Why Influencer Marketing Is Key In The Fitness Industry

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Influencer marketing has become an integral part of our modern culture, and is increasing in popularity as a way for businesses to capture new customers to purchase their products and services. Since the fitness industry is particularly visually centered, and also because it tends to sit on the cutting edge of brand marketing, many of my fitness friends and I have been able to forge long-standing relationships with brands as we bring awareness to their products, while also solidifying our relationships with our followers. It’s a wonderful symbiosis in which everyone wins – the brand has powerful advertising via social media portals, the influencer is able to garner the loyalty of fans by promoting respected items, and the followers are introduced to new and exciting products, usually with an associated discount as a thank you from the influencer and the company which is selling the product.

One critical component to success with influencer marketing, regardless of whether you are a company or an individual influencer, is to be willing and able to adjust to the changes which tend to occur across social media platforms. For example, Instagram and Facebook fairly recently implemented certain regulations on how a post should be tagged, and such regulations are always subject to change. It is vital to stay abreast of guideline changes as they come down the pike.

Another important aspect of influencer marketing is that influencers should be genuinely passionate about the brands they represent. A prime reason why social media marketing is so popular is that followers believe in the influencers they follow, and they want sound, honest advice on what merchandise or services they can purchase which will enable them to reach their fitness goals. Followers want to know what products an influencer has used to obtain his or her enviable physique, what fitness apparel is the most comfortable, functional and flattering, etc. The more honest an influencer is, the more the audience appreciates any recommendations made by that person.

Dr. Stacey Naito

In a similar vein, companies which turn to social media influencers to promote their products or services meet with the best success when they like the influencer’s overall vibe and messages, as well as the target audience which the influencer has built via social media. Fitness influencers of varying ages can also help to expand brand awareness for a company, as can influencers who have a unique perspective (moms, senior citizens, people with diabetes, etc.).

There are many athletes and fitness professionals who essentially fell into the world of brand influencership, partially because they were well-respected by their fitness peers, but mostly because they behaved with integrity and were transparent with their fans and followers about their experiences and struggles with training, diet, and performance. It makes a huge difference when an athlete speaks from the heart, and such candor helps to build up the brands he or she represents. From a personal perspective, I have never endorsed or promoted a brand or product which I did not wholeheartedly believe in, and I know my followers can tell that I am forthright and honest when I post YouTube reviews, blogposts, etc.

We certainly live in a very different age now, one in which people expect different options for their exercise regimens and meal plans. For example, fitness apps are incredibly popular, especially since most of them have tracking software built in so that a user can enter in goals and track progress. Other people specifically want at-home workouts because they either don’t want to join a gym, or don’t feel comfortable working out in a public environment. That’s where some popular fitness influencers can guide followers to workouts they can perform while they are in the comfort of their own homes.

If you are the owner of a fitness-minded company, and you haven’t explored the world of brand influencer marketing, doing so could take your brand to the next level. For aspiring fitness brand influencers, make sure the brands you post on your profile are congruent with what your followers want to see. As long as you are consistent and honest with your marketing, chances are your brand and your following will steadily grow.

What To Wear To The Gym

Dcore attireThis topic was suggested to me by a figure competitor by the name of Kelsey Wilson. I am still amused by people who go to the gym in the rattiest, baggiest, most unflattering attire. I hate to say it, but with the rare exception, these individuals do not possess enviable physiques either. Regardless of whether you are dressing for the gym, work, a job interview, or a meeting, if you present yourself in a frumpy manner, chances are your demeanor and energy will echo the way you dress.

There is a good reason why the TLC show “What Not To Wear” is so popular. When the outer shell is revamped, a person’s perspective shifts, often dramatically. The same is true with gym attire. I am by no means saying that you should sacrifice function and comfort for the sake of fashion, but I feel strongly about wearing fitness apparel that enhances your body and makes you feel confident. I have had some gym apparel which was cute but horrible to work out in due to a poor cut or impractical fabric, so I am pretty picky now about what I wear for my workouts.

My usual outfit for training, whether it is an upper body or lower body split, is booty shorts (I love one style of bike short that was made by New Balance which is now discontinued) paired with a sturdy sports bra and a message tank over the bra. The reason why I wear the tank is so that I can wear a weight belt without worrying about chafing my skin, and also to absorb the sweat that invariably pours off me when I train. It is important for me to see the conditioning in my arms and legs, so I try not to cover up those areas at all while training. The shorts I wear are snug and in a nylon/spandex material, while the sport bras and message tanks are in cotton. One exception I have made with regard to materials in the tops I wear is with Dcore, which has top notch apparel in synthetic fabrics which breathe and move beautifully well during workouts.

Dcore is by far the most fashion-forward and functional brand of men’s and women’s fitness apparel around. I say this without any bias since I am not one of their team athletes. I love their stuff so much that I often find myself wearing their clothing when I am NOT in the gym, and that is saying a lot. Check them out at http://dcore.com/

One More Rep is another great company which makes great tanks and t-shirts for men and women. You can find them at http://onemorerep.com/

Lastly, my favorite message tanks can be found here: http://www.cafepress.com/leanladies
There is a massive selection of great messages which men and women can get on tanks, t-shirts, sweatshirts, water bottles, phone cases, etc. If you want to throw some attitude out there at the gym, you definitely need to check this site out!