12 November 2014

This was the most popular article I ever wrote for the site, getting over 2,700 likes.

SponsorshipSlide
http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/11790-are-you-a-sponsored-athlete-or-an-unpaid-salesperson.html

Most sports supplement companies and other fitness related companies aggressively promote their products through athletes who can sing the praises of their benefits. Who could be better at describing the efficacy of a product and how it enhances training or recovery than an athlete who not only already uses those types of products, but someone who has a following and who can convince new customers to purchase from the company which they represent?

Here’s where things get problematic. The pool of bodybuilding and fitness athletes is pretty massive, and the waters are teeming with athletes who are anxious to get their so-called “big break”. As a result of this, savvy marketing teams from fitness related companies often sweep up these individuals because they are enthusiastic and can propel a brand’s exposure. All the company needs to do is to offer some free product to the athlete and provide instructions on how to use social media to get the word out that these products exist. Then the athletes post images of themselves holding or using products, and add affiliate codes so that any orders which are generated through that athlete’s post are credited to the athlete. This can be a great way for an athlete to make some extra money while competing or chasing down fitness related gigs and projects.

It is important to bear in mind that such athletes really aren’t sponsored, but are instead unpaid salespeople who provide free advertising and generate sales via social media posts which direct followers to product websites. Yes, they get commissions if they have affiliate codes, but such commissions are nothing to write home about unless someone is really blowing the roof off in sales. This is in stark contrast to a true athlete sponsorship, in which an athlete is paid to represent the brand as a brand ambassador.

The sponsored athlete is chosen for his or her physique, performance history and awards, facial good looks, charisma, enthusiasm, and often the size of his or her social media following. Usually a sponsored athlete signs a contract which stipulates that he or she will receive a certain amount of free product, and in most cases will also receive financial compensation which is either paid via a monthly salary or via a contest stipend. Though the athlete usually agrees to a set requirement or recommendation to provide social media posts for the company at regular intervals, the company pays the athlete for his or her trouble. Personal appearances and events are also part of the sponsored athlete agreement and clearly described in the written contract. The sponsored athlete is compensated for use of his or her likeness on advertising materials as well.

Obviously it is a far better deal to become an official sponsored athlete for a company. Otherwise, you are just providing free advertising and cheap labor in exchange for products which are sold at a significant markup from what they are manufactured at. If you post a selfie with product that somehow goes viral, the company will certainly love the boost, but I doubt you will ever see any type of compensation if you aren’t a sponsored athlete, which means you provided your likeness for free.

The truth of the matter is that there are only a handful of athlete sponsorships to go around, with a massive surplus of athletes vying for those spots. The athletes who end up getting sponsorships stand out from the crowd in some way, or fit a brand’s look and philosophy so well that it makes sense to bring them on board to represent a brand. The rest of the athletes must navigate through all the companies out there to try to find an arrangement which benefits them in some way. Sometimes it is easy to sell a product, usually because the athlete enjoys using it so much that he or she doesn’t mind providing free advertising or labor.

Sometimes a supplement company will launch a contest which is based on social media posts. One company, which shall remain unnamed, launched a huge campaign this year that was patterned on this idea, and decided to award 5 of the entrants $10,000. Sure, that sounds like a good chunk of change, but if there were 8,000 entrants, then 7,995 walked away with nothing. At the end of the campaign, the company got tons of free advertising and all those hashtags they requested for “tracking” purposes also propelled their brand in a huge way. To be honest, this is a brilliant marketing tactic, but not the best move for the majority of athletes who participated.

I have also seen companies launch contests in which entrants must purchase a product, then post on social media with hashtags to enter the contest. This is another form of free advertising for the company, a great way to generate sales, a brilliant means for them to boost exposure, and yet another way for athletes to be suckered into doing free advertising. I don’t see much harm in taking part in such a contest if you truly love a product and want to proclaim it, but just remember that it works wonders as an advertising tool for the company without any benefit for you.

One thing I will never advocate is purchasing products, even at a steep discount, while also representing a brand as one of its “sponsored” athletes. If you are asked to pay for a product while also providing free advertising on social media channels, run quickly in the other direction! Basically you are dealing with a company which doesn’t value you enough as an athlete to provide compensation for your advertising efforts. This isn’t the same as purchasing a product, finding out you like it, THEN posting something on social media which lets people know how much you like it. I know of several athletes who had done this, which sparked the attention of the company which manufactured the product, eventually leading to a sponsorship deal. But do not, I repeat, DO NOT PAY for products as a way to get false sponsorship for a company.

It isn’t a bad thing to work as an unpaid salesperson in the fitness industry as long as you know your place and value. Once your following builds, the smart thing to do is to leverage your visibility into getting an athlete sponsorship. The main thing is to make sure that you don’t get taken advantage of in the process.

Of Crossfit Boxes And Boxy Midsections

drstaceynaito Leave a comment

Originally published on mensphysique.com on Monday, 04 August 2014

http://www.rxmuscle.com/blogs/the-training-room-workouts-and-tips/11345-of-crossfit-boxes-and-boxy-midsections.html
crossfit
Have I pissed off any Crossfit devotees already with the title of this article? I hope so. I challenge any Crossfit fanatic to continue with Crossfit training while being able to grace a bodybuilding stage with the tiny waist, full lats, and rounded delts which are sought after in every single bodybuilding division. When an athletic pursuit is characterized with moves like overhead squats, push presses, push jerks, sumo deadlift high pulls, medicine ball cleans, and tire flips, developing a boxy midsection is unavoidable. I find it ironic that Crossfit gyms are referred to as boxes since the term box is rather suggestive of the body shape which develops under that discipline.

Whether you have been doing Crossfit and now want to cross over into the world of competitive bodybuilding while still training with Crossfit, or you have been competing in the bodybuilding world and are entertaining the idea of incorporating Crossfit training into your contest prep efforts, let’s just say you can’t have both. Simply put, you cannot sculpt your physique in the manner required for bodybuilding when you are a Crossfit devotee. Not only will Crossfit training widen your waistline, the intensity of Crossfit will cause excessive cortisol spikes which makes your body stubbornly cling to belly fat and derail your efforts to become super lean for the stage.

Crossfit training develops endurance and sacrifices the aesthetic lines which are sought after in bodybuilding. We who compete know that a small, nipped in waist and a wide v-taper is the ideal no matter what the division. But when you see a typical Crossfit athlete, you will see broad shoulders without the shaping or the beautiful round caps that are seen in bodybuilding. A Crossfit athlete’s quads and hams will be thick, and the back and chest muscular but compact. Most notably, the abdominal region on Crossfit athletes is always thick and boxy. This is due to the compound Olympic lifts which are regularly performed in Crossfit. You simply cannot attain the tiny waist and beautiful lines that are worshipped in the bodybuilding world when you engage in Crossfit.

I actually had a client who begged me repeatedly to let her do Crossfit two days a week despite my recommendation that she abandon it and focus on traditional weight lifting. I finally acquiesced, and allowed her to incorporate Crossfit as part of her training. As I had predicted, she sustained an injury, her waist widened from all the heavy complex movements which made her midsection boxy, and she became soft as a result of the cortisol spikes which the high intensity Crossfit training created. After three weeks of seeing all her efforts from pre-Crossfit training unravel, I asked her to reconsider her decision to engage in Crossfit. As soon as she stopped doing Crossfit, her waist began to nip in, and her body began to tighten up again.

Bodybuilding is steeped in honoring an aesthetic ideal, sculpting and defining muscle, while also celebrating muscular strength. Crossfitters may brag that they have more endurance than bodybuilders, which may be true to an extent, but I personally would rather have the lines of an IFBB Bikini Pro than to trade that all in for the wide, tank like physique of a Crossfit athlete. If the idea of muscle sculpture is what drew you into bodybuilding, celebrate that instead of being lured into Crossfit.

Arnold Sports Festival 2015

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For the first time ever, I am actually going to attend the Arnold Classic and Bikini International Finals at the Battelle Grand in Columbus, Ohio on Saturday, March 7, 2015. I am so excited to be able to watch these prestigious competitions from the audience!

This year will be the second year in which I will NOT be working a booth but instead will visit the Expo as a spectator, so it will be a very different Arnold experience for me this time around. I actually prefer to work a booth, but it will still be nice to see friends and fans, network, and have the freedom to come and go. Another big change this year is that it will be the first year that I will be staying at a hotel which is immediately adjacent to the Columbus Convention Center, which means I can keep exposure to the bitter cold and snow to a minimum!

For those of you who are unable to attend the Arnold Classic, tune into the live webcast on Bodybuilding.com. Simply go to the Bodybuilding.com website and click on the link!

2015_Arnold-Sports-Festival-Website-Ad_300x300

Get Revved Up For The New Year!

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Golden 2015 Happy New Year Greeting Card With Sparking Spot Ligh
Every year we have the opportunity to start fresh with a brand new set of days to change our attitudes and tackle our goals. Many people start the new year with resolutions to embark on diet and fitness programs in an effort to get into the best shape of their lives, improve their health, or perhaps enter a bodybuilding contest. I am bracing myself for the influx of new gym members this month because I know they will pack my local gym, but I am also well aware of the attrition rate which also occurs each year. I applaud anyone who makes the effort to change old habits and who truly commits to a regular exercise program and clean meal plan, and believe it is important to implement supplements which can boost energy levels and hasten fat loss and weight loss efforts.

Two of my favorite fat burner supplements are SWAT Fuel’s 9mm and 9mm+P, both of which deliver sustained energy with no jitters or crash. These thermogenic capsules were formulated with military personnel and law enforcement offers in mind, who must remain razor sharp through long vigils and who must also wield weapons which require precision aim. A case of the jitters in these individuals could be disastrous, so it is reassuring to know that 9mm and 9mm+P deliver on their promise of steady and long lasting energy. The 9mm+P formula contains an appetite suppressant which is extremely effective in halting cravings and preventing overeating. Both of these products are also excellent for anyone who wants more energy, whether it be for a workout or for work.

Be sure to check out SWATFuel.com and order directly from them!

Oil and Water: Is Crossfit Detrimental For Developing Aesthetic Muscle?

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Original post can be found at: http://sportsnutritionsupplementguide.com/training/crossfit/item/1389-oil-and-water-is-crossfit-detrimental-for-developing-aesthetic-muscle#.VGqav_nF-K0

Crossfit-equipment

I will boldly state right now that I’m not a fan of Crossfit, and will be delighted when its novelty wears off. I’ve dedicated my life to supporting, empowering, inspiring, guiding, coaching and otherwise promoting any activity that gets people moving. This is one reason I waited to publicly write about my arguments against the principles of Crossfit. The other more specific reason is that it’s become more common to hear NPC and IFBB competitors ask if Crossfit will enhance their efforts to get into contest shape. If the latter is you, let me cut to the chase. Not only will Crossfit widen your waistline as a result of the constant heavy “functional” lifting, it will also cause cortisol spikes, which make your body hold onto belly fat for dear life.

Before I get into why Crossfit is counterproductive to developing aesthetic muscle, a word to those who have found Crossfit gets them active, and has not caused them injury. Keep it up. If it’s Crossfit you need to keep you moving and motivated to be fit, don’t stop on my account. If however, Crossfit just doesn’t feel right, or your goal is to create your best body, and give you the best chance to stay injury free, read on. You’ll find that you don’t have to become part of the latest fitness craze to reach all of your fitness goals and then some.

CrossFit’s Unnecessary Nine
We begin our class with a review of the nine fundamental exercises that CrossFit is built upon:

Air Squat
Front Squat
Overhead Squat
Shoulder Press
Push Press
Push Jerk
Deadlift Sumo
Deadlift High Pull
Medicine Ball Clean
Oh boy, I can only imagine how many lumbar disc herniations have occurred in weekend athletes as a result of performing most of these movements, not to mention the rotator cuff strains and tears from the stress on the shoulders. First off, it just annoys me to know CrossFit renamed the free squat or bodyweight squat to Air Squat in an effort to be catchy and original. Then again, I see no point in getting a client to perform 200 or 300 “air” squats in a row, not unless your objective is to drive your client to complete exhaustion and overtraining. Based on what I have witnessed with the design of CrossFit regimens, exhaustion and overtraining is the inevitable outcome.

CrossFit routines also incorporate other exercises such as pull-ups and pushups. What bothers me here is that these movements are performed in a high rep range, to the tune of 100 or more. Then the client may be pushed to do tire flips or one of the Olympic lifts that CrossFit has managed to make faddish, even though they were developed over 100 years ago.

One of the calling cards to CrossFit workouts is training at “super high intensity”, which taken in correct doses are fundamental to conditioning. As it is used in CrossFit programming, the benefits are far outweighed by the negatives they incur. In CrossFit context, they tax the central nervous system to an excessive degree. Crossfit fanatics may love the feeling of being pushed to the limit, but this borders on being DANGEROUS. When the body is fatigued to the extent that it is in a Crossfit routine, the risk for muscle breakdown and frank rhabdomyolysis is considerable. No physical discipline is worth the risk of landing in the hospital.

I understand that Crossfit offers a great social environment and a feeling of camaraderie, but at what price? Every single person I know who is a fan of Crossfit has been injured while doing it. The suggested Crossfit regimen of 3 days on, 1 day off is too rigorous when you consider the fact that Olympic lifts are part of the core of Crossfit training. The body simply cannot repair itself in enough time. To fatigue a Crossfit client by having him/her do a WOD (workout of the day for those of you not familiar with Crossfit) and then stack on deadlifts for reps or 5 foot high box jumps is insane.

Benefits drop dramatically when the body is completely depleted like that. The Crossfit ideology of deplete and endure is BS. In contrast, bodybuilders and physique enthusiasts, train hard and heavy, and yes, they often train to depletion or failure, but they certainly aren’t going to attempt 100 pull-ups after destroying a traditional back workout. They understand the law of diminishing returns all too well.

Proponents of Crossfit often state that the training is functional and enhances the day to day activities which people perform. When was the last time you had to do a clean and jerk while on the job? Unless you work as a firefighter, stock room clerk or some other physically demanding work role, I seriously doubt that you are performing movements which mimic what happens while in a Crossfit box. Besides, if you’re injured as a result of Crossfit (or should I say WHEN), you can’t possibly perform any challenging physical movement which strains your injured body part.

For those of you who compete in the NPC or IFBB (or INBA, WBFF, etc.), don’t expect to be able to incorporate Crossfit into your contest prep training and sculpt your physique in the manner required for bodybuilding. I actually had a client who begged me repeatedly to let her do Crossfit two days a week despite my recommendation that she abandon it and focus on traditional weight lifting. I finally acquiesced, and allowed her to incorporate Crossfit as part of her training.

As I had predicted, she sustained an injury, her waist widened from all the heavy complex movements which made her midsection boxy, and she became soft as a result of the cortisol spikes which the high intensity Crossfit training created. After 3 weeks of seeing all her efforts from pre-Crossfit training unravel, I asked her to reconsider her decision to engage in Crossfit. As soon as she stopped doing Crossfit, her waist began to nip in, and her body began to tighten up again. Amen for old school weightlifting!

If it sounds like I am saying you will have to decide between doing Crossfit and competing in any of the bodybuilding divisions, I am. You simply cannot create the nipped in waist and beautiful taper that defines every single bodybuilding division. If you do Crossfit, you will create a strong body (plus some injuries), but you will also widen your silhouette and carry a layer of fat as a result of all that cortisol you will release from constant high intensity training. Look at a typical Crossfit athlete. Shoulders are broad, quads and hams are thick, and the abdominal region is thick and boxy. That is what happens when compound Olympic lifts are performed on a regular basis. If that is your aesthetic ideal, by all means knock yourself out with Crossfit, but you will be destroyed on a bodybuilding stage. On the subject of Olympic lifts, even power lifters have the sense not to rep out on these movements. Yet Crossfitters, blinded by the so-called warrior mentality that leads them to do stupid things that invite injury, will rep out on movements which recruit a tremendous amount of muscle fibers and hence tax the central nervous system. I am willing to bet that the Crossfit nation contends with adrenal burnout, permanent muscle damage, and repetitive tendon and ligament ruptures on a relatively consistent basis, and that such negative aspects will eventually cause the demise of this fad sport.

I will always staunchly defend the focus and the principles behind bodybuilding. I know that NPC and IFBB competitors are true warriors and know how to push through grueling training. I also strongly believe that for the most part, most competitors are smart enough not to over train or invite injury by performing movements which are biomechanically unsound. The world of bodybuilding not only rewards strength, but it also recognizes the aesthetic ideal which all bodybuilders aspire to achieve, regardless of division. Bodybuilding is not about flipping a massive tire across a gym, it’s about sculpting and defining muscle.

Are You A Sponsored Athlete Or An Unpaid Salesperson?

drstaceynaito Leave a comment

Original post can be found here:

http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/11790-are-you-a-sponsored-athlete-or-an-unpaid-salesperson.html

Are you an athlete
Most sports supplement companies and other fitness related companies aggressively promote their products through athletes who can sing the praises of their benefits. Who could be better at describing the efficacy of a product and how it enhances training or recovery than an athlete who not only already uses those types of products, but someone who has a following and who can convince new customers to purchase from the company which they represent?

Here’s where things get problematic. The pool of bodybuilding and fitness athletes is pretty massive, and the waters are teeming with athletes who are anxious to get their so-called “big break”. As a result of this, savvy marketing teams from fitness related companies often sweep up these individuals because they are enthusiastic and can propel a brand’s exposure. All the company needs to do is to offer some free product to the athlete and provide instructions on how to use social media to get the word out that these products exist. Then the athletes post images of themselves holding or using products, and add affiliate codes so that any orders which are generated through that athlete’s post are credited to the athlete. This can be a great way for an athlete to make some extra money while competing or chasing down fitness related gigs and projects.

It is important to bear in mind that such athletes really aren’t sponsored, but are instead unpaid salespeople who provide free advertising and generate sales via social media posts which direct followers to product websites. Yes, they get commissions if they have affiliate codes, but such commissions are nothing to write home about unless someone is really blowing the roof off in sales. This is in stark contrast to a true athlete sponsorship, in which an athlete is paid to represent the brand as a brand ambassador. The sponsored athlete is chosen for his or her physique, performance history and awards, facial good looks, charisma, enthusiasm, and often the size of his or her social media following. Usually a sponsored athlete signs a contract which stipulates that he or she will receive a certain amount of free product, and in most cases will also receive financial compensation which is either paid via a monthly salary or via a contest stipend. Though the athlete usually agrees to a set requirement or recommendation to provide social media posts for the company at regular intervals, the company pays the athlete for his or her trouble. Personal appearances and events are also part of the sponsored athlete agreement and clearly described in the written contract. The sponsored athlete is compensated for use of his or her likeness on advertising materials as well.

Obviously it is a far better deal to become an official sponsored athlete for a company. Otherwise, you are just providing free advertising and cheap labor in exchange for products which are sold at a significant markup from what they are manufactured at. If you post a selfie with product that somehow goes viral, the company will certainly love the boost, but I doubt you will ever see any type of compensation if you aren’t a sponsored athlete, which means you provided your likeness for free. The truth of the matter is that there are only a handful of athlete sponsorships to go around, with a massive surplus of athletes vying for those spots. The athletes who end up getting sponsorships stand out from the crowd in some way, or fit a brand’s look and philosophy so well that it makes sense to bring them on board to represent a brand. The rest of the athletes must navigate through all the companies out there to try to find an arrangement which benefits them in some way. Sometimes it is easy to sell a product, usually because the athlete enjoys using it so much that he or she doesn’t mind providing free advertising or labor.

Sometimes a supplement company will launch a contest which is based on social media posts. One company, which shall remain unnamed, launched a huge campaign this year that was patterned on this idea, and decided to award 5 of the entrants $10,000. Sure, that sounds like a good chunk of change, but if there were 8,000 entrants, then 7,995 walked away with nothing. At the end of the campaign, the company got tons of free advertising and all those hashtags they requested for “tracking” purposes also propelled their brand in a huge way. To be honest, this is a brilliant marketing tactic, but not the best move for the majority of athletes who participated. I have also seen companies launch contests in which entrants must purchase a product, then post on social media with hashtags to enter the contest. This is another form of free advertising for the company, a great way to generate sales, a brilliant means for them to boost exposure, and yet another way for athletes to be suckered into doing free advertising. I don’t see much harm in taking part in such a contest if you truly love a product and want to proclaim it, but just remember that it works wonders as an advertising tool for the company without any benefit for you.

One thing I will never advocate is purchasing products, even at a steep discount, while also representing a brand as one of its “sponsored” athletes. If you are asked to pay for a product while also providing free advertising on social media channels, run quickly in the other direction! Basically you are dealing with a company which doesn’t value you enough as an athlete to provide compensation for your advertising efforts. This isn’t the same as purchasing a product, finding out you like it, THEN posting something on social media which lets people know how much you like it. I know of several athletes who had done this, which sparked the attention of the company which manufactured the product, eventually leading to a sponsorship deal. But do not, I repeat, DO NOT PAY for products as a way to get false sponsorship for a company.

It isn’t a bad thing to work as an unpaid salesperson in the fitness industry as long as you know your place and value. Once your following builds, the smart thing to do is to leverage your visibility into getting an athlete sponsorship. The main thing is to make sure that you don’t get taken advantage of in the process.

Hand X Band For A Stronger Grip And Great Rehab For Tennis Elbow

drstaceynaito 1 Comment

handxband_diagram
If you think about all the grasping and gripping you do in your daily life, such as opening doors, driving, working out with weights, etc., it’s pretty obvious that you use the muscles which flex your fingers far more often than the ones which extend (or straighten out) the fingers. Over time, this results in overdevelopment of the finger flexors relative to the extensors. A new product called the Hand X Band enables you to selectively exercise the finger extensors, establishing muscular balance and increasing strength. These clever bands are inexpensive, durable, and effective.

The Hand X Band is great for athletes who want to balance their strength and muscular development, but it is also excellent for upper extremity rehab.

You can order direct from the site: http://handxband.com