Why Influencer Marketing Is Key In The Fitness Industry

Source: 123rf.com
Image ID : 111956931
Copyright : ammentorp

Influencer marketing has become an integral part of our modern culture, and is increasing in popularity as a way for businesses to capture new customers to purchase their products and services. Since the fitness industry is particularly visually centered, and also because it tends to sit on the cutting edge of brand marketing, many of my fitness friends and I have been able to forge long-standing relationships with brands as we bring awareness to their products, while also solidifying our relationships with our followers. It’s a wonderful symbiosis in which everyone wins – the brand has powerful advertising via social media portals, the influencer is able to garner the loyalty of fans by promoting respected items, and the followers are introduced to new and exciting products, usually with an associated discount as a thank you from the influencer and the company which is selling the product.

One critical component to success with influencer marketing, regardless of whether you are a company or an individual influencer, is to be willing and able to adjust to the changes which tend to occur across social media platforms. For example, Instagram and Facebook fairly recently implemented certain regulations on how a post should be tagged, and such regulations are always subject to change. It is vital to stay abreast of guideline changes as they come down the pike.

Another important aspect of influencer marketing is that influencers should be genuinely passionate about the brands they represent. A prime reason why social media marketing is so popular is that followers believe in the influencers they follow, and they want sound, honest advice on what merchandise or services they can purchase which will enable them to reach their fitness goals. Followers want to know what products an influencer has used to obtain his or her enviable physique, what fitness apparel is the most comfortable, functional and flattering, etc. The more honest an influencer is, the more the audience appreciates any recommendations made by that person.

Dr. Stacey Naito

In a similar vein, companies which turn to social media influencers to promote their products or services meet with the best success when they like the influencer’s overall vibe and messages, as well as the target audience which the influencer has built via social media. Fitness influencers of varying ages can also help to expand brand awareness for a company, as can influencers who have a unique perspective (moms, senior citizens, people with diabetes, etc.).

There are many athletes and fitness professionals who essentially fell into the world of brand influencership, partially because they were well-respected by their fitness peers, but mostly because they behaved with integrity and were transparent with their fans and followers about their experiences and struggles with training, diet, and performance. It makes a huge difference when an athlete speaks from the heart, and such candor helps to build up the brands he or she represents. From a personal perspective, I have never endorsed or promoted a brand or product which I did not wholeheartedly believe in, and I know my followers can tell that I am forthright and honest when I post YouTube reviews, blogposts, etc.

We certainly live in a very different age now, one in which people expect different options for their exercise regimens and meal plans. For example, fitness apps are incredibly popular, especially since most of them have tracking software built in so that a user can enter in goals and track progress. Other people specifically want at-home workouts because they either don’t want to join a gym, or don’t feel comfortable working out in a public environment. That’s where some popular fitness influencers can guide followers to workouts they can perform while they are in the comfort of their own homes.

If you are the owner of a fitness-minded company, and you haven’t explored the world of brand influencer marketing, doing so could take your brand to the next level. For aspiring fitness brand influencers, make sure the brands you post on your profile are congruent with what your followers want to see. As long as you are consistent and honest with your marketing, chances are your brand and your following will steadily grow.

Blessed Bodywear Squat Pants Review

Please check out my YouTube review of Squat Pants by Blessed Bodywear! I LOVE these pants, and honestly do wear them every single day!

To order, go to http://www.blessedbodywear.com

Use my code NAITO to get free shipping on your order!

Squat Pant Obsession

!DSC_9270_1024x1024

I have a confession: I am obsessed with Beleza Brazil Squat Pants, so much so that my leaning towards Lululemon capris has dwindled to almost zero. Beleza Brazil Squat Pants are very high quality and well made, and incorporate some of the softest, most curve-flattering fabric on the planet! I still remember the first time I tried on a pair, and I truly was expecting them to fit like just about every capri legging to fit. Yet I pulled them on and immediately noticed how the cut and the fabric hugged my curves like a second skin, and how my booty just went POP! once I had them on. It was love at first sight with these pants, and since that fateful day back in January, I have worn these wonderful booty enhancers pretty much daily. Not only do I wear them to the gym, I wear them to run errands, and I even have a pair of the Long pants in Blue, which I love to wear with short black legwarmers and black pointy-toed boots for a night out. Oh yes, I am obsessed with BB Squat Pants!
IMAG0805
Here are the specs on these incredible pants:

Features: Booty shaping waistband to contour your natural shape, Elastic Free waistband to avoid muffin top.

Fabric: SoftMAX

Properties: Custom made for the softest feeling to touch, while still having hold and support.

Moisture Wicking, four way stretch, preshrunk, chafe resistant, breathable, UV protection, antibacterialRise: Medium
Screenshot_2016-04-04-21-56-52

Squat Pants are different from all the workout pants out there. They do something magical to the derriere which almost defies explanation. Obviously the cut and stitching are brilliant, and make a woman’s rear view spectacular! I have tried Freddy Pants which NEVER have looked right on me (apparently I am in between sizes), but these pants look unbelievably good on, not only around my glutes, but on my thighs and calves.
IMG_20160223_085759
I also love how the fabric holds you in without squeezing you like a compression garment. The fabric also wicks moisture very effectively. You can truly MOVE in these pants, which makes them ideal for weightlifting (especially heavy leg day, because these won’t restrict movement at all}, yoga, cardio, etc. And the colors…WOW!

Three colors were launched in early March, and all three colors (Charcoal, Navy, and Violet) are COMPLETELY SOLD OUT! You can still purchase Red (which is a vibrant, beautiful red with a slight rose tinge to it…I LOVE this color!) and Blue {which is a deep teal blue and so pretty!) on the website in both the Mid Calf and the Long Length, but even those colors are limited in quantity.

NEW COLORS
will be launching later this month, and they WILL NOT LAST! Whatever you do, DO NOT WAIT to place your order once those new colors launch! I am telling you, these Squat Pants will become your very favorite pants to wear. EVER.

I will post on social media when the new colors come in so you all have a chance to buy them!

In the meantime, I encourage you to visit the Beleza Brazil online store while the colors I mentioned are still available. Click on this link to shop and order:

http://www.belezabrazilstore.com/#_a_NAITO

My Discount Code: NAITO

Make sure to enter my discount code for free shipping on your order.
IMG_20160127_090959

News The “Smart” Bra That Will Change the Way You Work Out

Smart Bra

Would you want a “Smart” Bra? I am reposting an article which I saw on New Beauty…the original post can be found here:

https://www.newbeauty.com/blog/dailybeauty/9118-the-smart-bra-that-will-change-the-way-you-work-out/

Brittany Burhop , Senior Editor | January 06, 2016

Tech-wellness company OMsignal is launching a new sports bra that’s sparking quite a buzz in the fitness world.

Created over the course of a year by sports bra designers, scientists and engineers (they developed 1633 prototypes before getting it exactly right), the OMbra changes the way you approach your workouts. Here’s how: Flexible sensors are built into the bra to track your body’s activity levels using real-time biometrics (including heart rate and breathing rhythm) to keep you on track during workouts. Whether you push too hard for what your body can handle or you aren’t maximizing your potential, the OMbra will signal and help you adjust.

Plus, in addition to the high-tech science behind it, it’s designed to provide ultimate comfort and flexibility—the straps are adjustable to fit different body types and the fabric is lightweight and super stretchable with antimicrobial and sweat-wicking properties. Mesh panels on the front and back help enhance breathability.

“I love the idea for this bra. Its functional and innovative, it looks like it’s comfortable, and the best part is that it holds you accountable for your actions,” says celebrity trainer Ramona Braganza. “To me, its best feature is that it allows you to monitor your breathing during workouts, as well as every day, which helps to reduce stress. That makes it a valuable health tool.”

Set to hit the market in April/May, the OMbra kit will sell for $149 and will include a charging cable (you’ll get about 10 workouts in before you have to recharge).

These Otomix Leggings Look Great!

Otomix3 2nd page sexy leggings reg 24 now 16.88 style L333 black

These leggings are reversible, so you can wear them with the zipper in the front or in the back. They are incredibly comfortable and can be worn for workouts, but I love wearing these with a cute top and boots for a night out! They fit so well and look fantastic.

Regular price is $24 but they are on sale now for $16.88.

Style L333 Black

Call Otomix at 1-800-597-5425 FREE to order.

otomix4 2nd page sexy leggings reg 24 now 16.88 style L333 black

Lululemon Love

I think that if there was a sudden requirement for me to wear fitness apparel all the time that I would be the happiest woman in the world, because I automatically gravitate towards fitness apparel on a daily basis. I am not a business casual person, nor am I into wearing jeans and a t-shirt look when I need to run to the grocery store for something, I have a tendency to throw on capris or booty shorts (if I am not already wearing them) and a sporty tank. Of course I live in Los Angeles which is blessed with glorious weather the majority of the time, plus I tend to run hot.IMAG1292<a
Over the years I have remained loyal to certain brands which seem to fit my body well. In sports bras, I prefer Champion and Under Armour, I love the fit and wear of Nike, Under Armour, Champion and Dcore capris, my favorite booty shorts are made by New Balance, and I love Dcore tank tops. When I began working in the fitness industry back in 2009, I was surprised to hear fitness folks sing the praises of Lululemon apparel like it was the best stuff ever. After I heard how expensive their items were, I shied away from them.

I finally went to a Lululemon store last week for the very first time, and now can honestly say I understand what the hype is all about. The quality of Lululemon garments is exceptional, from the fabric to the stitching, fit, and little details which set them apart from other fitness clothing companies. I am not a fan of the sport bras and find that I am between sizes in this brand, a fact which I find quite odd. Everything else fits like a dream though! As a result of my shopping trip, I am now addicted to Lululemon and have been living in Lululemon garments for the past week.

I honestly love Lululemon!

http://shop.lululemon.com