Why Influencer Marketing Is Key In The Fitness Industry

Source: 123rf.com
Image ID : 111956931
Copyright : ammentorp

Influencer marketing has become an integral part of our modern culture, and is increasing in popularity as a way for businesses to capture new customers to purchase their products and services. Since the fitness industry is particularly visually centered, and also because it tends to sit on the cutting edge of brand marketing, many of my fitness friends and I have been able to forge long-standing relationships with brands as we bring awareness to their products, while also solidifying our relationships with our followers. It’s a wonderful symbiosis in which everyone wins – the brand has powerful advertising via social media portals, the influencer is able to garner the loyalty of fans by promoting respected items, and the followers are introduced to new and exciting products, usually with an associated discount as a thank you from the influencer and the company which is selling the product.

One critical component to success with influencer marketing, regardless of whether you are a company or an individual influencer, is to be willing and able to adjust to the changes which tend to occur across social media platforms. For example, Instagram and Facebook fairly recently implemented certain regulations on how a post should be tagged, and such regulations are always subject to change. It is vital to stay abreast of guideline changes as they come down the pike.

Another important aspect of influencer marketing is that influencers should be genuinely passionate about the brands they represent. A prime reason why social media marketing is so popular is that followers believe in the influencers they follow, and they want sound, honest advice on what merchandise or services they can purchase which will enable them to reach their fitness goals. Followers want to know what products an influencer has used to obtain his or her enviable physique, what fitness apparel is the most comfortable, functional and flattering, etc. The more honest an influencer is, the more the audience appreciates any recommendations made by that person.

Dr. Stacey Naito

In a similar vein, companies which turn to social media influencers to promote their products or services meet with the best success when they like the influencer’s overall vibe and messages, as well as the target audience which the influencer has built via social media. Fitness influencers of varying ages can also help to expand brand awareness for a company, as can influencers who have a unique perspective (moms, senior citizens, people with diabetes, etc.).

There are many athletes and fitness professionals who essentially fell into the world of brand influencership, partially because they were well-respected by their fitness peers, but mostly because they behaved with integrity and were transparent with their fans and followers about their experiences and struggles with training, diet, and performance. It makes a huge difference when an athlete speaks from the heart, and such candor helps to build up the brands he or she represents. From a personal perspective, I have never endorsed or promoted a brand or product which I did not wholeheartedly believe in, and I know my followers can tell that I am forthright and honest when I post YouTube reviews, blogposts, etc.

We certainly live in a very different age now, one in which people expect different options for their exercise regimens and meal plans. For example, fitness apps are incredibly popular, especially since most of them have tracking software built in so that a user can enter in goals and track progress. Other people specifically want at-home workouts because they either don’t want to join a gym, or don’t feel comfortable working out in a public environment. That’s where some popular fitness influencers can guide followers to workouts they can perform while they are in the comfort of their own homes.

If you are the owner of a fitness-minded company, and you haven’t explored the world of brand influencer marketing, doing so could take your brand to the next level. For aspiring fitness brand influencers, make sure the brands you post on your profile are congruent with what your followers want to see. As long as you are consistent and honest with your marketing, chances are your brand and your following will steadily grow.

Those Darned Machines! Technology And The Elderly

oldcell

Many elderly individuals are completely baffled by electronics devices like cell phones, DVR’s, and microwaves. My mom will stop using her microwave when the power goes out and the clock resets, even though I have told her numerous times that the function of the microwave is not affected by the clock’s function. I bought her a pre-paid cell phone (her very first cell phone, by the way) for her birthday in November, and am scratching my head trying to figure out why she won’t use it. She keeps it turned off during the day, then when I visit her, she complains that no one calls her on her new cell phone! I have made sure to tell her numerous times that there is no way that anyone can reach her on the cell phone if it is turned off.

There are times when I go to visit my mom when she asks me to help her dial numbers which I have already programmed into quick-dial. This is sort of pointless, since I prefer to use my phone to make those calls when I visit. I keep trying to encourage my mom to use her cell phone when I am not visiting, and honestly don’t know why she isn’t excited about having a means to communicate with her friends. I know that her macular degeneration is robbing her of her vision, and that her arthritis is so bad that it can be a challenge to hold things, but my mom exhibits a complete refusal to accept gadgets from the modern age, and has done so for as long as I can remember.

I remember when my mom got a Mac computer in 1991, and was so afraid to use it that she never turned it on. She would wait until I came over, then would ask me to turn it on and show her how to perform the same basic functions that I would show her every single time. When she got a VCR, she asked me to show her how to use it every single time she wanted to use it, despite the fact that I wrote down detailed instructions on an index card and taped them to the front of the VCR!

Recently I came across an interesting article, which was featured on theguardian.com and which discusses the difficulties which elderly folk have with modern technology. The original link can be found here: http://www.theguardian.com/science/2007/aug/21/technology.news

What I find totally fascinating is that there is research which backs the claim that frontal lobe changes and degeneration occur in the elderly, and that those changes render older people helpless and confused when it comes to figuring out how new tools and gadgets work.

Does that mean that younger generations will also exhibit the same confusion regarding new technology when they become much older? Are we all doomed to scratch our heads in confusion when the iPhone 35 comes out in thirty years?

R.I.P. To My Palm PDA

Palm Pilot

After relying on Palm and Palm Pilot PDA’s to organize my calendar for the past 14 years, I was forced to walk away from a deeply entrenched habit. Why? Because my most recent Palm finally gave up on me, and since I hadn’t been able to back it up this entire year, there was no point in holding onto what is now considered obsolete technology.

I received my first Palm PDA during my medical residency training, and was instructed to enter my patient clinic schedule on it, as well as anything hospital-related. My obsessive-compulsive need to be on top of my schedule all the time fell in love with the technology, so I continued to use the Palm after I completed my residency training.

I would regularly HotSync with my computer, safely backing up the data on the Palm. However, my Mac stopped supporting the sync software due to 2015 Mac operating system upgrades, and since my Windows 7 laptop didn’t support the Palm OS, I was pretty much screwed this year. I kept dreading dropping the Palm or somehow damaging it. What happened, though, was so weird. I had the Palm with me, and at one point when I had it on a tabletop, it beeped, turned on, then off. After that, I discovered that ALL of my data, my entire calendar as well as notes, were deleted. Thanks Mercury retrograde! I then spent about two hours on Google Calendar, trying to remember everything which was on my calendar. Not fun!

Over the years I have become completely accustomed to using the handwriting tablet on the Palm, and have considered the Palm a sort of security blanket. I loved not having to rely on an internet connection to access my schedule, and I loved having my calendar separate from my phone, especially since my phone has a horrible time holding a charge. Unfortunately, I have been forced to abandon my trusted Palm, and must now get used to using Google Calendar, then accessing it either on my Android, or on a tablet which I reluctantly purchased for the sole purpose of holding my schedule.

I am also ready to stop being teased about carrying a Palm around! For those of you who have engaged in the teasing, I just want you to know that I am updating my life with the tablet and Google Calendar. I know, it’s about time! But guess what? Palms are considered the predecessors to Smart Phones, so have a little respect for the technology! 🙂

Mercury Retrograde, Solar Flares, Full Moon? Yikes!

mercurygodThe past week has been extremely difficult, fraught with high emotion, malfunctioning electronic devices, and illness. I returned home on Sunday June 8th after driving 400 miles from Sacramento with rock bottom placings at the Nor Cal, only to meet with emotional anguish from a couple of sources. The emotional roller coaster continued throuughout the entire week, and midway through the week, I ended up contracting the flu, getting so beaten down by illness that I was literally incapacitated for three days from it. It’s a big deal when I refrain from training, so when I tell you that I had to forgo training two days in a row, that is a clear sign of how sick I was. I literally could not budge from bed due to severe body aches, sore throat, cough, headache, dizziness, chills, and gut issues. I also had to take a day off from work which is also unheard of in my busy world.

I am not alone in what I experienced this past week. Emotions ran high with many people, probably largely due to the retrograde position of Mercury and the Full Moon on Thursday. Many individuals were also struck with the flu, which is unusual for this time of year. The strain which has been striking people is incredibly strong and will literally slam you so hard that you will feel like you got hit by a Mack truck. You will be so sore that even moving a limb while in bed is agonizing. It’s truly awful.

full moonAnother thing which I have been dealing with is a Smartphone which has given me ongoing grief for the past few weeks. My phone restarts spontaneously, switches to airplane mode, and for whatever bizarre reason is chewing up memory to the point where my next bill will be close to twice what it usually is. Thing is, I am not going to pay for additional charges when my phone wasn’t even functioning for the majority of the last two weeks! I am sure this has everything to do with Mercury retrograde and the nasty solar flares which interfere with electronics. There is nothing like the frustration of a phone which does not function and constant emails notifying me that I am being charged another $15 for 1 gigabyte of storage. I was charged $15 in the span of TWO days, during which time I barely even used my phone and had it turned OFF to conserve battery power because the phone was acting so strangely. How’s that for the wonders of technology?

Thank goodness a new week and fresh slate have arrived!