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What Do You Bring To The Table? Know Your Worth

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Originally published on mensphysique.com on Saturday, 06 December 2014

This is part two of an immensely popular article which I wrote for the site.

http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/11909-what-do-you-bring-to-the-table-know-your-worth.html
Olympia 2014 foursome
Last month I wrote an article in which I discussed different levels of athlete sponsorship and the tendency of some sports supplement and fitness related companies to use athletes as unpaid salespeople under the guise of being sponsored. This month I am flipping to the other side and discussing athlete value, i.e., what the athlete SHOULD be bringing to the table in terms of marketability, knowledge, and salesmanship when approached for a sponsorship.Both the company and the athlete should have something to offer the other party so that the relationship is a healthy symbiosis which promotes both parties. Essentially, when an athlete and a company work together, they should be working as a TEAM so that everyone can benefit from the union, but this doesn’t always occur.

In some cases, athletes will work tirelessly to promote a brand for little or no compensation, while in others, supplement and fitness related companies put their energies into an athlete, believing that the athlete will enhance the brand, only to have an athlete take advantage and become extremely lazy and neglect his/her end of the deal. While there are athletes out there who have tremendous value and who have built laudable reputations through inspiring articles, e-books, and client transformations, there are countless more who have an exaggerated sense of self-entitlement and who believe that simply because they graced the stage once or twice, they deserve to have everything handed to them for free.

If you are new to competing or to the fitness world in general, you need to be aware that it takes time to build your own brand and to find your place in the industry. Perhaps the best thing you can do at this point is to assess your value and what you truly bring to the table. Companies which are looking for brand ambassadors want someone with a following and a unique presence or message which is congruent with their brand philosophy, so if you aren’t there yet, you had better start working on building your own value.

Let’s start with physical appearance. Those who are successful in the bodybuilding and fitness industry have great physiques which they continue to improve upon over time. Individuals who maintain a relatively consistent weight and conditioning level throughout the year tend to fare best as well since they are close to shoot/contest ready almost all the time. Some of the top signed sponsored athletes are also some of the best looking people on the planet! I’m not saying that you have to have movie star good looks to land sponsorships, but it certainly doesn’t hurt. This is when you need to be VERY realistic about yourself and what you bring into the mix. You should be blessed with good looks or a distinctive, appealing look, or at the very least be photogenic if you expect to land a sponsorship with one of the bigger supplement companies.

Perhaps you are just average looking, or have a face only a mother could love, but you ooze sex appeal and charisma. If you are blessed enough to have such an energetic pull on people, this could work in your favor during booth appearances and videos, and increase interest in the brand you are representing. You are also far more likely to get picked up by a company if you have an enthusiastic and positive attitude. In keeping with this, you should only work with companies which sell products you truly believe in and like, because your enthusiasm for the products will come through naturally as you promote them.

Another valuable trait which increases an athlete’s value is integrity. People who do well in the fitness and bodybuilding industry and who have longevity within it tend to be truthful, sincere, and have strong values. You must have a strong backbone to survive in this highly saturated and fickle industry, and that only comes with knowing who you are and honoring your personal beliefs. If you sell out and take shortcuts, you run the risk of having a very short-lived career.

One of the most powerful ways to connect with your core audience is to show your human side and share stories which allow your followers to relate to you. It doesn’t matter if you show your own body transformations or those of your clients, as long as followers can see a before photo which they can relate to and an after photo which inspires them to take action. Such inspiration becomes even more powerful when you offer to help followers to reach their fitness and wellness goals. People begin to believe in YOU, and that can give you the leverage you need to promote a product line for a brand you represent.

If you have experience and education in fitness, nutrition, business, advertising, medicine, physical therapy, massage, or any other field which may be relatable to your journey in fitness and to the people who follow you, it’s a good idea to fortify such knowledge by becoming an authority. You can do this by creating videos, blog posts and books which showcase your knowledge. This can make you especially valuable to supplement and fitness companies which are considering bringing you on board because you can offer your knowledge as part of the deal which you negotiate with them.

Many companies assess the popularity and reach of an athlete through social media numbers, a tactic which can edge many athletes out of the running for top sponsorship spots if numbers are all they care about. Some athletes have purchased followers or promoted their profiles by paying for them, which has worked in their favor when securing sponsorships, but I don’t recommend this route since many of those paid followers won’t buy products which the athlete promotes. Then there are athletes who desperately want to work in the industry and obtain sponsorships, but have built their following solely on sexy half-naked photos of themselves. These athletes (mostly women) have resorted to using their social media channels solely as a means to post scantily clad selfies which ostensibly generate a ton of likes from the opposite sex. Every athlete who lowers his/her standards to this point where the only value generated is from smutty photos is sure to find that there is no legacy to speak of as time goes on and looks fade.

Even if you build your value and show consistently that you have a strong work ethic, you must continue to meet your end of the bargain. Sometimes companies will give you product as a trial run to see what you will do with respect to adding value to the brand. Some athletes will ramp up slowly, while others will jump right in with social media posts and will do all they can to promote a product. I have also seen some athletes start out as strong cheerleaders for a product, only to fizzle out because they lack self-discipline and consistency. Of course this can also occur on the company’s end, so it behooves both the athlete and the company to check in with each other regularly to make sure that everyone is happy.

Are You A Sponsored Athlete Or An Unpaid Salesperson?

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Originally published on mensphysique.com on Wednesday, 12 November 2014

This was the most popular article I ever wrote for the site, getting over 2,700 likes.

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http://www.rxmuscle.com/blogs/the-business-fitness-modeling-and-showbiz/11790-are-you-a-sponsored-athlete-or-an-unpaid-salesperson.html

Most sports supplement companies and other fitness related companies aggressively promote their products through athletes who can sing the praises of their benefits. Who could be better at describing the efficacy of a product and how it enhances training or recovery than an athlete who not only already uses those types of products, but someone who has a following and who can convince new customers to purchase from the company which they represent?

Here’s where things get problematic. The pool of bodybuilding and fitness athletes is pretty massive, and the waters are teeming with athletes who are anxious to get their so-called “big break”. As a result of this, savvy marketing teams from fitness related companies often sweep up these individuals because they are enthusiastic and can propel a brand’s exposure. All the company needs to do is to offer some free product to the athlete and provide instructions on how to use social media to get the word out that these products exist. Then the athletes post images of themselves holding or using products, and add affiliate codes so that any orders which are generated through that athlete’s post are credited to the athlete. This can be a great way for an athlete to make some extra money while competing or chasing down fitness related gigs and projects.

It is important to bear in mind that such athletes really aren’t sponsored, but are instead unpaid salespeople who provide free advertising and generate sales via social media posts which direct followers to product websites. Yes, they get commissions if they have affiliate codes, but such commissions are nothing to write home about unless someone is really blowing the roof off in sales. This is in stark contrast to a true athlete sponsorship, in which an athlete is paid to represent the brand as a brand ambassador.

The sponsored athlete is chosen for his or her physique, performance history and awards, facial good looks, charisma, enthusiasm, and often the size of his or her social media following. Usually a sponsored athlete signs a contract which stipulates that he or she will receive a certain amount of free product, and in most cases will also receive financial compensation which is either paid via a monthly salary or via a contest stipend. Though the athlete usually agrees to a set requirement or recommendation to provide social media posts for the company at regular intervals, the company pays the athlete for his or her trouble. Personal appearances and events are also part of the sponsored athlete agreement and clearly described in the written contract. The sponsored athlete is compensated for use of his or her likeness on advertising materials as well.

Obviously it is a far better deal to become an official sponsored athlete for a company. Otherwise, you are just providing free advertising and cheap labor in exchange for products which are sold at a significant markup from what they are manufactured at. If you post a selfie with product that somehow goes viral, the company will certainly love the boost, but I doubt you will ever see any type of compensation if you aren’t a sponsored athlete, which means you provided your likeness for free.

The truth of the matter is that there are only a handful of athlete sponsorships to go around, with a massive surplus of athletes vying for those spots. The athletes who end up getting sponsorships stand out from the crowd in some way, or fit a brand’s look and philosophy so well that it makes sense to bring them on board to represent a brand. The rest of the athletes must navigate through all the companies out there to try to find an arrangement which benefits them in some way. Sometimes it is easy to sell a product, usually because the athlete enjoys using it so much that he or she doesn’t mind providing free advertising or labor.

Sometimes a supplement company will launch a contest which is based on social media posts. One company, which shall remain unnamed, launched a huge campaign this year that was patterned on this idea, and decided to award 5 of the entrants $10,000. Sure, that sounds like a good chunk of change, but if there were 8,000 entrants, then 7,995 walked away with nothing. At the end of the campaign, the company got tons of free advertising and all those hashtags they requested for “tracking” purposes also propelled their brand in a huge way. To be honest, this is a brilliant marketing tactic, but not the best move for the majority of athletes who participated.

I have also seen companies launch contests in which entrants must purchase a product, then post on social media with hashtags to enter the contest. This is another form of free advertising for the company, a great way to generate sales, a brilliant means for them to boost exposure, and yet another way for athletes to be suckered into doing free advertising. I don’t see much harm in taking part in such a contest if you truly love a product and want to proclaim it, but just remember that it works wonders as an advertising tool for the company without any benefit for you.

One thing I will never advocate is purchasing products, even at a steep discount, while also representing a brand as one of its “sponsored” athletes. If you are asked to pay for a product while also providing free advertising on social media channels, run quickly in the other direction! Basically you are dealing with a company which doesn’t value you enough as an athlete to provide compensation for your advertising efforts. This isn’t the same as purchasing a product, finding out you like it, THEN posting something on social media which lets people know how much you like it. I know of several athletes who had done this, which sparked the attention of the company which manufactured the product, eventually leading to a sponsorship deal. But do not, I repeat, DO NOT PAY for products as a way to get false sponsorship for a company.

It isn’t a bad thing to work as an unpaid salesperson in the fitness industry as long as you know your place and value. Once your following builds, the smart thing to do is to leverage your visibility into getting an athlete sponsorship. The main thing is to make sure that you don’t get taken advantage of in the process.

How To Beat Down Excuses That Derail You From Your Fitness Goals

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Originally published on RxGirl on Wednesday, 07 May 2014

http://www.rxmuscle.com/rx-girl-articles/10839-how-to-beat-down-excuses-that-derail-you-from-your-fitness-goals.html
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I am grieving as I write this, because a very dear friend whose end of life care I was assisting in just passed away less than 24 hours ago. Though I am very rattled by this, I made sure to hit the gym first thing this morning, and I ate clean all day, packing and carrying my meals, with only one transgression which was a bottle of cold sake I had promised to myself and my friend once he had passed on. No matter how rough life is, I will not jeopardize all the hard work I put into building muscle and sculpting a physique that I could proudly display on the IFBB Pro stage this year.

A similar situation occurred with one of my clients whose father had suddenly died. Instead of making a plethora of excuses, avoiding training and abandoning her meal plan, she told me she wanted to channel her grief into her contest prep program, and so she did. She honored her father, continued to plug away at work, and took care of two small children while still honoring her commitment to herself and her fitness goals, and for that she is a true warrior.

Illness and death of a loved one are difficult to handle when one is in full contest prep mode or adopting a full blown fitness overhaul, but thankfully rather rare. The more common culprit in fitness plans falling by the wayside is the day to day life craziness that always threatens to pull us off our path. If we are not diligent and consistent about sticking to a regimen regardless of how hectic things get, a journey to ultimate fitness can dissolve into a jumble of self-doubt, fear and excuses. The most common pattern I see in competitors is one in which effective time management is lacking, resulting in missed workouts and meal prep that never happens. Let’s face it: we are ALL busy, but when one is determined and consistent, it is possible to adhere to a fitness plan or contest prep regimen.

I caution ladies (and guys, too) to avoid slipping into occasional rationalizations like, “Oh, I’m too tired to lift tonight…I’ll do a double lift tomorrow,” or “a couple of quick meals through Taco Bell isn’t really going to throw me off my prep,” because such rationalizations can develop into a regular pattern which will sabotage one’s fitness efforts. Please do NOT turn into one of those ladies who pushes a contest date back repeatedly because you don’t feel ready. Is it that you don’t feel ready, or that you are constantly throwing roadblocks in your own way by caving into peer pressure and eating unhealthy foods, drinking alcohol, getting insufficient sleep and going through the motions when you train? You need to ask yourself if your lack of discipline, whether expressed by putting yourself in certain social situations, binging on unhealthy foods at home because you are frustrated with your slow progress, or not making the time to prep and pack your meals regularly, is getting you the results you really want.
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A repatterning must occur when excuses begin to creep across your mind. Instead of thinking that a binge could count as one admittedly huge cheat meal, think of how you will end up feeling after binging. You belly will be distended, you will physically feel sluggish and weak, I am willing to bet your self-esteem will sink. So why do it in the first place? Keep tempting foods out of your kitchen, and remind yourself of your fitness goals. If you go to events or dinners, consider packing your food and bringing it with you.

People have grown so accustomed to me bringing my own food that they don’t even blink when they see me with my food cooler bag. I have attended medical dinners with my food bag in tow, consuming clean food while my colleagues dove into meat selections with sauces, heavy starch dishes, and decadent desserts. To be honest, when I see how my colleagues look, I am thankful that I practice such clean eating.

If you tend to make excuses about getting to the gym for workouts, remember your GOAL. If you need to refer to images of people whom you aspire to be like, then do it. Pack your workout gear in a bag and keep it in your car if you have trouble motivating yourself to get to the gym once you get home from work. Take the energy you would put into making excuses and get to the gym right after work! Also be sure to schedule your workouts so that they become a priority in your life.

Be consistent, BELIEVE IN YOURSELF, and you will ultimately attain the fitness goals you seek.

Arnold Sports Festival 2015

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For the first time ever, I am actually going to attend the Arnold Classic and Bikini International Finals at the Battelle Grand in Columbus, Ohio on Saturday, March 7, 2015. I am so excited to be able to watch these prestigious competitions from the audience!

This year will be the second year in which I will NOT be working a booth but instead will visit the Expo as a spectator, so it will be a very different Arnold experience for me this time around. I actually prefer to work a booth, but it will still be nice to see friends and fans, network, and have the freedom to come and go. Another big change this year is that it will be the first year that I will be staying at a hotel which is immediately adjacent to the Columbus Convention Center, which means I can keep exposure to the bitter cold and snow to a minimum!

For those of you who are unable to attend the Arnold Classic, tune into the live webcast on Bodybuilding.com. Simply go to the Bodybuilding.com website and click on the link!

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Celiac Disease: A Blessing In Disguise For Competitors?

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Originally published on RxGirl on Thursday, 13 March 2014

http://www.rxmuscle.com/rx-girl-articles/10435-celiac-disease-a-blessing-in-disguise-for-competitors.html
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Celiac disease is an autoimmune response to gluten which results in inflammation in the small intestines and may include symptoms such as abdominal pain, constipation, nausea, fatigue, and diarrhea. This disease can be extremely debilitating for some people, and for this reason, sufferers need to adopt a gluten-free diet for a lifetime.

Gluten is found in so many different food items that it can be quite a challenge to avoid it. For example, gluten is found in grains such as rye and barley, and certain grains like oats can become contaminated with wheat during their production. Wheat is the most ubiquitous gluten-containing grain, hiding in bulgur, farina, kamut, semolina, spelt, beer, breads, baked goods, candies, cereals, crackers, cookies, croutons, French fries, imitation meat, pastas, luncheon meats, salad dressings, soy sauce, potato chips, tortilla chips, soups, modified food starch, and even some supplements and medications. Gluten-free items include fresh eggs, meats, poultry, fish, vegetables, fruits, dairy products, buckwheat, flax, corn and cornmeal, amaranth, millet, quinoa, soy, tapioca, sorghum, and gluten-free soy, corn, rice and potato flours.
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The good news is that the dietary restrictions of celiac disease complement the restrictions practiced during contest prep. The only commonly used grain in contest prep which might cause an issue in those suffering from celiac disease (oats) can be found in a gluten-free version now. Gluten free items tend to be very contest friendly and provide sound nutrition for building muscle and optimizing metabolism. In addition, the practice of avoiding the commonly designated forbidden foods which usually serve as nuisances for most competitors is a requirement for the celiac sufferer, because delving into such foods carries significant health consequences for her.
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Perhaps you have been competing for a while and were just recently diagnosed with celiac disease. If so, you are most likely practicing eating habits which are consistent with the diet you need to follow in order to manage your disease. Perhaps you have lived with celiac disease for some time and have been considering stepping onstage to compete. If you have been managing your disease with dietary modifications, those modifications will be remarkably similar to what you will be practicing with contest prep.
It may indeed be a blessing in disguise for competitors to have celiac disease, since it can turn a weak will into an iron will. Celiac sufferers must make lifestyle adjustments for a lifetime in order to avoid the potentially devastating complications which can manifest over time when a gluten free diet is not followed. I have noticed that competitors who have celiac disease tend to be the most consistent with their meals and contest prep regimen. It certainly makes sense to underscore the health impact of a meal plan which is gluten free and which centers around whole food sources. Such a strategy will also maximize one’s chances of success onstage.

What To Do After You Have Slayed The Dragon

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Originally published on mensphysique.com on Saturday, 08 February 2014

http://www.rxmuscle.com/blogs/the-life-inspiration-and-dedication/10154-what-to-do-after-you-have-slayed-the-dragon.html
Pro Card (2)
The enticing waters of the competition world can truly rule a competitor’s life, especially when a national qualification is won at local and regional shows and the national stage beckons. In fact, most of you probably already have your national contest strategy in place and are prepared to hit contest after contest to maximize your chances of getting a Pro Card.

Every year competitors continually squirm through that national level bottleneck in an effort to go Pro, accommodating and prioritizing the NPC national contest schedule and scheduling work and vacations around it. Believe me, I can relate. The national contest lineup was so etched in my brain over the last few years that I would maneuver my work schedule and everything else around it, year after year.

A profound shift seems to occur for many competitors as they pass into the Pro ranks. When I went Pro in July of 2013 at Team Universe, everything in my life took a radical shift. I am sure many of you who are IFBB Pros understand what I am talking about. Suddenly you are cast into a wide ocean, with more contests, more opportunities, and more ventures. It can be downright confusing, overwhelming and a bit depressing once you realize that the battle you waged to slay that dragon is now over, and that unless you wish to slay a bigger dragon by earning a spot on the Olympia stage, you might not know what to do now.

Probably the best advice I can give to new IFBB Pros is to enjoy the moment and float on the cloud for a while, then be prepared to roll up your sleeves and get to work. I honestly believe that becoming a Pro actually means you have to work harder to reinvent yourself and make your mark in the world. You are in an elite group, surrounded by many driven and incredibly talented people. How will YOU stand out?

Maybe competing is still very much in your blood and you want to collect wins and points, or you want to remain relevant in the competition world. That’s fine, but just make sure to look at the bigger picture. The people who didn’t give you a second glance when you were an amateur might suddenly be fussing over you, but don’t let the attention get to your head. You need to leverage your Pro status and your unique talents and position yourself in such a way that you truly make an impact on your followers and potentially build business and a name for yourself. Think beyond the stage, push your brand and your message, and you may indeed become one of those Pros who really stands out.

Get out there, PRO!

How To Choose Your Next Show

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Originally published on RxGirl on Saturday, 03 August 2013

http://www.rxmuscle.com/rx-girl-articles/8937-how-to-choose-your-next-show.html
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If you compete then you know that prepping for a contest keeps you focused on a singular goal. But what happens when that show is over and your placings compel you to shift your strategy? Financial considerations, geographical logistics and time needed to improve on your physique are variables which can come into play. This is true regardless of whether you are an Amateur competitor or a Pro.

Whatever you do, refrain from jeopardizing your financial security or your job security and only do those shows which you can truly afford. If you need to work on building muscle, leaning out, or improving balance or symmetry, you need to be realistic and give yourself enough time to make those changes before you hit the stage again. If you know that you have weak points with your presentation (posing, competition color, suit selection, makeup, hair), make sure that you correct these issues so that you bring a noticeably improved package to the stage.

If you are competing locally and have yet to qualify at the national level,I always advise selecting a national qualifier for your next show. If you are near the bottom of the barrel, choose an event which is at least 12 weeks out so that you have enough time to make improvements. If you are nationally qualified but have never stepped on the national stage before, you might want to compete in a local or regional event in a metropolitan area so that you get more of a feel for how a large scale show is organized. It is important to bear in mind that national level events have stiff competition, so make sure you practice your posing and get everything lined up in time for the national stage.
NPC Team U teaser
Master’s level competitors always face a bit of a disadvantage because of their age, so I always advise them to confine their national appearances to pro qualifiers which feature Master’s divisions. Keep in mind that a Pro Card is a Pro Card, regardless of whether you get it as an open or a master’s competitor. I also advise master’s competitors to enter as many divisions as possible to increase their chances.

For Pros, it might be a good idea to consider Pro events in different parts of the country so that you are seen by different IFBB judging panels. This also enables you to increase your exposure and fan base. If you or your sponsors can handle the expense of international contests, you may consider traveling out of the country. If you are chasing after an Olympia qualification, you could stack shows so that you increase your chances of getting into the top five and getting points.

Whatever level you compete at, remember to have fun and enjoy the journey!

Unstoppable: SWAT Fuel Thermogenic Formulas

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As a physician, I have a built-in skepticism when it comes to trying sports supplements, and it takes a lot for a supplement to impress me. So when I say that SWAT Fuel makes two of the very best thermogenic fat burner/preworkout formulas, you can believe that they are pretty exceptional. I have used SWAT Fuel products for two years now,and never once have I had issues with jitters, cutaneous flush or a sudden slump in energy. What I get is a very pleasant, sustained energy boost which enhances my concentration and performance. I feel GREAT when I take 9mm or 9mm+P!

Fit For Stage: There Is A Difference

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Originally published on mensphysique.com on Wednesday, 20 November 2013

http://www.rxmuscle.com/blogs/the-life-inspiration-and-dedication/9699-fit-for-stage-there-is-a-difference.html

We all know that the general population is pretty resistant to the idea of packing on the massive amounts of muscle which are seen in men’s and women’s bodybuilding. This has made the men’s physique and bikini divisions incredibly enticing since these divisions are represented by a lesser degree of muscularity. However, it drives me nuts when I hear people proclaim that they are going to jump onstage and compete simply because they are reasonably fit.

I am not referring to people who have realistic expectations and who understand that there is a tremendous amount of work and prep that must go into delivering a great package onstage. I am referring to the self-assured, short-sighted individual who thinks that he or she represents the division without recognizing areas which need to be fine-tuned.

I have recently heard a number of fit individuals tell me that they feel they are ready to hit the stage without any preparation or fine-tuning since, in their minds, there is no distinction between what they have to offer and what competitors work so hard to achieve. To me this is an extremely disrespectful approach to the sport.

Those of us who compete are constantly aware of the need to achieve a personal best and take being onstage and representing our divisions very seriously. We understand that the work needs to be put in if we need to round out pec development, work on taper, or fine tune our level of conditioning. So when some newbie comes along expecting to grab a spare pair of board shorts, slap on a Mystic tan and rock the stage, I can’t help but snicker. I know that the newbie who adopts such a cocky attitude can be found dejected post-contest, shocked that his fit body didn’t take down the rest of the competition.

If you have yet to compete and have yourself convinced that you have nothing to learn about the division or the culture, you need to abandon such an attitude and instead learn some humility. There are so many outstanding representatives of the sport who are willing to guide new competitors and offer constructive criticism that you would be foolish not to avail yourself of their experience and knowledge. Make the journey one in which you LEARN and GROW.