Healthy Profits: Tips for Starting a Health-Based Business

By Camille Johnson of bereaver.com

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With huge growth across health and fitness markets, now is the ideal time to take advantage and enter the field with a venture of your own. Social media and e-commerce have made it cheap and easy to get your best ideas out there, so it’s wise to take stock of your skillset and find the niche in the health sector that suits you best.

Business Ideas

  • Personal Training: With an uptick in the use of virtual meeting platforms, you don’t need to have a gym membership to successfully run a personal training business. Start by creating a website that allows clients to view your availability and schedule appointments with you. You can also offer nutrition plans and personalized workouts that will show them the value you bring to their efforts toward a healthy lifestyle. 
  • Health Products Store: Suppliers like Amazon have made it easy to start an online store without manufacturing any products yourself. With some research into which products are most in-demand, you can create a website that makes the purchasing process simple for health enthusiasts. 
  • Content Creation: Gaining an online following can open the door to sponsorships and paid partnerships. You can become a health influencer by posting satisfying content about meal preps, posting your workouts, and offering advice to your subscribers. It may also be helpful to live stream some of your content so you can engage with your audience in real time and gain a more comprehensive understanding of what they are looking for. 

Starting Your Business

Structure is a crucial part of any business, so it’s imperative to begin your efforts with a well-thought-out business plan. Be sure to include pertinent details such as your intention for day-to-day operations and the relevant staffing requirements. 

You’ll also need to ensure that you register your business with an appropriate structure according to your plans for growth, tax preferences, and hopes for attracting investors. A limited liability company, or LLC, is a great option for most first-time entrepreneurs, as it protects your personal assets from being liable in your business’s finances and offers tax advantages. You can learn how to start an LLC by reading up online, but it’s helpful to work with a service that ensures your paperwork is filed correctly so you’re legally compliant with the state.

Avoid taking on unnecessary costs while you’re getting started, as this will only make it more difficult to turn a profit and may leave you with unnecessary debt. Be sure to keep thorough records of business activity and a budget for expenditure. It may be helpful to contract the services of a professional lawyer or accountant who will help ensure that your business remains fully compliant with legislation.

Growing Your Business

Marketing is one of the most important aspects of growing a business, so it’s vital to monitor your marketing efforts and keep track of which strategies are bringing in the most revenue. Thankfully, there are a number of free online tools you can take advantage of to get started.

Starting a blog is also a great way to make sales as you gain the interest of readers. You could review specific products that are currently high in demand and compare them to similar offerings on the market. This will make it easier for customers to trust the quality of the brand and feel more confident in finalizing a purchase. 

You likely want to highlight achievements in your background on your blog, and offering a curriculum vitae is a great way to do that. You can use a template for a CV to customize your own online. You can put together an eye-catching and informative document for your potential customers.

Don’t be afraid to partner with other businesses and run social media campaigns and competitions that will increase your following and make potential customers aware of your offerings.

As you expand your business, it’s important to develop situational ePHI awareness to guard against potential data compromises. This is a necessity if your business interacts with protected medical data. Traditional cybersecurity may not be enough, so seek out solutions designed for healthcare.

There is an abundance of opportunities to start a successful health-based business without putting up too much money upfront. You simply need to find a solution that best fits your skills and interests, highlight your qualifications, and be ready to take operations online.

For nutrition and fitness products, figure contest prep, and personal training, visit StaceyNaito.com today!

A Magical Weekend in Teaneck New Jersey

The first weekend in July of 2013 was one of the most meaningful and thrilling weekends I have ever experienced, and strangely, I had a gut feeling that the events of that weekend would turn out that way. I was returning to an NPC (National Physique Committee) Pro-Qualifying event at which I had competed for three consecutive prior years, and I was bound and determined to bring my best physique ever to that show for my fourth run. It was no easy task, since I was spending 4 to 5 hours daily at the gym, enduring double training sessions, double cardio, and struggling to fit in TEN mini-meals throughout each day to fuel my body. To top it off, I had been dumped by my boyfriend three months prior, and he was still living in my house with me, which added more strain on my contest prep.

Nevertheless, when I arrived at the host hotel in Teaneck, NJ, I just felt different, as if I had already won an IFBB Pro Card, and I was oddly relaxed. Even my friends noticed that I seemed different, and they became excited at the prospect of me most likely going Pro at the NPC Team Universe event that weekend. I also made a last minute change with my posing suit, simply because the tangerine hue of a new suit which had been custom made for me resonated more than the pale blue suit I had originally planned to wear. As soon as I tried on the orange suit, I could see that it fit me better, and somehow imparted a glow which popped against my competition spray tan.

Normally I would feel a bit jittery right before stepping onstage at any show, but on Friday, July 5th, 2013, I felt completely calm as I glided onto the stage. It was as if I was dancing onstage, rather than hitting mandatory poses for the judges. When I got first callout, was placed in the center of the lineup and remained there, I just knew that I would indeed earn my Pro Card at this event. The first time I stepped on that stage, I was in the 40+ age group, height class B, and I nailed that class. Then I returned to the stage moments later for the 35+ age group, height class B, and once again got first callout and remained in the center of that lineup. By the time I walked onstage for Open Bikini height class D, I was already floating with joy, but I got yet another treat by making first callout.

Once prejudging was over, I knew I had to remain on task with my food intake and also get lots of rest, because although I believed I had locked in a first place finish, I wouldn’t know until the next day, when we would all return onstage for finals. I spent part of the late afternoon and evening hanging out with my good friends, and made sure to avoid contact with anyone (particularly my ex-boyfriend) who might distract or upset me. My performance onstage that day was the culmination of five years in the competitive bodybuilding world, defined by extreme sacrifices and hard work. I wasn’t about to mess this up!

The next day, July 6th, the 40+ bikini competitors hit their individual routines, and when height class B was up, I heard the MC announce the 5th place winner (not me), then the 4th place winner (not me), the 3rd place winner (not me), and then quickly announce the 2nd place winner, followed by my name as the 1st place finisher. I had FINALLY WON MY PRO CARD!

The battle for the Mater’s Bikini 40+ Overall Title at NPC Team Universe, July 6th, 2013

All I needed was one first place finish in any of the three classes in which I was competing in order to become an IFBB Pro, so when I won first place in 40+ B, my heart burst with gratitude, because I had officially attained IFBB Pro status. When I was called back out for the Overall title for 40+, I didn’t know whether I would win that title as well, so when I did in fact win the Overall title, it was icing on the cake. I also ended up winning First Place in 35+ class B, and because I was already awarded Pro Status when I swept the 40+ Bikini Class, IFBB Pro Status was awarded to the 2nd place finisher in our lineup. Finally, I won 4th place in Open Bikini height class D, which was an incredible feat for me at 3 days shy of my 47th birthday.

That weekend remains one of my proudest snippets of time.

The Acu-Hump Massage Tool

I was recently given the opportunity to try a self-massage tool called the Acu-Hump, which is designed for home use by individuals who are suffering from back, hip and buttock issues. Generally speaking, I am definitely a fan of at-home self-massage devices, and am happy to promote any such products which not only are effective, but also easy to use. The Acu-Hump fits the bill on both counts. Now that I have used the device, I am now able to write a review here so that you can learn more about it and decide whether you might want to purchase one for your own use.

Let’s start with the general design of the Acu-Hump. The Acu-Hump is made of a slightly flexible polyurethane, and is rigid enough to support one’s body weight if someone sits on the device or lies on top of it during therapy. Granted, I’m only 126 pounds, but it certainly doesn’t feel like the Acu-Hump is in any danger of caving in on itself when I use it. There are 14 humps on the treatment surface which work like shiatsu or pressure point nubs, and they are extremely effective at causing a release of tight, tense muscles, just like a deep tissue massage from a professional masseuse. In addition, the gentle curved design of the Acu-Hump gently stretches the muscles which are being treated, whether you place the unit under your upper back, your hip, or your buttocks. Simply stated, if you like deep tissue massage like I do, you will LOVE the Acu-Hump.

I am very impressed by how effectively the Acu-Hump causes a myofascial release in any area it is used on, whether it is in the upper back (latissimus dorsi, trapezius), hips (piriformis, sacroiliac joints), or the buttocks (glutes, muscles which surround sciatic nerve). You can use the Acu-Hump daily if you want, since it will cause a wonderful reset of overused or tight postural back muscles and muscles in the buttocks. It’s great for everyone from those who sit at desk jobs all day, to people who stand or move around a lot, and it’s fantastic for athletes who pretty much live with muscle aches and pains.

The Acu-Hump is well designed, and the pressure points sit in excellent positions for just about anyone who uses it. It is also surprisingly lightweight for how durable it is, so it can be taken to the office, to sporting events, you name it. My favorite use for the device is to sit on it, because I always have pain in the muscles of my buttocks, but I also love using this on my upper back right below my shoulder blades, and I also love using it at my sacroiliac joints in my lower back to soften the tendons and to get some relief from stiffness and pain which I experience on occasion. It’s so versatile that you can use it on numerous areas to get a great stretch while also benefitting from the self-massage properties of the device.

The Acu-Hump is available on Amazon. For more information on the Acu-Hump, and to visit their website, please go to  https://www.acuhump.com

Disclaimer: This is a sponsored post. I was given free product and compensation for my time to put together this informative blog post, but the opinions expressed here are truly my own.

5 Healthy Habits Seniors Can Adopt in the New Year

Please check out this excellent article written by Karen Weeks, which covers healthy habits which seniors can adopt in 2021.

Image via Pexels

By Karen Weeks of elderwellness.net

A brand new year is ahead of us, making it the perfect time to adopt healthy habits like eating nutritiously, exercising regularly, and spending time with loved ones (whether in-person or virtually). Below, Dr. Stacey Naito offers five senior-friendly habits that can be adopted in the new year — and how seniors can go about incorporating them in their lives.

1. Eat Nutritiously

According to the Academy of Nutrition and Dietetics, seniors need adequate amounts of calcium and vitamin D, B12, dietary fiber, healthy fats, and potassium in order to lead long and healthy lives. And fortunately, seniors can get all the nutrients they need by consuming plenty of fresh leafy greens, lean meats, beans, and healthy fats like avocados and fish. Supplementation may also be necessary if calcium, B12, B6, or vitamin D levels are low.

 

If you’re looking for some ways to eat better this year, try buying a new cookbook or two, purchasing a grocery delivery service, or visiting your local health foods store to stock up on fresh fruits and veggies, healthy grains, and lean proteins. If you’re thinking of paying for a grocery delivery service, some of the best options for produce include Imperfect Foods, Misfits Market, and Farmbox.

2. Exercise Often

Like good nutrition, seniors need plenty of physical activity — including strength training activities, exercises for balance and flexibility, and aerobic activities such as walking, biking, swimming, or dancing. And fortunately, there are several things seniors can do to increase their physical activity in the year ahead:

 

  • Following along to exercise DVDs or online fitness classes.

  • Walking or biking alone or with friends (while practicing social distancing, of course).

  • Parking further away from store entrances when shopping.

  • Purchasing an elliptical machine, exercise bike, or treadmill.

  • Starting and maintaining a garden.

 

If you have a medical condition or you’re experiencing body aches or pains, a physical therapist can help you to select the best exercises for you. Plus, many physical therapists are offering virtual services amidst COVID-19.

3. Socialize With Loved Ones

Socializing is tough in the age of the coronavirus, but it isn’t impossible! With senior-friendly video chat software, online multiplayer games and apps, and safe in-person gatherings (like outdoor activities and walks with loved ones), seniors can safely spend more time with their friends and family members in the new year. Regular socialization keeps seniors physically, mentally, and emotionally well — and reduces their risk of cognitive decline and depression.

4. Keep the Mind Sharp

Speaking of cognitive decline, seniors should also make time for brain games and activities in the new year. Brain games keep the mind young and healthy, fight boredom, and improve overall mental well-being. A few brain training activities for seniors include:

 

  • Jigsaw puzzles, crosswords, and word finds.

  • Classes on cooking, foreign languages, dance, or music.

  • Arts and crafts like knitting, scrapbooking, and upcycling.

  • Reading, coloring, and drawing.

5. Clean and Declutter

Clutter is harmful for a number of reasons. Not only does it create tripping hazards at home, but excess clutter often triggers anxiety, concentration issues, irritability, and even depression. So, if you’ve been feeling especially negative or depressed as of late, the new year is the perfect time to freshen up your living space by cleaning, decluttering, and letting in as much fresh air as possible. Redfin shares a checklist with some ideas for cleansing your home and creating a happier and healthier living space.

New Year, New You

It’s never too late to adopt healthier habits and take steps to improve your life, and these five tips will help you to tackle everything from changing your diet to eliminating excess clutter at home. No matter your age, the start of a new year is the perfect time to reinvent yourself and improve various areas of your life.

 

Looking for more health tips and advice? Visit Dr. Stacey Naito’s blog at staceynaitoblog.com.

Hit Those Fitness Apparel Holiday Sales!

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I’ve always been a fan of online shopping, and have relied on it for many years, way before this crazy year forced us to do the bulk of our shopping online.  However, it can be tricky to figure out which brands fit best, especially when it comes to fitness apparel and accessories.  For this reason, I turn to tried and true brands like Under Armour which consistently manufacture quality merchandise.

Though I am willing to pay more for good quality items, who doesn’t love a sale?  I know that during the holidays, major fitness brands like Under Armour tend to offer deep discounts, coupons, and promos to pump up their sales while also giving shoppers a chance to save some serious cash.  But who wants to hassle with visiting each company’s site to check to see if they have holiday deals?  With Slickdeals, you don’t have to do that.  Slickdeals compiles information and lists all the best discounts which can be found across all major sports related brands, allowing shoppers to build the best strategy while shopping online.  Just leave it to the staff editors at Slickdeals, who will make sure that active coupon codes are loaded onto the site for your convenience.

If you want to check out the awesome deals which Under Armour has, go to:

https://slickdeals.net/coupons/under-armour/

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What do I search for when shopping for Under Armour items?  Well, I love the women’s ½ neck pullovers, and I am a huge fan of all their socks.  Yes, socks.  Under Armour makes the most comfortable, moisture-wicking, non-budge socks I have ever worn, and I love them.  I also love Under Armour’s backpacks and duffel bags, and may still look at the sale items even though I received an Under Armour backpack as an early Christmas present.  Since I love Under Armour socks so much, I might have to jump on the Women’s UA Charged Impulse Running Shoes which I just noticed are on sale.  Add a coupon or promo code from Slickdeals, and I am saving major bank!

 

Whenever I peruse the Under Armour website, I always check out the outlet, because there are great deals to be found on there, and with coupons from Slickdeals stacked on top of the sale prices, I can be sure to find some killer deals.  In fact, I just ran across a coupon code on Slickdeals which works for items in the Outlet section of the Under Armour website, so there you go! Under Armour has all kinds of sportswear for different climates and activities, and even has one pull-down menu on their website where you can search for merchandise by the type of sport you are interested in.  Sports categories include:

 

 

You can see from the sports categories list that Under Armour has a pretty comprehensive collection of sports apparel and accessories to accommodate different sports.

Whether you are a fan of Under Armour, or a fan of another major sports apparel and accessories brand, make the online shopping experience much easier by checking out Slickdeals.  You’ll find excellent deals there which will make your wallet very happy!

https://slickdeals.net/coupons/under-armour/

 

Diet Myths = Diet Lies

I wrote the following article in 2013, and it was published on RXGirl.com 

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MYTH: You should avoid eating fat.

FACT: Despite the fact that fat carries more than twice the amount of calories per gram when compared with carbohydrates and protein, fat takes longer to empty from the stomach and thus keeps you feeling fuller for a longer period of time. Fat also adds flavor to foods and heightens the dining experience. In addition, you must consume some fat in order to maintain proper cellular health. Omega fatty acids, monounsaturated and polyunsaturated fats, all of which are healthy forms of dietary fat, actually lower LDL cholesterols in the blood.

 

MYTH: Healthy foods are more expensive.

FACT: Many unprocessed foods such as grains, fresh vegetables and fruit are extremely cheap. Think about it. You can purchase a five pound bag of potatoes for a couple of dollars, or you can buy a bag of potato chips for $3.49 or more. And I don’t need to tell you that the bag of potatoes will provide sound nutrition and far more food bulk than the chips. I am not a big fan of certain natural food markets because they are grossly overpriced, so I visit other markets which have very reasonable prices on their unprocessed foods. Processed and fast foods may be more convenient, but they are more costly over time, especially if you eat them frequently.

 

MYTH: Late night meals will make you fat.

FACT: Your body doesn’t process food differently once the sun comes down. The problem that many people have is that they restrict their caloric intake too much during the day, usually by skipping meals. By the time they get home from a busy day, they are starving, and will eat an excessive amount of calories to satisfy their hunger. Another issue is the mindless munching on snack foods which people often do while watching TV or sitting at the computer.
As long as you eat a reasonably sized, healthy meal, nighttime eating shouldn’t result in weight gain.

 

MYTH: You can eat any foods you want as long as you do it in moderation.

FACT: It’s okay to indulge in a calorie dense or unhealthy food item once in a while, but if you make it a regular practice to eat junk foods every day, you are doing your body and your health a huge disservice. Trust me, a chiseled physique can never be built on a pizza diet (I know, wishful thinking, right?). Your body requires high quality protein, healthy fats, and unprocessed or minimally processed carbohydrates to function optimally and to support a healthy metabolism.

 

MYTH: Skipping meals is a good way to lose weight.

FACT: Spacing your meals throughout the day will keep your metabolism running in high gear. It is true that breakfast is an important meal because it provides essential nourishment, regulates mood and energy levels and boosts mental clarity. People who skip meals are notorious for eating excessive amounts of food when they actually do eat, and those meals are usually unhealthy and of poor nutritional value. If you are prone to skipping meals, try keeping a food journal to monitor your meal consumption throughout the day.

 

MYTH: Carbohydrates will make you fat.

The truth is, carbohydrates are usually consumed in excess by many people. What this does is cause a sharp increase in blood glucose, which triggers insulin release so that the glucose can be converted to glycogen for storage in the liver and muscles. Only a certain amount of this glycogen can be stored, with the excess being stored as body fat. Once the blood glucose level falls below normal, carbohydrate cravings are triggered which many individuals succumb to.

When you cut carbohydrate intake, you will experience a rapid weight loss initially as the body drains glycogen stores for energy. What also occurs is that water is released as the glycogen is utilized, resulting in weight loss from the increased urination which results. But after about two weeks, the increased urination ends, and along with it, the rapid weight loss.

The Great Gym Equipment Shortage of 2020

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If you’re into fitness, then you probably have encountered elements of the exercise equipment shortage which emerged from the coronavirus lockdown.  People began scrambling to pick up all sorts of exercise equipment as soon as lockdown went into effect, and suddenly, dumbbells, kettlebells, weight benches, resistance bands, etc. became as scarce as a 12-pack of Charmin.  It turns out that weight training, as an e-commerce category, is the eighth-fastest growing category, even more in demand than toilet paper, paper towels, and hand sanitizer.  Interest in fitness gear is up over 500% this year.

Part of the shortage is due to the fact that a large percentage of the iron used for exercise equipment is forged in China.  In fact, every single piece of exercise equipment I have ordered online since March has been made in China.  Many factories in China have been shut down as a result of the pandemic, causing production to plummet, and forcing distributors to find other ways to manufacture items like dumbbells, kettlebells, weight plates, multi gyms, and barbells.

Hence the shortage and the inflated prices we have been seeing all over the internet.  Bowflex Selecttech Dumbbells have been selling on eBay for grossly inflated prices, jumping from as little as $200 for a pair last fall to as much as $1,500 during the peak of the equipment buying panic a couple of months ago.  I have had a Bowflex Selecttech 552 set with the stand for eleven years, and I am so grateful to have it.  Never once did I think about jumping on the opportunity to make a ridiculous amount of money by selling the set, because I was using the set every single day, and my fitness and sanity mean far more to me than making a quick buck.  Plus, they’re pretty awesome, enabling me to select any weight from 5 to 52.5 pounds, in increments of 2.5 pounds.

There were other purchases I made which were a test of my patience.  I ordered a hyperextension bench which took two months to arrive, and I went through so many sites and online searches and apps before I found items like the Marcy Diamond Elite MD-9010G Smith Multi Gym through OfferUp.  I also had to pay more than the original sticker price because the demand for such items is so high.  However, I swooped in on this item before prices went through the roof.  The current lowest price on Amazon for this multi gym is now $2,700.99 and arrives September 25th – October 13th!

 

If you happen to see a piece of equipment which you want, you had better snap it up immediately, since the demand will not abate any time soon.  Gyms have been shuttered, and there’s no telling how long it will be before they will reopen, so we all need to get comfortable with assembling the best home gyms possible.

Marcy Diamond Elite MD-9010G