Why Influencer Marketing Is Key In The Fitness Industry

Source: 123rf.com
Image ID : 111956931
Copyright : ammentorp

Influencer marketing has become an integral part of our modern culture, and is increasing in popularity as a way for businesses to capture new customers to purchase their products and services. Since the fitness industry is particularly visually centered, and also because it tends to sit on the cutting edge of brand marketing, many of my fitness friends and I have been able to forge long-standing relationships with brands as we bring awareness to their products, while also solidifying our relationships with our followers. It’s a wonderful symbiosis in which everyone wins – the brand has powerful advertising via social media portals, the influencer is able to garner the loyalty of fans by promoting respected items, and the followers are introduced to new and exciting products, usually with an associated discount as a thank you from the influencer and the company which is selling the product.

One critical component to success with influencer marketing, regardless of whether you are a company or an individual influencer, is to be willing and able to adjust to the changes which tend to occur across social media platforms. For example, Instagram and Facebook fairly recently implemented certain regulations on how a post should be tagged, and such regulations are always subject to change. It is vital to stay abreast of guideline changes as they come down the pike.

Another important aspect of influencer marketing is that influencers should be genuinely passionate about the brands they represent. A prime reason why social media marketing is so popular is that followers believe in the influencers they follow, and they want sound, honest advice on what merchandise or services they can purchase which will enable them to reach their fitness goals. Followers want to know what products an influencer has used to obtain his or her enviable physique, what fitness apparel is the most comfortable, functional and flattering, etc. The more honest an influencer is, the more the audience appreciates any recommendations made by that person.

Dr. Stacey Naito

In a similar vein, companies which turn to social media influencers to promote their products or services meet with the best success when they like the influencer’s overall vibe and messages, as well as the target audience which the influencer has built via social media. Fitness influencers of varying ages can also help to expand brand awareness for a company, as can influencers who have a unique perspective (moms, senior citizens, people with diabetes, etc.).

There are many athletes and fitness professionals who essentially fell into the world of brand influencership, partially because they were well-respected by their fitness peers, but mostly because they behaved with integrity and were transparent with their fans and followers about their experiences and struggles with training, diet, and performance. It makes a huge difference when an athlete speaks from the heart, and such candor helps to build up the brands he or she represents. From a personal perspective, I have never endorsed or promoted a brand or product which I did not wholeheartedly believe in, and I know my followers can tell that I am forthright and honest when I post YouTube reviews, blogposts, etc.

We certainly live in a very different age now, one in which people expect different options for their exercise regimens and meal plans. For example, fitness apps are incredibly popular, especially since most of them have tracking software built in so that a user can enter in goals and track progress. Other people specifically want at-home workouts because they either don’t want to join a gym, or don’t feel comfortable working out in a public environment. That’s where some popular fitness influencers can guide followers to workouts they can perform while they are in the comfort of their own homes.

If you are the owner of a fitness-minded company, and you haven’t explored the world of brand influencer marketing, doing so could take your brand to the next level. For aspiring fitness brand influencers, make sure the brands you post on your profile are congruent with what your followers want to see. As long as you are consistent and honest with your marketing, chances are your brand and your following will steadily grow.

Which Chrissy’s Socks Am I Wearing?

Thigh high boots are part of my signature style…so are thigh high socks!

My friends know that I am obsessed with thigh high boots, but they might not know how much I enjoy wearing different thigh high socks underneath my boots. There is a wild streak in me that gravitates towards fun designs like the ones that Chrissy’s Socks offers, and the best part is that it’s my way of having fun with my personal style. When I’m home, I really enjoy walking around the house in leggings and fun knee high or thigh high socks.

Can you guess which pair of Chrissy’s Socks I might be wearing here?

Which style of Chrissy’s Socks am I wearing here?

Here are the thigh high sock styles which Chrissy’s Socks offers:

https://www.kneehighsocks.org/products/Thigh-High.html#.XLE8gPZFzVI

A great pair of socks will stay in place, feel great against the skin, and with thigh high boots, help to keep the boots in place so that they don’t slouch or bunch up. Chrissy’s Socks deliver on all counts!

Check out all of their amazing styles by accessing this link:
https://www.kneehighsocks.org

Our New Security Blanket

Think about the one thing which is constantly at your side, namely, your phone.

You rely on that small, handheld computer to keep your life in order, so much so that misplacing it sends you into an instant panic. Your LIFE is on that phone, dammit, and if you were to lose it, you would hate to imagine how much its loss would disrupt your life. I am willing to bet that you carry your cell phone everywhere, even into the restroom, which is why cell phones harbor some of the nastiest germs which are found on inanimate objects these days.

Your thumbs assert their special evolutionary spot in the animal kingdom by constantly texting, liking posts, scrolling, and sweeping to the left or right. Unfortunately, that also means gamekeeper’s thumb, an injury to a tendinitis in thumb ligaments is all to common now.

Your relationship with your phone is so tight that you will stare into it even while at dinner with friends, and it will tempt you to fuss with it while driving, despite the dangers associated with driving and texting.

I have a suggestion for you if you are so attached to your phone that it has become a security blanket. Why not leave it at home while you run to the gym? How about leaving it on your desk at work while you use the restroom? Leave it face down on the table when you are having dinner with friends. Avoid looking at it once you have crawled into bed. It won’t be the end of the world if you put your phone down every once in a while.

Fat-Bottomed Girls

If I see one more fat-assed female wagging her goodies all over social media and claiming to be a “fit chick”, I swear I will scream. It’s one thing to have a sumptuous, full set of glutes which either Mother Nature was kind enough to dole out or which a consistent glute training routine created. It’s another thing entirely to have a wide, chunky, FAT derriere and pretend that such a poor display of physical fitness can pass off as an awe-inspiring example of hard work and dedication.

Basically, fat-bottomed girls are a dime a dozen these days. I say this boldly because I have seen far too many Instagram accounts which feature women who are amply endowed in the posterior, yet not through hard work and determination, and who think that there is some value in collecting followers simply on the basis of their smutty, slutty images. As was suggested in the Queen song “Fat Bottomed Girls” from 1978, girls who would ordinarily fail to catch the eye of a man who wanted a quality mate would do in a pinch when it came to casual sex. The song celebrates groupies who would never have a chance at being around musical superstars unless they agreed to engage in sexual activities for a night or two.

We now live in an age in which a woman like Kim Kardashian (yes, I am picking on her) is able to attain CELEBRITY STATUS on the basis of questionable criteria:

1. She has a huge derriere, and it isn’t shapely. Well, I guess chunky is a shape.
2. She has a certain amount of sex appeal and isn’t shy about disrobing.
3. She’s rolling in money so she can essentially buy her way to the top.

This begs the question, what is her talent? I challenge EVERY female who possesses surplus adipose tissue in her nether regions and who has a massive social media following simply on the basis of that part of her anatomy to tell me what talent she could possibly have. Because even if she DID have a hidden talent, no male follower on Instagram gives a rat’s ass whether she was a gifted violinist at one point or that she almost completed a masters program in criminal justice.

Just keeping it real.

When You Can’t Make Yourself Like Someone

when-you-dont-like-someone

Have you ever been in a situation in which someone just rubs you the wrong way, and no matter how you try, you just CAN’T get yourself to formulate a positive opinion of the person? This has happened to me many times in my life. More recently, two people have triggered my intense dislike to the point where I had to block one of them on social media. Without disclosing the identities of the people involved, I will merely describe the situations I have experienced with each of them. The situation with the female has been more subtle, and as a result, I have made more of an effort to like her (to no avail). The guy in the second example has been enough of an ass that I am much more adamant about keeping my distance from him.

The female I referenced had been perfectly nice until one bodybuilding contest a couple of years ago in which we competed against each other. Suddenly, I was the enemy, and she became even more disgusted when I placed higher than her. I know she was utterly convinced that she was much hotter, and much more deserving of a higher placing. I was taken aback by her energy but decided to brush it off. Two and a half years later, I cannot bring myself to say hello to her, to like her social media posts, or to offer flattering commentary when someone makes reference to her and asks me what I think of her. I just can’t do it. It all stems from her attitude from that one contest.

As for the fella who rubbed me the wrong way, the pressure to like him stems from the fact that he is romantically tied to one of my dearest friends. I truly WANTED to like him, but from the moment I met him, his energy was so shifty that I took an immediate dislike to him. My gut instinct told me this guy was bad news, yet I knew that my love-struck friend wouldn’t be able to process any comments from me that revealed how I really felt, so I kept my mouth shut. Then an incident occurred in which he hurled an insult at me (peppered with profanity) which was uncalled for. I was so shocked that I became unhinged, and told him exactly how I felt about him. Of course my friend was unfortunately caught up in the middle of that exchange, and our friendship has been adversely affected as a result. I DON’T LIKE THE GUY, and I cannot force myself to feign acceptance and respect for someone I can’t stand.

I believe it is very unhealthy to harbor a hidden dislike for someone. While I understand that one must maintain composure in business settings, I will never compromise my feelings or beliefs, especially when I am treated poorly by someone. If someone doesn’t want to play nice in the sandbox, I will just find another sandbox to play in!

How Social Media Has Messed Us Up

The majority of us can’t even imagine being without our cell phones. The relatively tiny devices we carry around with us now function as GPS devices, marvelous computers which connect us to every part of the world, tie us into a massive information network which we have become entirely reliant on, and also happen to function as the basic communication aids which were originally invented by Italian inventor Antonio Meucci in 1849 (Alexander Graham Bell won the credit in 1876 as a result of winning the first U.S. patent).

Cell phones have become a necessity in modern society, but they have also caused us to develop compulsive behaviors which feed into the irresistible distraction which they present. Though you may deny it, I am willing to bet that you experience a certain level of anxiety if your cell phone battery power winds down, if you lose reception, if you lose a Wifi signal, or are somehow locked out of a website you need to access immediately. We have become so reliant on the immediate gratification which comes with doing a Google search on our Smartphones or iPhones that we have turned into petulant children when glitches occur. We are so dependent on our cellular devices that they have become security blankets.

Whether we like it or not, our reliance on cellular technology makes us less productive and less attentive to ordinary daily tasks. We could be sitting at work, cooking a meal, walking our dogs, or driving to work, while still concerned about what supposedly vital information we are missing by not staring at our phones. God forbid we miss our friends’ Facebook updates or allow our email inboxes to pile up as we try to navigate through a typical day! We are accustomed to having our phones close by at all times, and every time it makes a notification sound, we stop what we are doing to attend to our phones, which draws attention away from what we should really be focused on. Time ticks by, and suddenly, we are distracted from viewing a beautiful sunset. Even if we view that beautiful sunset, we tend to feel a compulsion to record the sunset by taking a picture of it with those confounded phones.

Even when we aren’t at work, our brains must sort through an enormous amount of information from our phones and computers. One 2011 study stated that we take in the equivalent of about 174 newspapers’ worth of information every single day. And since the brain’s ability to process information is limited, we often end up feeling overwhelmed and anxious as we try to power through all the information being thrown at us. Though the age of social media has enabled us to connect in novel and far-reaching ways, it also robs us of our attention and distracts us from other tasks.

It’s no wonder that the incidence of anxiety in our society has increased dramatically.

There should be a limit on the frequency with which we view social media sites. Be sure to set aside a brief designated time each day to check emails and peruse social media, then PUT YOUR PHONE AWAY. Leave the bulk of each day to relaxing, sightseeing, engaging in outdoor activities, and enjoying life. Trust me, your brain needs a break from the constant influx of technology.

Another disturbing reality about our attachment to cell phones is the false sense of community we feel as a result of social media notifications and texts. The perception is that we are part of a vast network, but the ironic thing is that we tend to access our cell phones while alone. This isolation from actual interaction can actually trigger loneliness and depression. From the moment we wake up until we rest our heads to sleep, our cell phones are always on. They even serve as our alarm clocks now!

I’d Rather Have Genuine Followers…

keep-calm-and-stop-buying-followers-2

It is astounding to me how many people will try to cheat the social media system in place these days by buying followers. A few of my friends have jumped on the follower-purchasing bandwagon, and though I understand to some extent why such a practice is appealing to them, I honestly believe it is cheating. I have seen Instagram profiles grow literally overnight (examples are: from 12k followers to 26k, or from 2,700 to 88k), and the number of likes on images grow (more examples: from 45 to 1,200, from 300 to 8,000). Sorry, but I call bullshit on every single individual whose profile has a sudden surge without any valid reason for it. It’s all so obvious!

Furthermore, followers who are purchased are typically not interested in what a person has to sell, and are only interested in a follow-for-follow, like-for-like benefit. For those of you who are guilty of purchasing followers, I will be blunt and tell you that your group of fair-weather followers is as ephemeral as the Sahara wind. So if you insist on building a phony world for yourself, by all means, have fun with that. But you will lose genuine followers in a heartbeat. I just won’t play into that game of illusion.

The Social Media T and A Show

Social media is pretty much here to stay, as evidenced by the worldwide participation which has emerged. Truth be told, it can be fantastic way to build a brand and to advertise products and services. However, social media has also provided very easy access to smut and porn of all degrees (I’m guessing at the extent here, since I have no idea how far that river extends). My belief is that as long as no one is getting hurt or bullied, all is fair and that the more salacious profiles should be able to do their thing. Seriously, if that’s your thing, then rock on.

However, this post is about the so-called “above board” profiles whose admins are young fitness women and men desperate to increase their following by whatever means they can. Here’s my contention: if you are truly a FITNESS person, the occasional selfie which features your ample bosom or buttocks seems reasonable, but if you are littering your Snapchat or Instagram account with images of your big fake twins (either pectoral or down south) and proclaiming that you are just trying to spread the love, you’re not fooling anyone. Guys are surely sending their “love”, and certainly not in a proper or flattering way. Why would you even take pride in growing numbers of followers if you know that you are only building an online spank bank for creeps?

I understand that some men are so creepy that they’ll get off on images of models in bras from a 1954 Sears catalog, but if you are posting pics of yourself bending over bare-assed, you are truly asking for attention from the least savory members of society. And if that’s the case, shame on you. The only value you have when you consistently post scandalous images of your barely-clothed body is as a hot piece of ass, and certainly not someone with any authority or intellectual merit, even if you hold three doctorates and have won a bunch of academic awards.

I’m not saying you can’t be sexy, but there is a lot to be said for leaving something to the imagination. If you are revealing any part of yourself which might only otherwise be revealed behind closed doors to the object of your lust, you’d better think twice about what kind of riff-raff such an image will attract.

A good filter to use when you are thinking of posting an image on social media is to ask yourself, “Would I be okay with my dad/mom/daughter/son/brother/sister/grandpa/grandma seeing this image?” Try not to rationalize the response, but really pay attention to what the image conveys, as well as what kind of audience it will draw in. Another good filter is to ask yourself, “Will I be proud or embarrassed about this image in 5/10/1/20/25/30 years?”

In summary, if you are a fitness person with a social media profile which features a constant display of body parts and crevices which should only be seen by your lover, and which are not in any way related to the porn industry, you might as well switch industries. That is, unless you want to be recognized for something other than your lady humps or your baby-maker!