Tag courtesy

When Affiliates Get Hounded

drstaceynaito Leave a comment

For many affiliates, the relationship with a brand should feel like a partnership, not a parental check-in. When a brand affiliate manager repeatedly hounds someone to post — especially after the affiliate has already given a clear timeline or confirmed they’ll follow through — it creates a few negative dynamics:

  1. It shows a lack of trust.
    Affiliates want to feel valued for their professionalism. If they’ve already committed to posting, constant reminders imply the brand doesn’t trust them to keep their word.
  2. It turns enthusiasm into irritation.
    When an affiliate joins a campaign, they often start off excited. But being pestered with repeated emails or DMs can quickly turn that excitement into resentment, making the campaign feel like a chore rather than a creative collaboration.
  3. It ignores how creators work.
    Affiliates often have their own posting schedules, content calendars, and workflows. Constant pressure disrupts that process and can make it seem like the brand doesn’t respect the creator’s time or planning.
  4. It can come off as disrespectful.
    Repeated reminders can feel less like “support” and more like micromanagement — which is insulting when the affiliate has already communicated clearly.
  5. It damages long-term relationships.
    Affiliates talk, and word travels fast in creator communities. Brands that treat partners like unreliable employees rather than collaborators risk burning bridges and discouraging future partnerships.

A more professional and respectful approach is to set clear deadlines at the beginning, check in once as a courtesy close to the due date (if needed), and otherwise trust the affiliate to deliver. Mutual respect builds stronger, more authentic campaigns.

Respond To My Text!

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texting and IG
I cannot figure out why people these days are prone to ignoring texts. I understand that it can be difficult to respond to voicemail messages and email messages throughout the day, but is it so difficult to respond to someone’s text? I have a tendency to be quite brief with my texts, and I am by no means the type of person who engages in small talk via text, simply because I don’t have the time or the inclination to do such a thing. However, if someone texts me with an important or time sensitive question or issue, I am courteous enough to respond as quickly as I am able to. Accordingly, if I text someone about something important, I expect a response. If I have to keep texting, my irritation increases exponentially with each follow-up text, and I think to myself, why am I expending all this energy to follow up when this person is being so damned rude?

There was one situation I dealt with recently which irritated me to no end. It pertained to a poorly functioning central A/C unit in my home during triple digit weather, creating an ugent situation. I texted the property manager regarding the situation, and waited three days. When I got no response, I sent another text and also included a note with our rent checks. Instead of getting a text response, I received a call four days later from someone else at the management company who wanted to send someone that morning to look at the A/C. I agreed to it and someone was dispatched to our place that day. If you’re doing the math here, it took 7 days to address an urgent issue. When I returned home I saw evidence that the service technician had been in our place, but there were parts lying around so I texted the manager with questions regarding the parts. I then waited another WEEK before getting a call from the associate who finally addressed my questions regarding parts which were lying around, then told me that the manager was often out of town. Excuse me? If that was an issue, he should have sent a quick text or called me to clarify his situation instead of ignoring me like that. In my estimation, that shows a glaring lack of consideration.

It seems so strange to me that people avoid texting when it is the quickest and most convenient way to communicate via communication devices. I think it is downright RUDE when a person ignores a greeting or an expression of positive vibes which are sent via text. More recently, I have been blocking people who have repeatedly shown a lack of consideration and a complete absorption in themselves. Life is far too short to deal with such insults!