Category Competitions

I Earned My IFBB Pro Card. Here’s Why I’m Happier Being “Normal.”

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July 6th, 2013…the day I earned my IFBB Pro Card in Paramus, New Jersey

For years, bodybuilding was a huge part of my life. I trained hard, dieted harder, competed, and eventually accomplished something I was incredibly proud of: earning my IFBB Pro status.

So when people ask me why bodybuilding contests don’t excite me the way they once did, the answer isn’t that I regret competing. Quite the opposite. I am genuinely grateful for every year I spent in the sport, every contest I entered, every sacrifice I made, and every lesson I learned. If I could go back and do it all over again, I wouldn’t change that part of my life.

But I’ve also reached a point where I look at the competitive bodybuilding lifestyle differently.

When you’re competing at a high level, “being in shape” isn’t really the goal. Everything revolves around getting to that last fraction of a percent of body fat, squeezing every ounce of muscle out of your physique, and showing up on one particular day looking as close to perfect as humanly possible. On top of that, you repeatedly put yourself in front of a panel of judges who won’t hesitate to tell you if you’re even a tad below what they consider to be perfect.

That requires a regimen that most people would consider extreme—and, honestly, they should.

The training becomes a job. The food becomes a schedule. Your life gets organized around meals, cardio, workouts, recovery, posing, supplements and preparation. As a contest gets closer, the diet can become incredibly restrictive, the training becomes exhausting, and your entire world starts shrinking around the competition.

And it doesn’t stop with your body.

There is the financial side. Food, supplements, gym expenses, coaching, posing, tanning, travel, entry fees, competition suits and all the other costs can add up quickly. There is also the emotional cost. When your entire life is structured around preparation, it can put tremendous strain on relationships. Your spouse, family and friends may understand what you’re doing, but that doesn’t mean the lifestyle is easy for them to live alongside.

I’ve experienced enough of that world to understand exactly what it takes.

That’s probably why, today, I find myself appreciating something that I never appreciated quite as much when I was competing: being a normal person.

There is something incredibly freeing about being able to eat dinner without calculating every calorie. To go out with friends without wondering whether the meal fits perfectly into your diet. To miss a workout occasionally without feeling like you’ve committed some kind of crime. To have your day revolve around your life instead of having your life revolve around your physique.

And maybe most importantly, there’s something to be said for having the freedom to enjoy the people around you.

I still love training. I still appreciate muscular physiques and the incredible discipline required to build one. I still have tremendous respect for anyone who steps onstage and puts themselves through that process. I know firsthand how difficult it is.

But when I watch competitors today going through the brutal dieting, the endless cardio, the obsessive training, the mounting expenses and the stress that can spill over into their personal lives, I sometimes have to shake my head.

I understand why they’re doing it, because I was that person.

And I’m not judging them. I’m simply looking at it from the other side now.

There was a time when I needed that challenge. I needed to know how far I could push myself. Competing taught me discipline, persistence, sacrifice and what it means to commit completely to a goal. Earning my IFBB Pro status will always be one of the accomplishments I’m proudest of.

But life changes.

Eventually, you realize that there is more to being healthy than being stage-ready. There is more to strength than how much you can lift. And there is more to life than seeing how conditioned you can become for one day under bright lights.

Today, I’d rather have balance. I’d rather enjoy a meal with people I care about than worry about whether it fits into a contest diet. I’d rather have the freedom to live spontaneously than have every hour dictated by a bodybuilding schedule.

I don’t regret the years I spent chasing the stage.

I’m actually thankful I did it.

But I’m also thankful that I don’t have to do it anymore.

For me, being a “normal” person has become its own kind of victory. And after spending years learning how to push my body to its absolute limits, there is something pretty satisfying about finally learning how to simply enjoy living in it.

There is one thing I want to make clear, though: I will never be a “regular person” when it comes to fitness. That part of me isn’t going anywhere.

I still weight train an average of six days a week. I still eat clean the majority of the time. In fact, I have always genuinely craved clean food. It’s not something I force myself to do anymore; it’s simply how I prefer to eat. Training is still a major part of my life, and I don’t see that changing.

What’s changed is the reason behind it.

I’m no longer training because I have to look a certain way on a certain day. I’m not counting down to a contest, trying to squeeze out another pound of body fat, or structuring my entire existence around stepping onstage. I train for life.

And here’s the funny part: I’m actually several pounds lighter today than I was when I won my IFBB Pro Card, and just as lean.

So I haven’t become some sedentary person who abandoned bodybuilding and started eating whatever I wanted. Far from it. The discipline is still there. The work ethic is still there. The love of training is still there.

What I’ve gained is perspective.

I can train hard without destroying myself. I can eat clean without being consumed by dieting. I can stay muscular and lean without needing to reach an extreme condition for a competition. And I can take a day off, enjoy a meal, spend time with people I care about, or simply live my life without feeling guilty about it.

Maybe that’s the biggest difference between then and now. I still have the discipline of a bodybuilder. I just don’t live like a competitive bodybuilder anymore.

And honestly, I think that’s a pretty good place to be.

One Pro Card Is Enough: It’s Time for the NPC to Stop Wasting Opportunities

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There was a time when the NPC understood a simple concept: a competitor only needs one IFBB Pro Card to become a professional.

Today, that common sense seems to have disappeared.

We’re now watching competitors collect multiple Pro Cards as if they’re trophies to stack on a shelf. While it’s undeniably impressive to dominate multiple national shows or divisions, the reality is this: once you’ve earned your IFBB Pro status, every additional Pro Card is redundant. You’re already a pro. There is no such thing as being “twice as professional.”

The real question is why the system continues to reward the same athlete over and over while denying another deserving competitor the opportunity to advance.

Years ago, the NPC had a better solution.

My 1st place finish in Bikini 40+. I also ended up winning the Overall title in Bikini 40+.

If a competitor who had already secured professional status won another Pro Card-qualifying class, that Pro Card didn’t simply stay with them. It rolled down to the second-place finisher. The winner still received the title, the recognition, and the prestige of winning the class—but another athlete earned the chance to become an IFBB Professional.

This actually happened on the day when I won IFBB Pro Status. I had taken the 1st place spot in my height class in Bikini 40+, securing my spot in the IFBB league. Then about 30 minutes later, I also won 1st place in Bikini 35+. The second-place finisher ended up getting the Pro card spot since I had already won a spot in 40+.

My 1st place finish in Bikini 35+. Competitor 636 placed 2nd and ended up being awarded a spot in the IFBB as well.

It was a system that rewarded excellence without wasting opportunity.

Somewhere along the way, that philosophy disappeared.

Now we’re celebrating athletes earning their second, third, and sometimes even fourth Pro Card, while competitors standing right beside them—who may have delivered the performance of a lifetime—leave empty-handed. That doesn’t strengthen bodybuilding. It bottlenecks it.

Let’s be clear: this isn’t criticism of the athletes. If the rules allow someone to compete for multiple Pro Cards, they’re simply playing by those rules. Most competitors would do exactly the same thing.

The issue is the rule itself.

Bodybuilding is already one of the most demanding and expensive sports in the world. Athletes spend years chasing this dream, investing thousands of dollars in coaching, food, supplements, travel, entry fees, posing instruction, and countless hours of sacrifice. For many, earning an IFBB Pro Card is the culmination of a decade of relentless work.

Why should that opportunity effectively disappear because someone who is already qualified wins again?

The old roll-down system recognized that bodybuilding isn’t just about identifying the best athlete in the room—it’s also about building the future of the professional ranks. Every available Pro Card represented a chance to introduce a new professional into the sport.

Today, too many of those opportunities are simply being absorbed by athletes who have already crossed the finish line.

Supporters of the current system argue that competitors should simply beat whoever shows up. Fair enough. But that misses the point entirely. The winner still wins. Nobody is taking away the class title, the overall title, or the accomplishment. The question is whether a second or third Pro Card has any meaningful value.

It doesn’t.

A Pro Card isn’t like winning another national championship. It’s a qualification. Once you’ve qualified, you’ve qualified.

Imagine if an Olympic Trials winner could keep claiming multiple spots on the Olympic team while everyone else stayed home. Or if a driver who had already qualified for the Daytona 500 continued occupying additional qualifying positions that could have gone to someone else. Every other major sport understands that once an athlete has secured qualification, additional qualifying positions move down the field.

Bodybuilding used to understand that too.

If the NPC wants to grow the IFBB Pro League and reward the athletes who dedicate their lives to this sport, it should revisit the system that worked for years. Keep recognizing dominant winners—but let duplicate Pro Card qualifications roll down to the next eligible competitor.

One competitor. One Pro Card.

That isn’t lowering the standard.

It’s making sure every Pro Card actually serves its purpose.

The Evolution of IFBB Bikini Pros Since 2009

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Sonya Gonzalez 2012, shot by Bill Comstock, Muscle and Fitness

Isa Pecini 2022, image from Fitness Volt

Introduction

Since its inception in 2009, the International Federation of Bodybuilding & Fitness (IFBB) Bikini division has undergone remarkable transformation. What was once a relatively new category has now become one of the most popular and competitive segments in the world of bodybuilding. Over the years, the athletes competing in the IFBB Bikini Pro division have displayed an impressive evolution in terms of physique, presentation, overall aesthetic, and even competition attire. In this article, I will discuss the changes that have defined IFBB Bikini Pros from 2009 to 2023.

Physique Transformation

In the early days of the IFBB Bikini division, the emphasis was on a balanced, lean, and toned physique. As a bikini athlete who jumped onboard the competition circuit in 2009 (the inception year for the bikini division), I noticed that competitors who were too muscular or conditioned were urged to switch to the figure division. This was because bikini athletes were expected to have well-defined but not overly muscular physiques, maintaining a feminine appearance. Since then, there has been a noticeable shift towards a more sculpted and athletic look which is more muscular than ever, and rivals the look of figure competitors from earlier years. Today’s IFBB Bikini Pros display a much higher level of muscle development compared to those from my era (2009-2014), particularly in the shoulders, glutes, and legs, while still maintaining an overall feminine silhouette.

Training and Nutrition Advances

With the progression of sports science and nutritional knowledge, athletes have access to more effective training methods and specialized dietary plans. This has allowed IFBB Bikini Pros to achieve levels of conditioning and muscle development that were not as attainable in the early years of the division. Training techniques have become more sophisticated, with a greater focus on targeted muscle groups and tailored workout routines. In addition, judges have pushed for more muscularity as the division has evolved, placing greater pressure on bikini athletes to pack on muscle.

Posing and Presentation

Another notable evolution has been in the area of posing and stage presentation. In 2009, poses were simpler, with an emphasis on showcasing overall physique balance and grace. Today, IFBB Bikini Pros have refined their posing techniques to highlight full glutes, a well-shaped V-taper, well developed quads and hamstrings, and shapely delts. Although the art of stage presentation was always a crucial aspect of competition, posing is now much more polished, and it is even more imperative for athletes to exude confidence and charisma on stage while also presenting the most desirable physical characteristics of the division.

I remember how we used to pose onstage, with the front pose characterized by both legs straight, with one leg out to the side and slightly forward, with the opposite hip pushed towards the back of the stage. In stark contrast, the current front pose standard features feet and legs pointed towards one side, with the upper torso twisted at the waist so that the shoulders are squared towards the judges. You can see both types of poses in the images which are featured at the top of this blog post. The back pose has remained relatively unchanged, with the booty hiked up and the lower back arched. One posing feature which has been consistent throughout the years is the rear end pitched up and back, like a cat in heat. I will never forget how much my lower back would hurt after practicing posing or after a contest!

Suits and Competition Attire

The evolution of competition suits is another noteworthy aspect of the IFBB Bikini Pros’ journey. As the division gained popularity, athletes and designers began to experiment with different fabrics, cuts, and styles. Today, competition suits are more intricate and tailored to each athlete’s unique physique, often featuring embellishments, crystals, and personalized touches that enhance the overall presentation on stage. In 2009, suits tended to be simpler, with standard designs and limited embellishments. Each year, suit cuts evolved, with the bottoms getting skimpier and skimpier, resulting in the current suit bottom design, which is a daring V-shape, but not a thong.

Conclusion

The evolution of IFBB Bikini Pros from 2009 to 2023 reflects the dynamic nature of the sport and the dedication of the athletes involved. With advancements in training, nutrition, posing, and competition attire, the IFBB Bikini division has become a diverse and thriving segment of the bodybuilding world. As we move forward, it will be fascinating to see how the division continues to evolve, setting new standards of excellence in physique, presentation, and athleticism, while pushing the boundaries of competition attire.

Hot Logic Mini XP Video Review on YouTube

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Check out the Hot Logic Mini XP, which has a built-in food storage compartment in addition to the fantastic food heating technology of the original Hot Logic Mini!

All you need is an electrical outlet (you can even use a car inverter and heat up meals while you drive). This is FANTASTIC for work, travel, trade shows, photo shoots, etc.

To order a Hot Logic Mini or Hot Logic Mini XP, go to the following link:

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Be sure to enter my code STACEYNAITO for 20% off your order!

A Magical Weekend in Teaneck New Jersey

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The first weekend in July of 2013 was one of the most meaningful and thrilling weekends I have ever experienced, and strangely, I had a gut feeling that the events of that weekend would turn out that way. I was returning to an NPC (National Physique Committee) Pro-Qualifying event at which I had competed for three consecutive prior years, and I was bound and determined to bring my best physique ever to that show for my fourth run. It was no easy task, since I was spending 4 to 5 hours daily at the gym, enduring double training sessions, double cardio, and struggling to fit in TEN mini-meals throughout each day to fuel my body. To top it off, I had been dumped by my boyfriend three months prior, and he was still living in my house with me, which added more strain on my contest prep.

Nevertheless, when I arrived at the host hotel in Teaneck, NJ, I just felt different, as if I had already won an IFBB Pro Card, and I was oddly relaxed. Even my friends noticed that I seemed different, and they became excited at the prospect of me most likely going Pro at the NPC Team Universe event that weekend. I also made a last minute change with my posing suit, simply because the tangerine hue of a new suit which had been custom made for me resonated more than the pale blue suit I had originally planned to wear. As soon as I tried on the orange suit, I could see that it fit me better, and somehow imparted a glow which popped against my competition spray tan.

Normally I would feel a bit jittery right before stepping onstage at any show, but on Friday, July 5th, 2013, I felt completely calm as I glided onto the stage. It was as if I was dancing onstage, rather than hitting mandatory poses for the judges. When I got first callout, was placed in the center of the lineup and remained there, I just knew that I would indeed earn my Pro Card at this event. The first time I stepped on that stage, I was in the 40+ age group, height class B, and I nailed that class. Then I returned to the stage moments later for the 35+ age group, height class B, and once again got first callout and remained in the center of that lineup. By the time I walked onstage for Open Bikini height class D, I was already floating with joy, but I got yet another treat by making first callout.

Once prejudging was over, I knew I had to remain on task with my food intake and also get lots of rest, because although I believed I had locked in a first place finish, I wouldn’t know until the next day, when we would all return onstage for finals. I spent part of the late afternoon and evening hanging out with my good friends, and made sure to avoid contact with anyone (particularly my ex-boyfriend) who might distract or upset me. My performance onstage that day was the culmination of five years in the competitive bodybuilding world, defined by extreme sacrifices and hard work. I wasn’t about to mess this up!

The next day, July 6th, the 40+ bikini competitors hit their individual routines, and when height class B was up, I heard the MC announce the 5th place winner (not me), then the 4th place winner (not me), the 3rd place winner (not me), and then quickly announce the 2nd place winner, followed by my name as the 1st place finisher. I had FINALLY WON MY PRO CARD!

The battle for the Mater’s Bikini 40+ Overall Title at NPC Team Universe, July 6th, 2013

All I needed was one first place finish in any of the three classes in which I was competing in order to become an IFBB Pro, so when I won first place in 40+ B, my heart burst with gratitude, because I had officially attained IFBB Pro status. When I was called back out for the Overall title for 40+, I didn’t know whether I would win that title as well, so when I did in fact win the Overall title, it was icing on the cake. I also ended up winning First Place in 35+ class B, and because I was already awarded Pro Status when I swept the 40+ Bikini Class, IFBB Pro Status was awarded to the 2nd place finisher in our lineup. Finally, I won 4th place in Open Bikini height class D, which was an incredible feat for me at 3 days shy of my 47th birthday.

That weekend remains one of my proudest snippets of time.

A Queen and a Princess

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With my mom a couple of months after being selected as SFVJACC Queen.

When I was a little girl, my mother told me that one of her dreams was for me to be in a Japanese American beauty pageant which was closely tied to a week-long festival in Los Angeles known as Nisei Week. The first Nisei Week celebration took place in 1934, and a year later, the queen pageant was added. With the exception of the years during which World War II took place, the Nisei Week Festival has taken place yearly. I knew how much my mother wanted me to participate in Nisei Week, but since I wasn’t that interested in vying for a queen title and being in a pageant, I tucked the idea of pursuing such a goal in the back of my mind and kind of forgot about it.

Shortly after I turned 18, I decided to contact the Japanese-American community center close to where I lived and inquired about the pageant, only to be told that the age requirements for queen candidates were changed to 19 to 25. The following year, I inquired again, but the area’s queen selection had already been made at that time. After that, I simply forgot about the Nisei Week queen selection. Then the year that I turned 25, I figured that I had one final chance to see if I could win a queen title and advance to the Nisei Week pageant. So I submitted my candidate profile and waited for the queen selection day to approach, while also keeping my plans completely hidden from my mom. I thought that if I wasn’t selected as the San Fernando Valley queen, I wouldn’t say anything to my mother, so as to spare her any disappointment.

While at the queen selection event, I noticed that I was up against only one other candidate, but that candidate had competed for the queen title for two consecutive years previously, and since she was also 25 years old, the event was her final chance at being selected as queen. I made an assumption that since the judges were familiar with the other candidate, she would most likely be chosen as their queen.

We were assessed on our physical appearance and poise, were asked impromptu questions while standing on a small stage, and were interviewed individually by every single judge. When it was time to announce the 1991 San Fernando Valley Japanese Community Center Queen, who would then go on to compete at the Nisei Week pageant with 8 other regional queens, I prepared myself to hear the other candidate’s name, so it was a complete surprise when I heard my name called. Next thing I knew, the judges and guests were congratulating me, and the former queen placed a bouquet of tulips in my arms. When I arrived home, I called my mom to tell her the news, and she was incredibly proud and thrilled.

At Mayor Tom Bradley’s office with fellow Nisei Week Princess and WLAJACC Queen Alice Akahoshi

Over the next three months, I went to pageant practice 3 days per week, attended events with the rest of the court, and was primed and polished for business visitations and parades. It was like attending Japanese-American charm school, and I was grateful for the experience. I wore a tiara to many events, and also wore a sash whenever clad in kimono or in the matching outfits the court was expected to wear during events and visitations. We performed in front of 1,200 guests during the pageant, and though I didn’t win the Nisei Week Queen title, I was a Nisei Week Princess, still held the Queen title for my region, and became part of an incredible community.

The Great Gym Equipment Shortage of 2020

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Source: 123rf
Image ID : 35796318
Copyright : ramain

 

If you’re into fitness, then you probably have encountered elements of the exercise equipment shortage which emerged from the coronavirus lockdown.  People began scrambling to pick up all sorts of exercise equipment as soon as lockdown went into effect, and suddenly, dumbbells, kettlebells, weight benches, resistance bands, etc. became as scarce as a 12-pack of Charmin.  It turns out that weight training, as an e-commerce category, is the eighth-fastest growing category, even more in demand than toilet paper, paper towels, and hand sanitizer.  Interest in fitness gear is up over 500% this year.

Part of the shortage is due to the fact that a large percentage of the iron used for exercise equipment is forged in China.  In fact, every single piece of exercise equipment I have ordered online since March has been made in China.  Many factories in China have been shut down as a result of the pandemic, causing production to plummet, and forcing distributors to find other ways to manufacture items like dumbbells, kettlebells, weight plates, multi gyms, and barbells.

Hence the shortage and the inflated prices we have been seeing all over the internet.  Bowflex Selecttech Dumbbells have been selling on eBay for grossly inflated prices, jumping from as little as $200 for a pair last fall to as much as $1,500 during the peak of the equipment buying panic a couple of months ago.  I have had a Bowflex Selecttech 552 set with the stand for eleven years, and I am so grateful to have it.  Never once did I think about jumping on the opportunity to make a ridiculous amount of money by selling the set, because I was using the set every single day, and my fitness and sanity mean far more to me than making a quick buck.  Plus, they’re pretty awesome, enabling me to select any weight from 5 to 52.5 pounds, in increments of 2.5 pounds.

There were other purchases I made which were a test of my patience.  I ordered a hyperextension bench which took two months to arrive, and I went through so many sites and online searches and apps before I found items like the Marcy Diamond Elite MD-9010G Smith Multi Gym through OfferUp.  I also had to pay more than the original sticker price because the demand for such items is so high.  However, I swooped in on this item before prices went through the roof.  The current lowest price on Amazon for this multi gym is now $2,700.99 and arrives September 25th – October 13th!

 

If you happen to see a piece of equipment which you want, you had better snap it up immediately, since the demand will not abate any time soon.  Gyms have been shuttered, and there’s no telling how long it will be before they will reopen, so we all need to get comfortable with assembling the best home gyms possible.

Marcy Diamond Elite MD-9010G

I’m A Jasmin Influencer!

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I am so thrilled to be a Jasmin Influencer!  I have been with them since early December, and I have a blast creating highlights for the site and posting every day.  Yes that’s right, every single day, even on holidays and weekends!

Please follow me at www.Jasmin.com/staceynaito  and check out my highlights and daily story elements!  You can also direct message me anytime through the site, and I also make myself available for Video Calls for a pocket of time every day.

Topics I cover include:

Dating

Relationship

Soul Mate

Fitness

Flirt Advice

Beauty

Lifestyle

Travel

Fashion

I haven’t posted anything on Dance, but who knows?  I may talk about my three year stint with salsa dancing on the Jasmin platform!

You can sign up for FREE and get 15 FREE CREDITS!

 

I am also always open to suggestions on topics which you would like to have me cover.  Want more nutrition tips?  Beauty hacks?  Travel deals? Relaxation techniques?  On the go workouts?  You tell me, I’m open!

Why Influencer Marketing Is Key In The Fitness Industry

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Source: 123rf.com
Image ID : 111956931
Copyright : ammentorp

Influencer marketing has become an integral part of our modern culture, and is increasing in popularity as a way for businesses to capture new customers to purchase their products and services. Since the fitness industry is particularly visually centered, and also because it tends to sit on the cutting edge of brand marketing, many of my fitness friends and I have been able to forge long-standing relationships with brands as we bring awareness to their products, while also solidifying our relationships with our followers. It’s a wonderful symbiosis in which everyone wins – the brand has powerful advertising via social media portals, the influencer is able to garner the loyalty of fans by promoting respected items, and the followers are introduced to new and exciting products, usually with an associated discount as a thank you from the influencer and the company which is selling the product.

One critical component to success with influencer marketing, regardless of whether you are a company or an individual influencer, is to be willing and able to adjust to the changes which tend to occur across social media platforms. For example, Instagram and Facebook fairly recently implemented certain regulations on how a post should be tagged, and such regulations are always subject to change. It is vital to stay abreast of guideline changes as they come down the pike.

Another important aspect of influencer marketing is that influencers should be genuinely passionate about the brands they represent. A prime reason why social media marketing is so popular is that followers believe in the influencers they follow, and they want sound, honest advice on what merchandise or services they can purchase which will enable them to reach their fitness goals. Followers want to know what products an influencer has used to obtain his or her enviable physique, what fitness apparel is the most comfortable, functional and flattering, etc. The more honest an influencer is, the more the audience appreciates any recommendations made by that person.

Dr. Stacey Naito

In a similar vein, companies which turn to social media influencers to promote their products or services meet with the best success when they like the influencer’s overall vibe and messages, as well as the target audience which the influencer has built via social media. Fitness influencers of varying ages can also help to expand brand awareness for a company, as can influencers who have a unique perspective (moms, senior citizens, people with diabetes, etc.).

There are many athletes and fitness professionals who essentially fell into the world of brand influencership, partially because they were well-respected by their fitness peers, but mostly because they behaved with integrity and were transparent with their fans and followers about their experiences and struggles with training, diet, and performance. It makes a huge difference when an athlete speaks from the heart, and such candor helps to build up the brands he or she represents. From a personal perspective, I have never endorsed or promoted a brand or product which I did not wholeheartedly believe in, and I know my followers can tell that I am forthright and honest when I post YouTube reviews, blogposts, etc.

We certainly live in a very different age now, one in which people expect different options for their exercise regimens and meal plans. For example, fitness apps are incredibly popular, especially since most of them have tracking software built in so that a user can enter in goals and track progress. Other people specifically want at-home workouts because they either don’t want to join a gym, or don’t feel comfortable working out in a public environment. That’s where some popular fitness influencers can guide followers to workouts they can perform while they are in the comfort of their own homes.

If you are the owner of a fitness-minded company, and you haven’t explored the world of brand influencer marketing, doing so could take your brand to the next level. For aspiring fitness brand influencers, make sure the brands you post on your profile are congruent with what your followers want to see. As long as you are consistent and honest with your marketing, chances are your brand and your following will steadily grow.