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Are You A Sponsored Athlete Or An Unpaid Salesperson?

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Originally published on mensphysique.com on Wednesday, 12 November 2014

This was the most popular article I ever wrote for the site, getting over 2,700 likes.

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http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/11790-are-you-a-sponsored-athlete-or-an-unpaid-salesperson.html

Most sports supplement companies and other fitness related companies aggressively promote their products through athletes who can sing the praises of their benefits. Who could be better at describing the efficacy of a product and how it enhances training or recovery than an athlete who not only already uses those types of products, but someone who has a following and who can convince new customers to purchase from the company which they represent?

Here’s where things get problematic. The pool of bodybuilding and fitness athletes is pretty massive, and the waters are teeming with athletes who are anxious to get their so-called “big break”. As a result of this, savvy marketing teams from fitness related companies often sweep up these individuals because they are enthusiastic and can propel a brand’s exposure. All the company needs to do is to offer some free product to the athlete and provide instructions on how to use social media to get the word out that these products exist. Then the athletes post images of themselves holding or using products, and add affiliate codes so that any orders which are generated through that athlete’s post are credited to the athlete. This can be a great way for an athlete to make some extra money while competing or chasing down fitness related gigs and projects.

It is important to bear in mind that such athletes really aren’t sponsored, but are instead unpaid salespeople who provide free advertising and generate sales via social media posts which direct followers to product websites. Yes, they get commissions if they have affiliate codes, but such commissions are nothing to write home about unless someone is really blowing the roof off in sales. This is in stark contrast to a true athlete sponsorship, in which an athlete is paid to represent the brand as a brand ambassador.

The sponsored athlete is chosen for his or her physique, performance history and awards, facial good looks, charisma, enthusiasm, and often the size of his or her social media following. Usually a sponsored athlete signs a contract which stipulates that he or she will receive a certain amount of free product, and in most cases will also receive financial compensation which is either paid via a monthly salary or via a contest stipend. Though the athlete usually agrees to a set requirement or recommendation to provide social media posts for the company at regular intervals, the company pays the athlete for his or her trouble. Personal appearances and events are also part of the sponsored athlete agreement and clearly described in the written contract. The sponsored athlete is compensated for use of his or her likeness on advertising materials as well.

Obviously it is a far better deal to become an official sponsored athlete for a company. Otherwise, you are just providing free advertising and cheap labor in exchange for products which are sold at a significant markup from what they are manufactured at. If you post a selfie with product that somehow goes viral, the company will certainly love the boost, but I doubt you will ever see any type of compensation if you aren’t a sponsored athlete, which means you provided your likeness for free.

The truth of the matter is that there are only a handful of athlete sponsorships to go around, with a massive surplus of athletes vying for those spots. The athletes who end up getting sponsorships stand out from the crowd in some way, or fit a brand’s look and philosophy so well that it makes sense to bring them on board to represent a brand. The rest of the athletes must navigate through all the companies out there to try to find an arrangement which benefits them in some way. Sometimes it is easy to sell a product, usually because the athlete enjoys using it so much that he or she doesn’t mind providing free advertising or labor.

Sometimes a supplement company will launch a contest which is based on social media posts. One company, which shall remain unnamed, launched a huge campaign this year that was patterned on this idea, and decided to award 5 of the entrants $10,000. Sure, that sounds like a good chunk of change, but if there were 8,000 entrants, then 7,995 walked away with nothing. At the end of the campaign, the company got tons of free advertising and all those hashtags they requested for “tracking” purposes also propelled their brand in a huge way. To be honest, this is a brilliant marketing tactic, but not the best move for the majority of athletes who participated.

I have also seen companies launch contests in which entrants must purchase a product, then post on social media with hashtags to enter the contest. This is another form of free advertising for the company, a great way to generate sales, a brilliant means for them to boost exposure, and yet another way for athletes to be suckered into doing free advertising. I don’t see much harm in taking part in such a contest if you truly love a product and want to proclaim it, but just remember that it works wonders as an advertising tool for the company without any benefit for you.

One thing I will never advocate is purchasing products, even at a steep discount, while also representing a brand as one of its “sponsored” athletes. If you are asked to pay for a product while also providing free advertising on social media channels, run quickly in the other direction! Basically you are dealing with a company which doesn’t value you enough as an athlete to provide compensation for your advertising efforts. This isn’t the same as purchasing a product, finding out you like it, THEN posting something on social media which lets people know how much you like it. I know of several athletes who had done this, which sparked the attention of the company which manufactured the product, eventually leading to a sponsorship deal. But do not, I repeat, DO NOT PAY for products as a way to get false sponsorship for a company.

It isn’t a bad thing to work as an unpaid salesperson in the fitness industry as long as you know your place and value. Once your following builds, the smart thing to do is to leverage your visibility into getting an athlete sponsorship. The main thing is to make sure that you don’t get taken advantage of in the process.

How To Beat Down Excuses That Derail You From Your Fitness Goals

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Originally published on RxGirl on Wednesday, 07 May 2014

http://www.rxmuscle.com/rx-girl-articles/10839-how-to-beat-down-excuses-that-derail-you-from-your-fitness-goals.html
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I am grieving as I write this, because a very dear friend whose end of life care I was assisting in just passed away less than 24 hours ago. Though I am very rattled by this, I made sure to hit the gym first thing this morning, and I ate clean all day, packing and carrying my meals, with only one transgression which was a bottle of cold sake I had promised to myself and my friend once he had passed on. No matter how rough life is, I will not jeopardize all the hard work I put into building muscle and sculpting a physique that I could proudly display on the IFBB Pro stage this year.

A similar situation occurred with one of my clients whose father had suddenly died. Instead of making a plethora of excuses, avoiding training and abandoning her meal plan, she told me she wanted to channel her grief into her contest prep program, and so she did. She honored her father, continued to plug away at work, and took care of two small children while still honoring her commitment to herself and her fitness goals, and for that she is a true warrior.

Illness and death of a loved one are difficult to handle when one is in full contest prep mode or adopting a full blown fitness overhaul, but thankfully rather rare. The more common culprit in fitness plans falling by the wayside is the day to day life craziness that always threatens to pull us off our path. If we are not diligent and consistent about sticking to a regimen regardless of how hectic things get, a journey to ultimate fitness can dissolve into a jumble of self-doubt, fear and excuses. The most common pattern I see in competitors is one in which effective time management is lacking, resulting in missed workouts and meal prep that never happens. Let’s face it: we are ALL busy, but when one is determined and consistent, it is possible to adhere to a fitness plan or contest prep regimen.

I caution ladies (and guys, too) to avoid slipping into occasional rationalizations like, “Oh, I’m too tired to lift tonight…I’ll do a double lift tomorrow,” or “a couple of quick meals through Taco Bell isn’t really going to throw me off my prep,” because such rationalizations can develop into a regular pattern which will sabotage one’s fitness efforts. Please do NOT turn into one of those ladies who pushes a contest date back repeatedly because you don’t feel ready. Is it that you don’t feel ready, or that you are constantly throwing roadblocks in your own way by caving into peer pressure and eating unhealthy foods, drinking alcohol, getting insufficient sleep and going through the motions when you train? You need to ask yourself if your lack of discipline, whether expressed by putting yourself in certain social situations, binging on unhealthy foods at home because you are frustrated with your slow progress, or not making the time to prep and pack your meals regularly, is getting you the results you really want.
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A repatterning must occur when excuses begin to creep across your mind. Instead of thinking that a binge could count as one admittedly huge cheat meal, think of how you will end up feeling after binging. You belly will be distended, you will physically feel sluggish and weak, I am willing to bet your self-esteem will sink. So why do it in the first place? Keep tempting foods out of your kitchen, and remind yourself of your fitness goals. If you go to events or dinners, consider packing your food and bringing it with you.

People have grown so accustomed to me bringing my own food that they don’t even blink when they see me with my food cooler bag. I have attended medical dinners with my food bag in tow, consuming clean food while my colleagues dove into meat selections with sauces, heavy starch dishes, and decadent desserts. To be honest, when I see how my colleagues look, I am thankful that I practice such clean eating.

If you tend to make excuses about getting to the gym for workouts, remember your GOAL. If you need to refer to images of people whom you aspire to be like, then do it. Pack your workout gear in a bag and keep it in your car if you have trouble motivating yourself to get to the gym once you get home from work. Take the energy you would put into making excuses and get to the gym right after work! Also be sure to schedule your workouts so that they become a priority in your life.

Be consistent, BELIEVE IN YOURSELF, and you will ultimately attain the fitness goals you seek.

Arnold Sports Festival 2015

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For the first time ever, I am actually going to attend the Arnold Classic and Bikini International Finals at the Battelle Grand in Columbus, Ohio on Saturday, March 7, 2015. I am so excited to be able to watch these prestigious competitions from the audience!

This year will be the second year in which I will NOT be working a booth but instead will visit the Expo as a spectator, so it will be a very different Arnold experience for me this time around. I actually prefer to work a booth, but it will still be nice to see friends and fans, network, and have the freedom to come and go. Another big change this year is that it will be the first year that I will be staying at a hotel which is immediately adjacent to the Columbus Convention Center, which means I can keep exposure to the bitter cold and snow to a minimum!

For those of you who are unable to attend the Arnold Classic, tune into the live webcast on Bodybuilding.com. Simply go to the Bodybuilding.com website and click on the link!

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Celiac Disease: A Blessing In Disguise For Competitors?

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Originally published on RxGirl on Thursday, 13 March 2014

http://www.rxmuscle.com/rx-girl-articles/10435-celiac-disease-a-blessing-in-disguise-for-competitors.html
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Celiac disease is an autoimmune response to gluten which results in inflammation in the small intestines and may include symptoms such as abdominal pain, constipation, nausea, fatigue, and diarrhea. This disease can be extremely debilitating for some people, and for this reason, sufferers need to adopt a gluten-free diet for a lifetime.

Gluten is found in so many different food items that it can be quite a challenge to avoid it. For example, gluten is found in grains such as rye and barley, and certain grains like oats can become contaminated with wheat during their production. Wheat is the most ubiquitous gluten-containing grain, hiding in bulgur, farina, kamut, semolina, spelt, beer, breads, baked goods, candies, cereals, crackers, cookies, croutons, French fries, imitation meat, pastas, luncheon meats, salad dressings, soy sauce, potato chips, tortilla chips, soups, modified food starch, and even some supplements and medications. Gluten-free items include fresh eggs, meats, poultry, fish, vegetables, fruits, dairy products, buckwheat, flax, corn and cornmeal, amaranth, millet, quinoa, soy, tapioca, sorghum, and gluten-free soy, corn, rice and potato flours.
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The good news is that the dietary restrictions of celiac disease complement the restrictions practiced during contest prep. The only commonly used grain in contest prep which might cause an issue in those suffering from celiac disease (oats) can be found in a gluten-free version now. Gluten free items tend to be very contest friendly and provide sound nutrition for building muscle and optimizing metabolism. In addition, the practice of avoiding the commonly designated forbidden foods which usually serve as nuisances for most competitors is a requirement for the celiac sufferer, because delving into such foods carries significant health consequences for her.
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Perhaps you have been competing for a while and were just recently diagnosed with celiac disease. If so, you are most likely practicing eating habits which are consistent with the diet you need to follow in order to manage your disease. Perhaps you have lived with celiac disease for some time and have been considering stepping onstage to compete. If you have been managing your disease with dietary modifications, those modifications will be remarkably similar to what you will be practicing with contest prep.
It may indeed be a blessing in disguise for competitors to have celiac disease, since it can turn a weak will into an iron will. Celiac sufferers must make lifestyle adjustments for a lifetime in order to avoid the potentially devastating complications which can manifest over time when a gluten free diet is not followed. I have noticed that competitors who have celiac disease tend to be the most consistent with their meals and contest prep regimen. It certainly makes sense to underscore the health impact of a meal plan which is gluten free and which centers around whole food sources. Such a strategy will also maximize one’s chances of success onstage.

One Step Forward Two Steps Back: Fighting Muscle Loss As You Age

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Originally published on mensphysique.com on Monday, 07 April 2014
fit at older age
http://www.rxmuscle.com/blogs/the-news-the-newest-in-mp/10590-one-step-forward-two-steps-back-fighting-muscle-loss-as-you-age.html

The sad truth about getting older is that it becomes more and more difficult to hold onto the plentiful lean muscle mass and low body fat we tend to take for granted during our younger years. An inevitable consequence of growing older is the increasing struggle to maintain lean muscle mass as the years pass. Even if you have been blessed with a genetic propensity for the optimal balance of lean tissue and body fat, be prepared to work harder over time to keep what you have. This also means that master’s competitors usually have to train harder to build muscle mass, and are also more sensitive to dietary fluctuations and digressions than their younger counterparts.

The good news is that there are steps which can be taken to combat the unfavorable shift in body composition which makes its appearance after one’s mid-thirties. Perhaps the MOST important intervention which the vast majority of you are already practicing is weight training. You can continue to challenge yourself and lift heavy, but you might want to consider adding glucosamine and turmeric to your supplement regimen to protect the joints and minimize inflammation. Another adaptation in the weight room which older athletes respond especially well to is unilateral training. Unilateral movements improve balance and coordination and make it possible to correct strength imbalances.

Another way to naturally boost the body’s ability to combat aging which you are most likely already practicing is to consume adequate protein. When protein is consumed, a steady stream of glucose is released via glucagon without spiking insulin levels in the body. Conversely, a diet low in protein but high in carbohydrates results in high levels of insulin, which over the course of time can result in widespread inflammation, diabetes, and obesity. Surprisingly, the protein needs of people from middle age on (40’s and over) increase as a result of diminished protein synthesis in the aging body. Protein intake must be increased in order to offset the deficiency.

If you are already weight lifting regularly and taking in sufficient protein, you may want to consider boosting your intake of glutamine and branched-chain amino acids, particularly leucine. These building blocks help to optimize the body’s ability to utilize dietary protein to build new muscle and repair damaged muscle fibers.

Though animal sources of protein are excellent options for people of any age, whey protein in particular is a remarkable protein source in older people. It is highly absorbable, contains all 18 amino acids, immunoglobulins and lactoferrin, and all the building blocks for a powerful antioxidant called glutathione. Glutathione deficiency is linked to Alzheimer’s disease, cardiovascular disease, arthritis, asthma and cancer, and because of this, it is considered a key substance in combating the process of aging. Natural glutathione production in the body declines with age, but with whey protein on board, the amino acids necessary for glutathione production are supplied to the body and optimal levels can be attained as a result.

Though athletes and competitors are aware of the health and muscle building benefits of whey protein, I am astonished by how it is not utilized nearly enough by the average person. All too often I see patients who regularly skip meals and eat fast foods and other processed foods, and who assume that whey protein is only for athletes. If you are an average person who wants to change poor eating habits and optimize cellular function, then you need to boost protein intake and add whey as one of your protein sources. You are doing yourself a disservice if you insist on eating junk carbs like simple sugars and processed foods, skipping meals, and consuming insufficient protein, especially if you are over the age of 35 and trying to fend off disease and aging.

If you are proactive and consistent about taking the necessary steps to battle age-related muscle loss, you will reap the benefits of better health and vitality and will rival those half your age with a muscular physique to be envied.

Weightlifting Safely While Pregnant

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Originally published on RxGirl on Monday, 27 January 2014

http://www.rxmuscle.com/rx-girl-articles/10085-weightlifting-safely-while-pregnant.html
Pregnant with weights
Female competitors don’t have to give up lifting weights while pregnant, but it is very important to make modifications so that the growing fetus and the mother are both protected from injury. Make sure to inform your doctor of your desire to continue weight training while pregnant, and be prepared to put your exercise regimen on hold if conditions such as pre-eclampsia or cervical insufficiency exist.

Though you may be accustomed to training like a warrior, you need to drop your intensity while pregnant and remember that the focus is on maintaining current muscle tone rather than on gaining muscle. It is even more important to listen to your body’s cues, and stop exercising if any pain emerges during the routine. Whatever you do, do NOT be stubborn and engage in heavy lifting or contact sports which could harm you and your baby!

Usually even the most athletic and conditioned women will tire very quickly while exercising during pregnancy, requiring an additional hour nap for every 30 to 45 minutes spent working out. Balance will also become an issue, especially in the later stages of pregnancy, so free squats, lunges, bosu work, and plyometrics should be replaced with exercises which are more stable.

When performing cardio, it is probably best to switch to an elliptical machine which will confer more stability than a treadmill and will be more comfortable to use. Slow your pace down so that you avoid ballistic movements, and increase rest intervals to about 2 minutes per set. You will also need to drop the amount of weight lifted. Lastly, keep your heart rate below 140 beats per minute.
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It is important to remember that during the later stages of pregnancy, a hormone called Relaxin will relax ligaments in an effort to prepare your body for delivery, which means that joint stability will be compromised. At this point it is best to switch to machines for all your resistance training so that you have maximum support during your lift. Another important thing to remember is to avoid lying on your back for any exercises, as this position can make you feel dizzy as well as compromise blood flow to the fetus. If you are concerned about retaining some tone in your abdominal muscles, you can perform a cat stretch which is done on all fours, in which you pull in your abdominal muscles and curve your back towards the ceiling.

The good news is that women who are fit before pregnancy typically enjoy easier pregnancies and shorter labor. They are also able to bounce back into pre-baby shape more quickly (gotta love muscle memory!). There are countless competitors and fitness celebrities (Gina Aliotti is one awesome mommy who comes to mind) who have remained fit during their pregnancies and bounced back to their pre-pregnancy bodies. So, as long as you practice consistency while turning down the intensity enough to ensure a safe environment for you and your baby, you should be able to enjoy the same benefits.

Eating For Two: Nutrition For Competitors During Pregnancy

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Originally published on RxGirl on Thursday, 09 January 2014

http://www.rxmuscle.com/rx-girl-articles/9990-eating-for-two-nutrition-for-competitors-during-pregnancy.html
Kettlebell pregnancy
Female competitors may already find it challenging to keep up with proper nutrition during prep, but pregnancy confers even more nutritional demands. As a general rule, increasing caloric intake during pregnancy by 300 kilocalories per day meets the essential nutrient needs of the growing fetus for the majority of women, regardless of whether they compete or not. So if you are already struggling to get calories in, guess what? You will need to add an extra meal or two in your regimen to meet the caloric needs of pregnancy.

One of the physiological challenges which pregnancy creates in an effort to make enough glucose available to the growing fetus is insulin resistance in muscle tissues. This is similar to the insulin resistance which often occurs when the post-workout refeed one-hour window is missed. As a result, the practice of consuming smaller and more frequent meals among competitors works very well during pregnancy as well. Every meal should include lean protein sources, and protein intake should be increased by about 10% to support proper fetal development and increased blood volume in the mother.

Let’s also look at the carbohydrate needs of a female competitor during pregnancy. It has been shown that sharp decreases in blood glucose occur in the late stages of pregnancy following strenuous workouts. Such precipitous dips in blood glucose may compromise delivery of glucose to the fetus, so pregnant women need to consume adequate carbohydrates prior to exercise. An ideal quantity is 25 to 50 grams of carbohydrates which would be consumed prior to the workout, with an additional 25 grams if the workout period is prolonged or especially strenuous. Pregnancy is NOT the time to fear carbohydrates! Stick to lower glycemic index carbohydrates for

pregnant belly
If you are already accustomed to drinking ¾ gallon to a gallon of water each day, and you plan to exercise regularly during pregnancy, you will also need to consume an additional 8 ounces of water for every 15 minutes of physical activity to maintain proper hydration and blood volume for you and the baby. Make sure to get clearance to exercise from your obstetrician, since certain pregnancy related medical conditions are contraindications to exercise. You should also take a good prenatal vitamin, as well as 800 micrograms of folic acid per day to guard against neural tube defects. Other recommended supplements which pregnant women can safely consume are magnesium, calcium, omega 3 fatty acids, vitamin D, and B-complex.

Though many competitors already refrain from consuming “white” foods (table sugar, table salt, enriched white flour), it is especially important to avoid such foods during pregnancy, not just for the reasons mentioned above, but also because white foods cause the breakdown of elastin in the skin. What that means is that your skin’s elasticity will diminish, increasing your likelihood of tearing during the process of labor. This is especially important in the second and third trimesters of pregnancy. If you practice clean eating with the above guidelines in place, you will optimize your chances for a healthy pregnancy and a healthy, happy baby.

What To Do After You Have Slayed The Dragon

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Originally published on mensphysique.com on Saturday, 08 February 2014

http://www.rxmuscle.com/blogs/the-life-inspiration-and-dedication/10154-what-to-do-after-you-have-slayed-the-dragon.html
Pro Card (2)
The enticing waters of the competition world can truly rule a competitor’s life, especially when a national qualification is won at local and regional shows and the national stage beckons. In fact, most of you probably already have your national contest strategy in place and are prepared to hit contest after contest to maximize your chances of getting a Pro Card.

Every year competitors continually squirm through that national level bottleneck in an effort to go Pro, accommodating and prioritizing the NPC national contest schedule and scheduling work and vacations around it. Believe me, I can relate. The national contest lineup was so etched in my brain over the last few years that I would maneuver my work schedule and everything else around it, year after year.

A profound shift seems to occur for many competitors as they pass into the Pro ranks. When I went Pro in July of 2013 at Team Universe, everything in my life took a radical shift. I am sure many of you who are IFBB Pros understand what I am talking about. Suddenly you are cast into a wide ocean, with more contests, more opportunities, and more ventures. It can be downright confusing, overwhelming and a bit depressing once you realize that the battle you waged to slay that dragon is now over, and that unless you wish to slay a bigger dragon by earning a spot on the Olympia stage, you might not know what to do now.

Probably the best advice I can give to new IFBB Pros is to enjoy the moment and float on the cloud for a while, then be prepared to roll up your sleeves and get to work. I honestly believe that becoming a Pro actually means you have to work harder to reinvent yourself and make your mark in the world. You are in an elite group, surrounded by many driven and incredibly talented people. How will YOU stand out?

Maybe competing is still very much in your blood and you want to collect wins and points, or you want to remain relevant in the competition world. That’s fine, but just make sure to look at the bigger picture. The people who didn’t give you a second glance when you were an amateur might suddenly be fussing over you, but don’t let the attention get to your head. You need to leverage your Pro status and your unique talents and position yourself in such a way that you truly make an impact on your followers and potentially build business and a name for yourself. Think beyond the stage, push your brand and your message, and you may indeed become one of those Pros who really stands out.

Get out there, PRO!

How To Choose Your Next Show

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Originally published on RxGirl on Saturday, 03 August 2013

http://www.rxmuscle.com/rx-girl-articles/8937-how-to-choose-your-next-show.html
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If you compete then you know that prepping for a contest keeps you focused on a singular goal. But what happens when that show is over and your placings compel you to shift your strategy? Financial considerations, geographical logistics and time needed to improve on your physique are variables which can come into play. This is true regardless of whether you are an Amateur competitor or a Pro.

Whatever you do, refrain from jeopardizing your financial security or your job security and only do those shows which you can truly afford. If you need to work on building muscle, leaning out, or improving balance or symmetry, you need to be realistic and give yourself enough time to make those changes before you hit the stage again. If you know that you have weak points with your presentation (posing, competition color, suit selection, makeup, hair), make sure that you correct these issues so that you bring a noticeably improved package to the stage.

If you are competing locally and have yet to qualify at the national level,I always advise selecting a national qualifier for your next show. If you are near the bottom of the barrel, choose an event which is at least 12 weeks out so that you have enough time to make improvements. If you are nationally qualified but have never stepped on the national stage before, you might want to compete in a local or regional event in a metropolitan area so that you get more of a feel for how a large scale show is organized. It is important to bear in mind that national level events have stiff competition, so make sure you practice your posing and get everything lined up in time for the national stage.
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Master’s level competitors always face a bit of a disadvantage because of their age, so I always advise them to confine their national appearances to pro qualifiers which feature Master’s divisions. Keep in mind that a Pro Card is a Pro Card, regardless of whether you get it as an open or a master’s competitor. I also advise master’s competitors to enter as many divisions as possible to increase their chances.

For Pros, it might be a good idea to consider Pro events in different parts of the country so that you are seen by different IFBB judging panels. This also enables you to increase your exposure and fan base. If you or your sponsors can handle the expense of international contests, you may consider traveling out of the country. If you are chasing after an Olympia qualification, you could stack shows so that you increase your chances of getting into the top five and getting points.

Whatever level you compete at, remember to have fun and enjoy the journey!

Unstoppable: SWAT Fuel Thermogenic Formulas

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As a physician, I have a built-in skepticism when it comes to trying sports supplements, and it takes a lot for a supplement to impress me. So when I say that SWAT Fuel makes two of the very best thermogenic fat burner/preworkout formulas, you can believe that they are pretty exceptional. I have used SWAT Fuel products for two years now,and never once have I had issues with jitters, cutaneous flush or a sudden slump in energy. What I get is a very pleasant, sustained energy boost which enhances my concentration and performance. I feel GREAT when I take 9mm or 9mm+P!